The Beauty Industry Creates 120 Billion Units of Plastic Waste Every Year. Melodie Reynolds Shows Us a Better Way Forward.

"You don't need seven lipsticks, but the beauty industry will tell you that you should buy seven lipsticks," says Melodie Reynolds.

There's a charge behind Reynold's voice. Still, the founder of ELATE Beauty, a sustainable cosmetics company, admits she too was once duped by "the shame-based marketing" fueled by large beauty companies. She was even inadvertently part of it earlier in her career, as she worked in beauty marketing and sales for large companies. She began to see the unethical pressure behind these companies and a drive to push people to buy more. The businesses were creating more products housed in packages that ended up in landfills—an estimated 120 billion pieces worth each year.

 
 

The tipping point for Reynolds came during a meeting. When she and colleagues were discussing ways to create storytelling around potential green initiatives, a senior employee casually said, "just put it in a green bottle." It was a hard lesson on the realness of greenwashing, says Reynolds. "It was never more apparent to me than in that moment that I was in the wrong place."

Reynolds put herself in the right place. Fueled with a drive to create beauty products that were kind to people and the planet, she founded Elate Beauty, a B-Corp-certified ethical cosmetics line focused on refillable packaging. Since its conception in 2024, ELATE has diverted 1.3 million packages from going to landfills—a feat for a single company. As Reynolds says, the journey has been about "how we can take a product from idea, from conception all the way to end of life, and make every single moment of that product's life cycle better—for the people making it, for the person buying it, and for the planet."

Reynolds walks us through more of her journey, starting a conscious brand. As she shares with us, our self-care rituals should never be harmful and filled with shame; they should be only practices that lift us. 

Melodie Reynolds on Creating a Better Beauty Future

#1: Environmental Citizenship at Its Core

"The thing that always attracted me the most to the beauty industry was the ability to help people feel good about themselves and use marketing as a tool for storytelling, to allow individuals to determine how the things they purchased made their lives better, and all without costing the planet. The very first salon I ever worked in was an environmentally friendly salon where we refilled all our shampoos. This was back in 1999! So being a good environmental citizen has always been important to me."

#2: The Shame-Based Marketing of Beauty

"As I worked in the beauty industry, I started to see that the values I held strongly were only very surface values [in the companies]. This all started to accumulate for me around 2008 when I was in a big marketing meeting at the company I worked for because a new demographic was identified: the LOHAS— a lifestyle of health and sustainability—demographic. It was a demographic that transcended socioeconomic status and included all genders and ages. These were individuals who wanted to choose products about living a healthy and sustainable lifestyle.

#3: The Unsustainable Issue of Products

"The beauty industry gets people to buy tons of products, and all of that product ends up in the landfill. Then they feel bad about themselves, so then they buy more products. It's just a vicious cycle, contributing to the statistic of 120 billion plastic packages being made every year for the beauty industry. All of those end up in the landfill. We now have new recycling programs that are helping to try to curb some of that waste, but the biggest problem is that all of those packages still get made. That's enough for everyone on the planet to have a bag full of plastic stuff that they're going to dispose of every year. Those things inspired me to look at how we could do things differently."

 
 

#4: Bringing the Kindness and Joy Back to Beauty

"I started to feel like it was a burden putting on my makeup or trying to choose a new skin cream. It felt like it was something I was being forced to participate in. When all those things came together and converged for me, I thought beauty was supposed to be about joy. It's supposed to be about using the tools of adornment to perform your beauty ritual every morning and put your best face forward, whether it's makeup or brushing your teeth. The fact that we all have some type of beauty ritual in the morning means that we all have products that we are required to use, so all of those products should be better for the planet. And they should be reusable and refillable. They should be made with materials that are not polluting the environment. They should be made by individuals that aren't forced into slave labor. The beauty industry is fraught with just as many issues. So, for me, it was about how we can take a product from idea, from conception, all the way to end of life and make every single moment of that product's life cycle better—for the people making it, better for the person buying it, and for the planet. It is about having more time and space for joy, and the big part of that joy is not having a bunch of stuff you are ultimately responsible for throwing away.”

#5: Looking Ahead, One Refill at a Time

“Part of the problem is that we get that little delicious dopamine hit when we buy something— that's why retail therapy is real. So what we're trying to do is shift that little dopamine hit to when you refill something. When speaking in public, I have stood up many times and said, 'Who can honestly say they've ever actually finished a full tube of lipstick?' We're trying to create those opportunities.

We're a B Corp-certified company that was important to me from the start. We have a global beauty coalition of all beauty companies that are B Corps, where I sit on that board. One of the things we talk about is how we can use business as a force for good and use the beauty industry as a force for good rather than a tool of oppression. This has all led me from loving lipstick and wanting to help people feel good about themselves to global legislation to ensure that corporations are held accountable for the waste they produce.”

#6: Changing Our Language and Actions

“At ELATE, we've shied away as an organization from using the word ‘consumer’ because when you're trying to create a movement that is completely different from what everyone is used to, you need to change your language. We say 'environmental citizen,' because that is someone thoughtful about resources that they consume. And our beauty consumers are not beauty consumers; they're beauty citizens. That is where ELATE shines. Elate means joyful or prideful, and that's really what it is about. It's also an anagram for ‘everyone who loves a thoughtful experience’ because we felt that so many products are made without the thought and the intention behind them. So it was important to us to make sure that we always hold that in our hearts that everything we make is thoughtful.”

To learn more about ELATE Beauty, visit elatebeauty.com

Interview and words by Stacey Lindsay for PrimaFoodie.

 

PrimaFoodie Ingredient Spotlight: Potassium Bromate

Additives in food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredients Spotlight, we investigate common food additives to discover their origin, use, and purpose. Because just because something is edible doesn’t mean it’s healthy—or necessary.

What Is Potassium Bromate?

Potassium bromate is a white crystal chemical food additive. As its name suggests, it is a bromate of potassium—a bromate is a salt or ester of bromic acid that contains an ion that works as an oxidizer. 

Why Is Potassium Bromate Used?

Widely used in the baking industry, potassium bromate catches the eyes of mass manufacturers for its ability to enhance the texture of bread and other baked goods. Its oxidizing qualities cause the bread—and cakes, rolls, muffins, and other goods—to rise and feel fluffy.  

Historical accounts show that veterinarians used potassium bromate to treat animals with epilepsy, dating back to the 19th century.  

Where Is It Found?

This additive has genuinely been everywhere for decades. As mentioned, manufacturers have been adding it to mass-produced and packaged bread items, including:

  • Pizza dough

  • Bread

  • Dinner and sandwich rolls

  • Donuts, muffins, and other pastries

  • English muffins

  • Pretzels

  • Crackers

  • Cookies

What are the risks of potassium bromate?

