PrimaFoodie
Advocating for an honest food supply system and empowered lifestyle for all.
What we eat impacts everything. Food is the fuel for our days, the nutrients for our bodies, and the most critical key to our health. Yet today, so much of our food and the system that delivers it is adulterated and wildly unhealthy. We want to change this.
At PrimaFoodie, we strive to inspire conversations and build awareness around shifting how and what we eat—for good. Motivated by the power food has on our health, we aim to normalize a lifestyle that supports our wellbeing rather than degrades it.
We are inspired to create a groundswell that propels real change in how we look at our health holistically. By going back to our biological roots and turning the emphasis away from big pharma and corporate agriculture toward regenerative practices and honest real foods, we believe we can heal and all live our highest quality lives.
Join us as we educate, provide resources, and inspire each other to have more autonomy, equity, and inclusivity around what lands on our plates and into our lives.
THE PROBLEM TODAY
For too long, eating healthily and according to our needs has been a privileged option. Buying fresh vegetables without pesticides or purchasing a jarred product not riddled with additives has become inaccessible, expensive, and—for many—impossible. The profit-incentivized food system fueled by food lobby groups puts the gains of giant public corporations over our wellbeing. This makes it hard to source honest food and nutrition.
OUR MISSION
We built the PrimaFoodie platform to be a resource. What started as a personal journey for our founder, Nichole, has led to a charged mission for our team and community built around curiosity, hope, and a desire for food justice. With our science-based journalism focused on the food system and education, and our recipes, tutorials, and guides aimed at providing inspiration in and out of the kitchen, we hope to address the space of what eating real food means and to offer insight so everyone can have access to good health.
This is an honest and open space. We ask questions. Challenge marketing jargon. Seek the truth. And we never accept what the giant corporations and food system tells us. Instead, we go small. We learn from the farmers, independent purveyors, and local businesses doing things the honest way.
We call ourselves ‘Food Warriors.’ That’s because we won’t stop fighting until every person, family, and community has access to the freshest organic whole foods on their plates—every day.
WHAT WE DO
Journalism
The PrimaFoodie Magazine tells compelling stories about food activism, cooking, and conscious living through an inclusive and inspiring lens. Our content is anchored by food-activist, science-based features and articles from expert interviews, anecdotal essays, and stories. We also provide succinct guides to help you navigate the market and your kitchen with keen wisdom.
Experiences
From online and in-person gatherings and summits, to cooking tutorials, and digital conversations, we aim to fuel needed conversation around our food system, ingredient transparency, and dynamic home cooking. We aim for this space to be fun, honest, and always there for you.
Collaborations + Partnerships
We work with partners, brands, individuals who mirror our values. We seek only to collaborate with creators who make paramount transparency and local farmers who are regenerating the agricultural ways that honor the integrity of soil, crops, people, and animals.
Products
We curate the PrimaShop to offer a meticulously vetted assortment of wellness, kitchen, and cooking items from brands we stand by. We also create our own capsule products to offer guidance on your journey.
ABOUT NICHOLE
Nichole Perkins is an advocate for clean living and food awareness. A self-described food warrior, Nichole is fueled by her belief that a healthy, empowered, conscious lifestyle can be accessible to everyone.
Having struggled with various autoimmune conditions, including SIBO, psoriasis, rhinitis, and leaky gut, nearly all her life, Nichole started on a journey of self-healing through food seven years ago. She was frustrated—from being sick, from not having the white coats take her questions seriously, and from a lack of answers. So she changed the trajectory and took autonomy over her health.
Through voracious research, real foods, and the counsel of functional and alternative medicine practitioners, Nichole began to heal. She asked questions and facilitated communications between her experts. She sought out healers who honored her journey. And she pushed back when something didn't feel right.
All of this exploration unlocked in Nichole a deep passion and understanding: Health is both a human right and a deeply individual journey. Transparency and fact-based information should never be hidden under layers of intimidation or politics. Clean living need not be an expensive, exclusive endeavor. Everyone is worthy of the tools and information to help them obtain optimal wellness.
Through PrimaFoodie, Nichole wants to share what she's learned. She aims to show how she lives a clean lifestyle, while having a career and a family. Through celebrating the small wins and opening up conversations, she wants to inspire you to own your personal journey toward better health—and to thrive.