The PrimaFoodie Guide to Conscious Small Brands: Austin Edition
Lately the most popular response to “where are you moving?” seems to be: “Austin.” This Texas city is attracting droves of people. We get why. Long famous for its vibrant music world, Austin is brimming with creativity and quality-of-life factors, including its local food business scene. A growing number of ethically focused purveyors and farmers are behind a bounty of conscious brands offering some of the country’s best in edible goods, from organic meats and eggs to sustainably sourced coffees. That is why we’ve been inspired to do our due diligence and vet the offerings. This shortlist sheds light on some of the best brands delivering quality and transparency to Austin (with a few shipping goods nationwide).
We say “shortlist” because—like all of our Conscious Small Brands Guides—this roundup is a work-in-progress. We’ll be adding to it as we continue to dig deeper into the offerings of this amazing city. (We’d love to hear from you: What are your go-to Austin brands that put sustainability and transparency first? Send us a note!) And if you’re in town, we urge you to chat face-to-face with the people behind the following companies. You can catch them on their farms or at the farmers’ markets, likely willing to answer your questions—as good folks behind transparent small brands tend to be.
Animal Farm Center produces certified organic flowers, fruits, and vegetables via the practices of permaculture, a self-sustaining agricultural system. Although located closer to Houston, the team sells their goods at farmers’ markets in both the Houston and Austin regions.
Longtime farmer and Chile native Raul Vegara has been ethically harvesting honey in the States since 2004. Now as a beekeeper in Austin, he’s partnered with local Green Gate Farms to help establish his apiaries and provide pollination to organic agricultural production in the Austin region. Local residents flock to Vegara to buy his starter bee colonies, honey, and beeswax candles—but if you’re not in Texas you can find many of his goods for purchase online.
The farmers at Bouldin Food Forest follow no-till or low-till farming methods, which means they employ practices that require the least amount of disturbance to the soil as possible. (This is aligned with regenerative farming.) The result is a bounty of vegetables and fruits that are nutrient-dense and sustainably produced that they sell at various Austin farmers’ markets.
Inspired by traditional Jewish and Korean ancestral fermenting methods, Casper Fermented Vegetables offers sourdough, raw fermented vegetables, and kombucha that are produced in a sustainable East Austin food center. Founder Ben Hollander first fell in love with the process after watching his mother ferment their foods at home. He later earned a microbiology degree before creating Casper, which now sells at local farmers’ markets and retailers.
GFY stands for “Gluten Free Yourself,” a catchy name to describe the handmade bread of this small brand. Baked daily, GFY’s breads are certified gluten-, corn-, and nut-free and made without preservatives. The endeavor all started when founder Tim Elias experienced anaphylaxis that was later determined to be triggered by gluten. Since he’s been on a quest to educate and provide clean, accessible, gluten-free products.
Happy Hendrix Farms started when Mike Hendrix and his partner, Chris Rutz raised a few baby chicks who grew to lay gorgeous eggs. Today the couple offers their free-range, organic eggs at local farmers' markets. What we most love is their love: When their hens stop laying, Mike and Chris continue to love and care for them for the rest of their lives.
This tiny-but-mighty company initially began growing medicinal mushrooms to sell at the local Austin farmers markets, as well as to supply to the city’s restaurateurs. However, when word got out about their varieties—from immunity-boosting oyster to memory-promoting Lion’s Mane—Hi-Fi now offers their mushrooms to purchase online and ship nation-wide.
The concept behind New Leaf is extraordinarily inspiring. An Austin-based nonprofit, this social enterprise is part of the Multicultural Refugee Coalition that supports refugee families. The New Leaf team trains refugee farmers for paid organic and sustainable agricultural work that is” dignified, in-demand, and familiar from their countries of origin.” The produce is available through CSA box delivery and at various farmers’ markets.
The Peeler Family refers to themselves as “grass farmers'' because they see this as the foundation of their entire operation. Stemming from 100 years of cattle ranching history, the current team touts their Wagyu beef that is sustainably and ethically raised and sourced. Everything is conducted within their sight and control, from the breeding and raising to the finishing and packaging.
“Bugs, grass, lots of sass.” That’s how Shirttail Creek Farm describes the life and diet of its chickens. Everything offered from this Brenham, Texas farm, from its eggs to its chickens to its beef, stems from an animal that was allowed year-round sunshine and swaths of pasture on which to roam and graze.
Talisman Coffee is steeped in family tradition: Sandro and Johanna are the coffee farmers who oversee the thirty-five-acre Nicaragua farm that supplies the shade-grown, hand-picked, sustainably processed, chemical-free beans, which brother and sister Fernando and Jo roast in Austin. Their varieties can be purchased at the local farmers' markets and online.
The self-proclaimed “tea freaks” behind Zhi Tea hold paramount practices that are ethical, sustainable, and fair-trade when sourcing, blending, and packaging their varieties of teas—all of which are grown without chemicals. Ranging from Pu-Erh to Matcha to Rooibos, and everything in between, this boutique company is a destination for high-end tea when in Austin or browsing online.
For further exploring, read our Guide to Portland, Oregon’s Best Conscious Small Brands