California has been warning its residents about potassium bromate for years. In April 2023, the state's Assembly Committee on Environmental Safety and Toxic Materials approved a bill to ban potassium bromate in foods, along with four other chemicals. The state underscores its concern with studies, some of which date back decades, that show the chemical additive to be potentially toxic and carcinogenic.

Furthermore, the Environmental Working Group states that concerns around potassium bromate are widespread in other countries. The EWG says, "In 1999, the International Agency for Research on Cancer determined that potassium bromate is a possible human carcinogen. It is not allowed for use or is banned as a food additive in a number of countries, including the United Kingdom, Canada, Brazil, and the European Union."

Additionally, research also shows potassium bromate to be harmful when inhaled

The PrimaFoodie Take

California's bill to ban potassium bromate will go into effect in 2027. Until then, the state requires all manufacturers to post a warning label on their packaging when it includes the additive, which is part of the Proposition 65 food safety initiative.

Considering the research and banning of this additive, we avoid potassium bromate. Read your labels. If a bread or other product contains it, choose an alternative. Doing so supports our health and lowers the demand for this unnecessary and toxic additive. 

3 Food Values We Live By

Eating well is complex. It is a subjective journey informed by culture, familial history, and dietary needs. What one person deems a healthy, balanced diet may radically differ from someone else's choices. 

In considering this nuance, one thing stands factual no matter where we come from or how we eat: Our food choices directly impact our health and well-being. Too many people, particularly those of us in America, are steeped in a society that normalizes eating ultra-processed foods filled with sugars, hydrogenated oils, colorings, and other chemical additives. It can be hard to see how harmful these edible substances are because they physically surround us—in our schools, markets, restaurants, offices, places of entertainment, and more. Supermarket shelves overflow with products wrapped in packaging covered with untruthful yet alluring marketing words such as "natural" and "healthy." Mass food producers hire lobbyists to push legislative agendas that work for company profits and against our well-being. 

Foods that are cancer-causing, endocrine-disrupting, and soil-toxifying have no business in our grocery markets. Many people deny that ultra-processed food is detrimental, which is understandable because our society has us believe otherwise. But we must peel back these layers, piece by piece, to continue to see the need to be vigilant about our food. We have more control over our health than we often allow ourselves to see—and it starts with how and what we eat.

As we continue to build this community around nourishing ourselves and building a better food system, we never want to proselytize or judge anyone's choices. Nutrition is personal. It's more than following a strict plan, measuring intake, or counting carbs or calories. Nourishing ourselves well includes enjoying our food, feeling good about our choices and food sources, and taking care of our bodies in ways beyond vitamins and minerals.

Staying atop of all this can be overwhelming. We know. This is why we believe it's helpful (and freeing) to follow pillars—or values—that act as guides. When we identify the things that are most important to our food choices and health, it allows us the capacity to take better care of ourselves. Values also help us continue to advocate for a better food system. 

We often hear things from readers and the general public, such as: What are the best ways to eat healthier? Where do I start? How do I make better choices? The following three pillars is where we always start:


#1: Avoid Ultra-Processed Foods

We live by this value: Rid ultra-processed foods from your diet. These include foods made of substances extracted from foods containing additives, colorings, preservatives, and fillers. Common examples of highly processed or ultra-processed foods include soda, package snacks (crackers and cookies), chips, fast food, mass-produced bread, and frozen meals.  

Famed food journalist Michael Pollan says to "eat food" rather than highly processed concoctions. "These days this is easier said than done, especially when seventeen thousand new products show up in the supermarket each year, all vying for your food dollar," Pollan writes. "Today much of the challenge of eating well comes down to choosing real food and avoiding these industrial novelties." So, to follow Pollan, avoid ultra-processed foods and eat true, whole foods. 

And if you second-guess yourself about what real food is, listen to your instincts. A food is likely ultra-processed if it comes in a package of some sort, has an unnatural texture or color, and/or has a long ingredients list. Marion Nestle recently pointed out that research shows most people do know the processing levels of foods. So again, listen to your gut.

#2: Eat Local

Eating produce and meat from your region means consuming foods with higher nutrition (compared to store-bought items sourced from far away) and a lower carbon footprint. Local foods are also tastier and always in season. Shop at your local farmers' markets for your meals and snacks whenever possible. In doing this, you'll be eating real whole foods—and the benefits are endless. 

#3: Enjoy Your Food

How we eat, as well as with whom, is as important as what we eat. Research shows that we make over 200 food decisions daily. When we overlook these choices or act on autopilot, we miss out on the pleasure of eating. We also tend to overeat or eat less healthily.  

Pay attention. Create rituals around your meals. Enjoy cooking. Take your time. Make eating a memorable and happy event. Whether eating alone or with a crowd, plate your food, sit down, turn off distractions, and indulge in every bite. This will bring your mind to what you're eating. When joy, pleasure, and nutrition intersect, we're more likely to stick to eating habits that nourish us.

Again, eating well is personal. Only you know what's best for your body. Aim to educate yourself about the foods and what's in them. Support local farmers, eat mindfully, up your vegetable intake, avoid ultra-processed goods, and always stay hydrated with ample water. These pillars will allow you to nourish your body and mind best–no matter what that looks like for you.

PrimaFoodie Ingredient Spotlight: Propylene Glycol

Additives in food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredients Spotlight, we investigate common food additives to discover their origin, use, and purpose. Because just because something is edible doesn’t mean it’s healthy—or necessary.

What Is Propylene Glycol?

Propylene glycol is a clear, odorless synthetic liquid used as an additive in food, pharmaceuticals, and personal care products. It’s made by treating propylene oxide, a byproduct of refined petroleum, with chlorinated water. Some manufacturers create a slightly different form of propylene glycol by extracting it from glycerol, which comes from biodiesel production, for use in antifreeze and plastics.

What Is Propylene Glycol Used For?

Touted by manufacturers for its water-absorbing capabilities, propylene generally aids in emulsifying and preserving foods and enhancing the conditioning aspects of shampoos, lotions, face creams, and other topical products. But a closer look reveals the myriad of different ways it lands in food and products. These include:

  • As a solvent for helping food ingredients mix 

  • As a food and personal care product preservative (propylene glycol has antimicrobial properties that help to prevent molds and bacteria)

  • As a thickener for sauces and personal care products

  • As a moisture-preserver in foods and a humectant and emollient in cosmetics and lotions

  • As a flavor enhancer

Propylene glycol is also the main component of the artificial “smoke” from e-cigarettes and vape pens. 

Where Is It Found?

Given the long list of uses for propylene glycol in foods and products, this additive is everywhere. It’s safe to say that most conventional processed foods contain it in some form. 

Some of the most common propylene glycol-containing products include:

FOOD:

  • Dried and canned soups

  • Gravies

  • Packaged meals

  • Dried and canned vegetables

  • Fast foods

  • Packaged cheeses

  • Alcohol

  • Packaged snack foods

  • Bottle teas and juices

  • Sodas

  • Ice creams

  • Salad dressings

  • Condiments

PERSONAL CARE:

  • Face creams, lotions, and serums

  • Body lotions

  • Shampoos and conditioners

  • Face washes and toners

  • Deodorants

Is Propylene Glycol Bad?

The FDA approves the use of propylene glycol in food, cosmetics, and other products, deeming it safe within certain limits for certain items (outlined here). Google propylene glycol and mixed information regarding its allowance in Europe will show when, in fact, the EU does allow its use but in stricter variances. 

Studies have shown potential health risks associated with propylene glycol when consumed in high concentrations. Some research shows the additive can impact the nervous system, dermis, eyes, and kidneys and can potentially cause headaches and dizziness.

The PrimaFoodie Take on Propylene Glycol

Sure, this additive may be FDA approved and deemed safe—but to what end? Sadly, we know the FDA does not have our best health in mind, so we must second guess any additive the federal organization approves. And even if something is deemed safe, when we consistently consume something artificial, this can lead to its accumulation in our bodies, which can have grave effects. 

Our take? We avoid propylene glycol. The fact that it’s widely used in plastic, anti-freeze, and food makes us shiver. It’s artificial, derived partially from petroleum, and a total chemical additive mainly created to make food last longer on the shelves and seem more palatable. 

What are your thoughts or questions about propylene glycol? We’d love to know, so send a note to empowered@primafoodie.com

Is Our Clothing Making Us Sick? Here’s What One Journalist Wants Us to Know

"Even the largest, most affordable drugstore brands are now reformulating their beauty and cleaning products to be safer. And you can find organic milk at conventional grocery stores, too. Yet fashion, a $2.5 trillion global industry, has somehow completely evaded the same scrutiny."

These words by journalist and author Alden Wicker in her new book To Dye For: How Toxic Fashion Is Making Us Sick—and How We Can Fight Back hit a grave and critical chord. Clothing manufacturers are lacing the items we put on our bodies with horrendous chemicals. Take formaldehyde, a severe and ubiquitous preservative and fertilizer linked to cancer. A study sampling a variety of dyed garments published in the journal Toxic found formaldehyde in:

  • 22 percent of the tested cotton garments

  • 14 percent of synthetic material garments

  • 47 percent of cotton-synthetic garments 

Unbeknownst to us, chemicals are everywhere in our daily clothes—and it could be harming us. 

This fact underscores Wicker's intention in her book. Chemicals, such as formaldehyde, go totally unregulated in the clothing industry. Manufacturers can spray whatever they choose to up an item’s performance, say to prevent wrinkles or to make them waterproof, without scrutiny. It's bizarre, especially as Wicker points out that we have ingredient lists for our foods and personal care items—much of which continues to contain harmful ingredients—yet there is no transparency labeling for a t-shirt or pair of pants colored with dyes made of fossil fuels.

Wicker, who has covered the topics of sustainability and ethical fashion for years (she's the founder of EcoCult, a site that takes an in-depth look at the fast fashion world), began investigating chemicals in fashion several years ago. Her interest was piqued when Delta flight attendants began complaining they were getting sick after wearing new uniforms provided to them by the company. The attendants reported breaking out in rashes. Some even complained of breathing issues. 

That story led Wicker to investigate the unregulated use of potentially harmful chemicals. She spent more than two years studying clothing chemicals and our health. She interviewed a wide array of people who were impacted by the issue, including consumers and garment factory workers. Her research and reporting revealed just how many of us are unaware of the fact that our clothing has the potential to make us sick. 

In an interview for 'Fresh Air,' Wicker told Tanya Mosley, "This is a conversation I've had over and over and over again over the past few years where people say, I've never heard about this before, and then I start to tell them about some things, and they go, oh, yeah. You know what? You're right. I do get a rash when I wear things like this […]."

Wicker's book is stunning in its breadth of information and it's also a rallying cry. We must continue to investigate what goes in and on our bodies, challenge toxic measures taken by corporate giants, and fight for transparency and truth. 

To learn more about Alden Wicker and to order her book To Dye For, visit aldenwicker.com.

What We All Must Know about Our Drinking Water

The news headlines about our drinking water are horrifying: 

  • “Forever chemicals spike” (The Denver Post)

  • “Water restrictions drag on” (USA Today)

  • “Community members share concerns about possible water pollutants (WEAU TV)

Even more disturbing: These stories revealing the contaminants lurking in our water are the ones making the news. We do not hear about the hundreds upon hundreds of small-town water issues not reported. According to Erin Brockovich, the renowned public health advocate, environmental activist, and author, at least 1500 boil water advisories occur every month across the US. Those circumstances may not make headlines, but they make countless residents sick. 

So why is our drinking water in the US in such dire straits? And what do we need to know? Here are the four biggest concerns:

#1: Old infrastructure

Most water and sewer pipes in the United States date back 45 to 150 years. They’re rusty, old, made of crumbling materials, and rife with issues. This infrastructure is in dire need of replacement because of corrosion, but doing so is extremely expensive. Many municipalities lack the funds in their budgets to invest in updated infrastructure. 

#2: Toxic pipe materials

In 1986, US Congress banned the use of lead in water pipes. Still, many pipes in existence before the ban remain— up to 10 million, according to the EPA. Lead from these pipes leak into the water, which we then consume. Research shows that lead stays in the body, leading to grave health impacts. (Earlier this July, the York City Coalition to End Lead Poisoning published their report “No Excuses, NYC: Replace Lead Drinking Water Pipes Now,” revealing that 21 percent of NYC residents may be drinking water from lead pipes. And in California, daycare centers show high amounts of lead consumption linked to water.)

Additionally, plastic is a cause of concern. While non-lead pipes are often made of steel or iron, more municipalities are updating their infrastructure to plastic. This gives us chills. 

#3: Forever chemicals

Common everyday products, from cookware to containers to personal care products, comprise PFAS and PFOA, which are highly toxic fluorinated chemicals. Deemed “forever chemicals,” these chemicals “build up in our bodies and never break down in the environment,” reports the Environmental Working Group. “Very small doses of PFAS have been linked to cancer, reproductive and immune system harm, and other diseases.” PFA are some of the most concerning emerging contaminants impacting our water today. 

#4: Bacteria and microorganisms

Pathogenic bacteria (such as E. coli), microbes, and viruses are commonly present in water, as most of our drinking water comes from surface waters that can be polluted. To thwart these bacteria and viruses' health risks, municipalities add chlorine to the water. The issue is that when chlorine combines with organic materials, such as dirt, it sometimes creates disinfection byproducts, such as Trihalomethanes (THM). These byproducts pose significant health risks when consumed. 

What can we do?

This is a giant concern, and it can be overwhelming. But like any issue, we can do the most good by educating ourselves, talking about it, and taking small action. Here are a few things you can do today to fight for cleaner water:

  • Please read about the state of our water system. Let’s educate ourselves as much as possible. Erin Brockovich’s ‘The Brockovich Report’ is an excellent place to start. 

  • Talk about this— with your family, friends, and neighbors.

  • Communicate with your local government. Attend a city council meeting and ask questions about the state of your town or city’s pipes and the budget for improvements.

  • Be mindful of the water you drink. Stay up-to-date on boil water advisories in your area. 

  • Filter your water before drinking it. This can help to remove harmful impurities and contaminants. We love Waterdrop and LARQ.

The PrimaFoodie 2023 Conscious Holiday Gift Guide

We admit: When it comes to vetting products, we are tough. We research and try the heck out of something to ensure that it: 1.) amplifies our lives 2.) is ethically and sustainably made, and 3.) delivers on quality. This is a tall order, but one we love—especially this time of year, when we provide our favorites to you.

Our 2023 Gift Guide selects are nothing short of the best. Like in years past, you'll find a little of everything, from products to foods to services. Each is packed with intention (and nutrition, for some) and will undoubtedly please those you love—including yourself. Happy conscious gifting!

We love these wooden puzzles. They don't fray at the edges and last forever. They are crazy complex and very satisfying. Such a great family gift.—Nichole

We are Amma Nursing Cover

This cocoon is simple, stylish, and easy to wash. Great for the nursing mama in your life. —Adrienne

Truly so beautiful and memorable. This company turns your photos and mementos into beautiful book keepsakes. —Nichole

Because there is always a reason to say cheers—with or without the alcohol. I love that these varieties are organic and truly taste like French bubbly. —Stacey

The options are endless with an air fryer. The best part? There's no oil needed to make foods satisfyingly crispy. —Adrienne

Little works of art that are so decadent and delicious. —Nichole

The only commercial granola I buy. Perfect for a stocking stuffer. —Nichole

Pure, clean, and relaxing, this light mist is the perfect treat for the person in your life who's yearning for deep rest. —Stacey

It is impossible to choose from the entire Flamingo Estate collection, as everything is stunning. This floral bath set is sweet and heady with a hint of pink peppercorn. —Nichole

Kibou Vegan Leather Bag

This sleek fanny pack doubles as my chic diaper bag. It's compact, has a pocket that keeps wipes wet for seven days, and a credit card pocket. —Adrienne

Jing Gao is a brilliant founder and chef who single-handedly educates the Western world about the nuanced, elevated, and incredibly complex realm of Chinese cuisine. —Stacey

A staple for the conscious home cook. —Nichole

A statement piece meant for everyday use. —Nichole

People always ask me where I get my silicone reusable snack bags. This kit will get your friends started on a journey to a healthier planet. —Adrienne

I don't know a better way to say 'I love you' than with a cooking glass in an old-world villa outside of Florence. —Stacey

A generous-yet-important present that everyone deserves. Parsley is a membership program that offers 10 clinician appointments with a functional medicine doctor and 10 health coaching sessions when you sign up. This would be the gift that continues to give. —Adrienne

Whoever receives a beautiful board like this will use it repeatedly. —Nichole

These can double as ring holders while you're cooking! —Adrienne 

5 Organizations that Are Working to Change Our Food System for the Better (and Why We Need to Support Them)

Our biggest driver at PrimaFoodie is revealing how our food ends up on our plates. How our food is grown, processed, packaged, and marketed is a winding, complicated journey. Often our food system is fueled by legislation and corporations that put energy toward profit and efficiency over human and planetary health. 

Because a handful of corporations run the main links on the food supply chain, smaller farmers are often left scrambling. This has been the work of administrations for decades with a goal to bring cheaper food products to the masses. But the result has been catastrophic. Foods laden with pesticides and antibiotics and lacking nutrients have become the norm with nutrient-rich whole foods harder to come by.

We can create change by understanding the backstory of our food and supporting independent farmers. By turning our attention toward those who care about their products, we can bring resilience, equity, and health back to our food system—and to our future. These five organizations are working toward just that.

 

5 Organizations Working to Change Our Food System

Slow Food USA

In the 1980s, Italian activist Carlo Petrini gathered a group of people to revolt against the inclusion of a McDonald’s in Rome. His fight won legions of followers and attention, and eventually spawned what is now known as Slow Food. Equal parts movement, mindset, and organization, Slow Food aims to reclaim the organic and just roots of food. There are chapters throughout the US and world, each of which organizes educational activities that teach about the connection between our planet, culture, and wellbeing. 

Quivira Coalition

The aim of this organization is on the soil. Quivara works with local farmers and land advocates to educate people on ecosystem resilience and restoring the health of our agriculture—from the ground up. The end game is to bolser rural, local food systems and the economic health of farmers, ultimately to have widespread impacts on land management across the US.

Healthy Food America

Healthy Food American attacks the issue of bettering the food system from two ends: by working to make access to fresh, healthy foods easier while making adulterated, processed foods less accessible. The team here works tirelessly for policy change, with one of its biggest drivers is advocating for a tax on sodas and other sugary drinks. Through community partnerships, advocacy, and policy reform, this non-profit aims to spread awareness around food, its origins, and equitable availability.

Environmental Working Group

For anything we put in and on our bodies, the EWG has our best interest. This third-party organization works with researchers and scientists to bring the latest information on additives in our food and water, as well as in our personal care products. The site is brimming with guides, all of them easily navigable, to help us better understand labels, source the the cleanest produce and items, and advocate for greater transparency and change.

Cook For America

“School food is the solution, not the problem.” Such is the motto of Cook for America, which sheds light on the transformative power of fresh, whole, “scratch-cooked” school meals. The team believes that this access to healthy food is a catalyst for change in the fight against diet-related health issues, including childhood obesity. It makes sense, particularly given research over the last decade that links healthier school lunches to both better test scores and children’s willingness to make healthier eating choices outside of school hours.

What We Really Need to Know about the Bees: A Conversation with Noel Patterson

It can be quite easy these days to imagine a bleak future for the bees. That is the narrative that a vast amount of the media portrays. We hear about colony collapse, dwindling hives, the increased use of toxic chemicals in beekeeping. These are real issues that have been happening—and that continue to take place. But where the light is often not cast is on the other end of the problem: What in our food systems and in the market are propelling this to happen? “It’s difficult to cover a story in all its complexity,” says beekeeper and educator Noel Patterson, “and it is simple to say that keeping [some of] these practices is bad. But I do think that the full context of the story is: Why are those practices necessitated?”

Patterson, who has a rich history as a sommelier and wine distributor and now educates and leads workshops about beekeeping at Miraval Resort and Spa in Tucson, aims to widen the conversation around our food and where it comes from. His work as an independent beekeeper incites us to ask more questions. And while Patterson sticks to beekeeping practices that align with his values, he is adamant about respecting the need of beekeepers to employ certain practices—even if they don’t align with his standards—to make a living. As he says, the story is complex and requires the full context—which is why we recently asked to speak with him about honey, the bees, and the greater context of contributing toward a better food system. 

The work Patterson does today, he says, has become a way to give back—one that he never imagined. “It’s given me a purpose. I'm not just working for the paycheck. My work actually makes the world a better place, which has been the most rewarding thing for me.”

This interview has been lightly edited and condensed for clarity.


A Conversation with Noel Patterson

 

We read that professional beekeeping was never in your plan. Yet here you are, 13-some years later, with a thriving small beekeeping business. What was the catalyst?

I had a girlfriend who was an organic farmer. The local community food bank here is wonderfully progressive and they had a farm for a period of time where they were growing food to supply a series of farmers’ markets that they were starting around town. The intention of the farmers’ market was to accept WIC coupons and food stamps, and to bring the market to the people and places where good food was needed the most.

She was working on the farm, so we came together over issues regarding food and how it intersects with many other issues, including environmental and social justice issues. Years later she just gifted me with a hive. I grow a lot of my own food in my own yard. I’ve a bunch of fruit trees. I grow vegetables, raise chickens… but the one thing that I didn't have was sweet. And her logic was that [the hive] filled in an important gap in my personal food production system. Now that being said, it still completely took me by surprise.

And then beekeeping really evolved for you…

When you’re selling wine to restaurants, you're really just hanging out in restaurants, talking to people who care about food. They have a passion for it to have dedicated their livelihood to it, to feed their community. These are people who understand good foods. So it made sense for me to share what I was doing with them. I was proud of what I was doing. I knew they could tell a difference. Feeding people is a profound act, a deeply nurturing act. So I started to share my honey with people that I was doing business with.

One thing led to another, and I wound up partnering with a number of restaurants where they would pay for the startup cost of a hive. The intention was not necessarily to try to make a business out of it, but I found myself engaging with my community in a really meaningful way. It deepened my connection. Part of the sadness of modern American living today is that most of us don’t feel like we have purpose-driven lives. And this introduced some purpose into mine. And I was doing some good for my community. Some years later one of my accounts in my wine business formed an initiative examining sustainability. As part of that conversation, they wanted to talk about all the stuff we're hearing about with bees. So one thing continued to lead to another.

What are your values when it comes to managing your bees and how you treat your hives?

There is a range of practices. Let’s look at chickens: You have everything from people who keep backyard chickens where they give them names and treat them like pets. Then you have factory farms where you might have 10,000 chickens in a cage that's a couple hundred square feet. They’re just producing machines and not even treated like the living sentient beings that they are. And there’s a whole range of practices in between those two ends of the spectrum. The same exists with bees. And there are a lot of practices out there that are a common place that I do feel are not good for the bees. But I am sympathetic to the needs of beekeepers who follow those practices to create a living—because this is a market-driven phenomenon. Every beekeeper that I've ever known, regardless of where they are on the spectrum, is a good person. They're doing good work and they would be following what I feel are the best practices if the market could support the costs of production for people to make it that way. The matter is, until Americans are willing to spend $30 or $40 on a jar of honey, which is what it costs, then people are going to have to follow those practices. So the fault doesn’t lie with the beekeeper so much as it does with the market.

Ultimately, it’s an education issue. So it is very important to me to be clear that I'm not judgmental of beekeepers who have to make a living. I’m in a very fortunate position where I make my living teaching classes. I can afford to treat my bees in a way that's completely just not economical. But if I had to make honey for living, I couldn't follow these practices. It’s difficult to cover a story in all its complexity, and it is simple to say that keeping these practices are bad, but I do think that the full context of the story is: Why are those practices necessitated?

Dually noted—and appreciated that you’ve said this because this is symptomatic of other aspects of the food industry, where small farmers are up against a lot. With this said, what are some things you prioritize in your beekeeping?

If I have healthier bees, they're going to be more productive over the long term. Many beekeepers will harvest almost all the honey and feed the bees back sugar syrup. To be clear, I will do that in an emergency. I had to this past year because there's a severe drought. If I didn't the bees would have died, but I try to keep it to a minimum.

Beekeeping is a chemical-intensive industry; there are a number of parasites that can exist on bees that they have to be treated for. I use organic treatments, but there are a number of non-organic treatments that I feel long-term or are not healthy for the bees or humans who are consuming products of the hive. I have no problem with moving bees to pollinate crops, but the way that it's done can involve a number of practices that can be compromising the health of the bees—so that’s not something that I participate in. A lot of beekeepers use artificial comb that dictates the structure in the hive. I think if you allow bees to build things that they see fit, you don't impose the structure on them, that it gives them a tool to be resilient in the face of a lot of these environmental stresses.

But with all this said, this means that my yields for honey are probably about 30 percent of an average beekeepers’. But I see it like wine: You can either produce a lot of crappy wine or you can produce a small, very focused amount of much higher quality wine. And there's an inverse ratio between quantity and quality that is as true of honey as it is for wine.

Let’s take a wider look at things. Why are bees so critical to our existence? 

Bees are important very simply because they pollinate our crops. So pretty much anything that you see that has a flower on it, if a pollinator does not visit the female flower of a plant, it cannot turn into a seed pod. So virtually nothing that you see around us, except for grass, would be here without the bees because these plants couldn’t produce seeds. There are some exceptions to that, but by and large, that's true. So without pollination, we wouldn't have apples, oranges, watermelons, mangoes, or coffee.

Bees are generalists. There are many other pollinators, including hummingbirds, but hummingbirds tend to have more specialized relationships with a narrower range of plants. Whereas bees can pollinate probably multiple thousands of different species. Their impact on the environment is exponentially more impactful. So we are dependent on the service bees provide for our survival. [If} the bees go, we [humans] are done in a very short amount of time.

There are problems with bees. Scientists are saying that the bees are dying. What do we need to know?

In part of why I prefaced things earlier, I don't want to come across as judgmental of other beekeepers, but I do feel that our management practices are a big part of the issue. But the way that this story is covered often quite frankly frustrates me. There are problems with bees. There's a major issue called colony collapse disorder. It is a genuinely big issue, yet to this day they haven't identified a single smoking gun to say that it is due to a single causative factor. But they have identified about a dozen different phenomena that have some clear correlation to colony collapse. There is a category of pesticides called neonicotinoids that’s considered to be neurotoxic to bees. There's a parasitic mite called the Varroa mite, which latches onto the body of a bee and it sucks the blood out, and it can spread bloodborne disease from bee to bee. It’s a ubiquitous problem; I deal with it as much as any beekeeper.

So the media does a pretty good job covering those issues. What frustrates me is that nobody ever really talks to the beekeepers about management practices. In a culture that keeps livestock in some pretty horrible conditions, these are livestock too. For some reason we tend to categorize bees differently, but if you had 90 percent of chickens in factory farms that died off, what's the first thing you would think? Maybe we shouldn't keep 10,000 chickens in a [small] cage. You would immediately go to the farmer and management practices. So my opinion is there are many practices followed in larger scale, industrial scale beekeeping that are somewhat equivalent to the way that we keep pigs in confinement operations.

So there are environmental stresses, but the beekeeper has 100 percent control over how they manage their hives and their management to a large degree tilts the scale towards resilience in the face of these stresses or succumbing to those stresses.

In terms of lobbying for change, on a governmental level or an individual level, that could change this, where are we going?

My take on it is that it’s a system that by design is going to break at some point. We’re a reactive species. If we weren't, climate change would not be an issue—because we see it coming and we've seen it coming for a long time. But we are not proactive in the face of these problems. And it takes a long time to build enough momentum to steer the course of humanity or the government's approach to these problems. The question is, does that momentum for change acquire a certain power before the system breaks? I don't know. But it will tell you, by and large, the bees in the wild here are fine. A lot of these pressures that the bees face, let's say for example, that, you know, something happened in the wild here at Miraval, let's say 90 percent of the bees in the wild died. The 10 percent that survived would've been selected for genes that had some ability to survive exposure to these stresses. And frankly, I'm a part of this. I use organic treatments on my hives, primarily for the mites, and if there is a colony that would succumb to the mites and I apply an organic treatment to those bees, what I'm doing is I'm preserving genes that are susceptible to the mites and will in perpetuity require my intervention to keep them alive.

The wild bees here are tough, they're resilient, but they're very defensive. The wild populations of bees here are fine. This valley has such a healthy population of bees. So my take on things is that it's actually less of a species issue than it is an industrial agriculture issue. The bees are going to be around long after we're gone. But the bees that we're using to provide services that are a benefit to human beings, those are the bees that are suffering. So if you're concerned for the species, I wouldn't worry too much. If you're concerned for humans and the value that bees provide for us, I'd be deeply concerned.

What can we do on an individual level to better this issue?

We get to vote for the president once every four years. Every time we spend a dollar, we are voting for something to exist in this world. And this is simple. It is a privilege to be able to spend more money on a jar, honey—but I’ll tell you what: Privileged people have an obligation to use that privilege for good. And if you're in a position to do it, then by all means you should use those resources to support people who are creating the change in the world that we want to see happen. You can buy a jar of honey at Whole Foods and make Jeff Bezos more money, or you can go to your farmers’ market and you can spend money where it is going to make a difference.

The single biggest difference the people can make, if you want to affect the overall health of the bees in our food systems, is to buy small-scale, locally grown organic food. It doesn’t even have to be honey. Really, the concentration of these practices that are most impactful on bees really comes from the pollination services that they're used for, and those happen mostly in large-scale monocultural environments. The majority of the bees in America that are used for pollination services are in California. ​​ These hives are kept all around the country for the majority of the year, but in the spring they are trucked to the  Central Valley of CA to pollinate the almond crop. That is where you have the concentration of what, in my opinion, are the most harmful practices. If you are buying from a five-acre farm on the outskirts of town, they're pollinating a variety of crops. So if you have a five acre farm, you have multiple crops that are blooming throughout the year, more than likely you have hedges or you are in an environment where there's native habitat around and you can have a year-round population of bees. And that means you can either keep bees there without having to follow these negative practices, or maybe you even have a healthy enough population of native pollinators that you don't even need to bring bees into the picture. So if you divert resources away from models that necessitate harmful practices, then shift that to models that don't require those practices to be functional, that's the biggest impact. And that’s an easy thing to do.

Noel Patterson is the founder of Dos Manos Apiaries. You can learn more here, and also about his workshops at Miraval here.

How the Fresh Approach Mobile Farmers' Market Is Making Local Organic Foods More Accessible

There is a food crisis in America. In 2020, the USDA estimates more than 38 million people lived in households that were food insecure, meaning they lacked consistent access to nourishing foods. As the pandemic has caused jobs to be lost and precarity to become a greater reality for more and more people, lines to soup kitchens and food banks have swelled over the last year and a half, covering miles of ground as more than 60 million individuals sought the assistance of free or reduced food programs. Across the country cities are teeming with contrasts: On one corner of a neighborhood, a farmers’ market abounds with shoppers who can afford to buy fresh produce. On the other corner, a mother struggles to keep her children fed. (And many Americans with a need for food assistance do not qualify for federal programs, such as SNAP.)

These grave facts sit in juxtaposition to the harsh realities on the other end of the US food spectrum: Nearly 40 percent of our food supply gets wasted, meaning sustenance that could have nourished people instead rots in landfills. In addition to the severe issues, swaths of the US are defined as food deserts, areas where residents have very few, or sometimes no, access to affordable, fresh, nutrient-dense foods. “Disproportionately found in high-poverty areas, food deserts create extra, everyday hurdles that can make it harder for kids, families, and communities to grow healthy and strong,” states the Annie E. Casey Foundation.

As a media and educational platform that explores food and how it impacts our lives, we cannot look away from this reality. We have an obligation to fight this. To do our part. In this light, we will be amplifying the voices and endeavors of those who are on the front lines working to eradicate the existence of food insecurity and hunger. There is serious work being done to build larger awareness around the gaps in the food system, all led by steadfast workers that stem from various walks spanning various industries, from the restaurant world to the nonprofit sector. In our new series, Prima for Good, we’ll be spotlighting organizations and individuals doing just this. Up first: The Fresh Approach Mobile Farmers’ Market, which you can learn about below.

Our conversations around food need to expand. It is imperative we recognize that with every recipe created, every restaurant visited, and every farmers’ market shopped there are people lacking equity and access to the most basic human right. We hope this series helps to build stronger awareness and understanding of the fight we must fight until every person has unobstructed, life-long access to fresh food.

 

Prima for Good Spotlight: Fresh Approach Mobile Farmers’ Market

  

Thirteen years ago, the Pacific Coast Farmers’ Market Association founded Fresh Approach, a non-profit dedicated to bridging the gap between access to fresh farmers’ market offerings and low-income customers across the Bay Area of California. Over the years, Fresh Approach’s programs have evolved in various areas, including community gardening and urban agriculture; nutrition education; and fresh food access—which includes their Mobile Farmers’ Market program, an endeavor they started in 2013.

The Mobile Farmers’ Market concept is simple and positive: Take the freshest, seasonally picked produce grown by local farmers and bring it to nearby communities (mainly those that are low income and lacking access to fresh foods) at affordable prices—with a 50 percent discount offered to those who qualify for federal assistance benefits (or who identify as needing the benefit). A pint of organic locally picked strawberries, for instance, goes for $1.50.  “Every week, we’re providing really high-quality, California grown produce that’s better than anything nearby,” Fresh Approach food access program director Andy Ollove tells us.

When we spoke with Ollove, he told us about the plight of too many people across the US not having access—either financial, geographical, or both—to fresh produce. He says the concept of putting nourishment on wheels to bridge the gap is one he’s seeing have a continued promise. “In the last few years, the mobile farmers’ market model has been quite successful and replicated around the country,” he says. “We are actually working on beginning coalitions around mobile farmers market groups in California and have other partners nationally.”

But like any non-profit proves, the mobile farmers’ market project—albeit promising and positive—is not a sustainable business model and therefore requires grant-funding and activist minds to keep it running. While the federal program has been helpful for shoppers on CalFresh, California’s food stamp program, Ollove says those programs only help about 30 percent of the Fresh Approach Mobile Farmers’ Market shoppers. This requires Fresh Approach to continuously fundraise to be able to subsidize the remaining 70 percent of its customers who need food or financial assistance.  

Considering this, Ollove says shopping locally at your farmers’ market and finding those who are “facilitating the connections between the local farmers and the low-income populations'' is a critical way to support the efforts of nonprofits focused on food equity. “There are groups like us scattered in every city in the country, at least small and mid-size cities,” says Ollove. “There all in the same ecosystem of improving the food system toward access.”

  

To learn more about Fresh Approach and their Mobile Farmers’ Market, as well as ways to support their work, visit freshapproach.org.

Our Food System is Corrupt—and One Massive Part Is the Pet Food Industry. Here’s What We Need to Know.

By Stacey Lindsay

It was the early 2000s in San Francisco. Diana and David Vogel were living in the Mission District, and a food renaissance was happening. “Everybody wanted to know where their food came from,” says David. “They wanted to know about their farmer, the sources—and we were there and wrapped up by it all.”

At the time, Diana was working as a dog walker and in a pet store, and David was in the pet food manufacturing business. The couple, who were pet owners and submerged in what Diana calls “a dog community,” started thinking: Humans wanted to know about the how and why and who behind their food, but what about what went into their pets’ meals? These questions were fueled by their first-hand understanding of the unethical aspects of pet food manufacturing, from the heinous inclusion of meats (and parts) from euthanized animals to plastic ingredients. (One recent study found high levels of potentially toxic metals in various conventional dog foods.) 

There is also the ubiquitous issue of greenwashing: providing misleading information to trick consumers into thinking a product is more natural, sustainable, or overall healthy than it truly is. “That was frustrating for us early on,” David says of the cryptic marketing of pet food. “You see the bag, you’re going to fill it, and you know that’s just not in there.”

So Diana and David did a radical thing. They began making dog food from scratch with whole, local ingredients—organic produce, humanely raised grass-fed raw meats—right in their San Francisco apartment and selling it to their surrounding community.

That is the creation story of Diana and David’s progressive raw dog and cat food company Smallbatch, which officially launched in 2005. It started small with 15 loyal customers and now is available nationwide via direct orders and local pet shops. “The worlds of food and quality and pets just made a lot of sense,” says Diana, who constantly fields emails and calls from customers that range from comments on how switching to pure pet food helped their pet overcome ailments to inquiries about all the hidden additives and fillers in dog food.

That transparency is key to what Diana and David do, and it’s what they advocate for daily. The issue with pet food is multifaceted, and, in many ways, parallel to issues with the broken food system. Feeding pets high-quality, humanely raised meats and organic produce are critical for good health. The same goes for avoiding potentially harmful ingredients that serve little to no nutritional value and only stretch a product so the company can make a bigger profit. “Where there’s profit, there’s always compromise,” says David. “And it happens in every sector of the natural food space—and pet food has a lot of gray areas. There’s no ingredient police.”

That is why Diana and David push for people to know what goes into their pet’s food—and where it’s sourced and the values of the company creating it. Here they offer us some main takes on what to know and what to look out for when sourcing pet nutrition. 

Because knowing the story behind our animals’ food is, in many ways, activism toward a more transparent food system at-large—for both humans and animals. 

#1: Ask questions. Diana and David cannot stress this enough. Pick up the phone or send a cold email to a company and ask about their sourcing, their practices, and their values. If a company is hesitant to offer detail, take this as a red flag. “We’ve even had store owners asking for receipts,” says Diana about their sourcing questions—which they happily hand over. “So when in doubt, trust your gut.”

#2: Look for wholesome ingredients. These include real meat that is ethically and humanely raised (not factory farmed); produce that is organic (ideally), and pure whole-derived supplements.

3#: Avoid cryptic fillers and additives. There is technical oversight of the pet food industry from the FDA and AAFCO (American Association of Feed Control Officials), but the main concentration goes toward making sure there is adequate nutrition present in the food with little to no regard for manufacturing and sourcing standards.  Also, the FDA doesn’t even “get involved until something is wrong, or until something needs a recall,” says David. So this leaves many gateways for adulteration and the inclusion of cheap, unethical sources of food and additives.  To steer clear of this, Diana and David recommend vetting ingredients and avoiding the following: factory-farmed meats, meat that has been mechanically separated (a huge problem in the raw pet food world, says David), pink slime, animal discards, synthetic preservatives, and synthetic vitamin packs.

#4: Don’t fall for the jargon. Greenwashing is real. And it’s everywhere. This goes for pet food. Human food. Personal care items. Beauty products. Everything. So just because something is deemed organic, natural, or—in the pet food world—raw, doesn’t mean it should be accepted as the absolute most humane and healthy choice. Go deeper and ask questions about the sourcing. “Marketing is sometimes genius,” says Diana.

To learn more about Smallbatch, visit smallbatchpets.com.

More resources:

The Truth about Pet Food

The Cornucopia Institute

 



10-Minute Bliss, an Eye-Opening Documentary, and More PrimaFavorites

We’re always looking to inspiring brands, services, projects, and changemakers that make life more beautiful. Here’s a look at what’s educating and intriguing us this fall.

(And if you love what you find here, be sure to check out all of our PrimaFavorites—and more!—in the newly opened PrimaShop.)

PrimaFavorites Autumn 2021 Edition

Green Chef

“I recently subscribed to a weekly meal-kit home delivery. As someone new to home cooking, I find the recipes easy to follow, especially because some items are already proportioned. This makes cooking less intimidating and decidedly more enjoyable for a beginner like me.” —Emila Akrapovic, Associate Marketing Project Manager

Balmuda Toaster

“A game-changer. This toaster uses steam technology to create the perfect flavor, texture, and aroma for every type of bread. The science is in the use of steam, which heats more rapidly than air and locks in the bread’s inner moisture, leaving the surface toasted to a golden brown finish with a moist inside. It has five specific modes to cater to whatever you are toasting or baking. The result is breads and pastries that smell, taste, and feel like they’re fresh out of the oven.” —Nichole Perkins, Founder and CEO

Wilding Gua Sha

“Lately, I’ve really been into Gua Sha, a traditional Chinese beauty technique. I use the Wilding Empress stone to give myself a 10-minute mini facial. It boosts circulation, helps with lymphatic drainage, and even de-puffs swollen eyes. It’s a wonderful way to slow down and sneak in some relaxation and self-care time.” —Adrienne Levy, Creative Director

‘The Next Thing You Eat’ on HULU"

“In this brilliant documentary series, David Chang, the lauded chef and revolutionary behind the Momofuku restaurant group, is looking ahead at what our experience with our food, as well as the means of how it’s made, will be like in the future. In the first episode, Chang explores how our food gets into our homes, be it by automated robots in Hollywood or via dabbawala, a cyclist-run delivery service in India. He takes a close look at automation and the role machines—both large and small—will have on our food system at large. This is merely the surface of what Chang explores and I can’t wait to see what else he reveals. I’m grateful for how both fascinated and uncomfortable I felt watching this. Chang is asking the questions about our global corporate food system that need to be asked.” —Stacey Lindsay, Editorial Director 

Radical Candor by Kim Scott

“This book is a must-read read for all CEOs, execs, and bosses—women and men alike. Kim Scott covers personal relationships, gender, politics, and much more. Her message—to care deeply and challenge directly—is so relevant.” —Nichole Perkins

P.F. Candle Co.

“I love P.F. Candle Co.’s candles, especially their Los Angeles scent which is not too overpowering. Their candles are 100 percent soy wax based, paraben-free, and phthalate-free—and I love how they also donate a portion of their profits to charities.” —Emila Akrapovic

10-Inch Dutch Oven

“This is a true one-pot pot. Right now I’m making vegetable noodle soup in it: Sear your meat, sauté your vegetables, pour the bone broth over it. Bon appétit.” —Nichole Perkins

Faherty Paloma Duster

“I use this sweater as a lounge robe around the house and with a simple jeans and t-shirt around town.  It is so warm and cozy. Although I live in LA, it has a very Aspen vibe to it, which makes me feel like I’m in the mountains.” —Adrienne Levy

Levels Blood Glucose Monitor

“The most interesting things I’m learning from this monitor are: How many different foods cause a blood sugar spike for me. (And wow, portion size really does matter!) What stress does to blood sugar. And the impact of movement, like walking after carb-heavy meals, cannot be underestimated.” —Nichole Perkins

Here’s Why a CSA Can Change Your Kitchen Game

The main appeal of a CSA box delivery is straightforward: Each week, a bounty of fruits and vegetables (and often meats and eggs) arrives at your door. They’re fresh. They’re local. They’re in season. What’s not to love?

But take a closer look, and the benefits of joining a CSA—which stands for Community Supported Agriculture—greatly exceed mere convenience. This box of goods cultivated by a local farm provides another way to support conscious small producers and ensure the freshest produce lands in your kitchen. Simply put, it can be a game-changer.  

The 5 Upsides to a CSA Box

#1: Local Farmer Support

We think of a CSA as the delivered version of the farmers’ market. The fruits and veggies that land here are local and  from smaller farmers within your region. This proximity eradicates the middle players, which means the profits go into the farmers’ pockets. Signing up for a CSA box will open up your knowledge of local farms in your area.

#2: Fresh and Seasonal Produce

A CSA’s fruits and vegetables come from local farmers, not from across state or nation lines.  This means everything in terms of freshness because the produce is plucked at peak ripeness, not weeks prior to make up for long ship and grocery store display times. It also ensures the bounty you get is always in-season.

#3: Endless Surprises and Discoveries

The seasonality of a CSA box is like an evolving game of guess-the-vegetable. Aside from the consistent produce stalwarts, like squashes in fall and stone fruits in summer, you never totally know what you’re going to get each week—which is part of the fun. This mystery is also a way to discover heirloom varieties and relatively unknown and obscure produce that rarely (if ever) makes it to the grocery store shelves. (Note: Some farmers are getting more active on Instagram, thus updating their CSA box devotees on what produce to expect that week.)

#4: Meal-Time Inspiration

We admit: The unknown aspect may be a bit daunting, particularly if you don’t know how to cook a certain vegetable. But rather than thinking that you must create an entire meal out of a rutabaga, think more in terms of additions and swaps. A few PrimaFoodie favorite for unique veggies includes: making fresh “noodles” from celeriac root to pair with your favorite sauce; lightly steaming kohlrabi and topping with ghee and sea salt to go with a main protein; and adding any starchy vegetable to a purée to top a turkey leg. (If you’re seeking more ideas, send us a note on Instagram!)

Getting Started

Every farm operates its CSA program uniquely, meaning the offerings, schedule, costs, and delivery methods will vary. To ensure you find a CSA box that fits what you’re looking for, consider the following

  • Do some sleuthing—this can mean asking friends or inquiring with farmers at the farmers’ market—to catch wind of available and respected CSA box delivery options near you. LocalHarvest.org is an excellent online directory for finding nearby CSA farmers. Simply input your zip code to their directory to find local options near you.

  • Inquire—just like you’re at the farmers’ market. Before opting into a CSA delivery, make sure the farm is aligned with your values. Don’t be shy about calling, emailing, or sending a message via social media to ask about their farming methods and how they treat their animals. Some farms also let you opt in for one box before committing to something regular.  

The PrimaFoodie Guide to Conscious Small Brands: Boston Edition

If you’re not from or familiar with Boston, this city will surprise you. It’s a metropolis small in geographical size (the city and surrounding region is about 90 square miles) yet abundant in ideas that shift the world. Some of the world’s greatest think tanks and universities call this New England town home, as do thousands of careerists from all fields.

But what adds such a layer of surprise to this city is its humility. Boston doesn’t brag (except when it comes to sports) but it certainly produces. Artists, athletes, entrepreneurs, blue-collar employees, white-collar employees, advocates, and activists all lend a vibrance that makes this city one of the most productive and unique. Here you’ll find a consistent swell of small-scale conscious entrepreneurs, innovative (and inclusive) food producers, organic farmers, and dedicated artisans creating goods that are clean, sustainable, and nourishing. Our round-up here highlights just a few of our PrimaFoodie-approved favorites.

Boston Honey Company

As its name suggests, Boston Honey Company produces small-batch, local honey from established apiaries across Massachusetts. The bees are allowed to openly pollinate, thus resulting in various multi-flower varieties of the sweet sap. Everything is kept raw and unfiltered, from the hive to the jar, and is available at local New England markets and farm stands.   

Copicut Farms

If you were to visit this Dartmouth, Massachusetts farm you’d be greeted by hens freely roaming the property and cows grazing in acres of emerald grass. Everything from Copicut, from the pasture-raised meats and poultry to the organic vegetables, is grown, cultivated, and processed on the farm.  The family uses no pesticides on its grasses and offers certified organic CSA boxes for local delivery.

C&C Lobsters and Fish

Maine may get all the praise when it comes to East Coast lobsters, but the waters bordering Massachusetts easily rival in quality. This small family-run fishery has been sustainably catching local lobsters since 1982. Everything is sold the day of its catch, offering local citizens and restaurateurs some of the freshest fish and lobsters in New England.

Sweetness Foods

Will Hansen, the founder of this small frozen treat company, has brought the humble sweet potato to new heights. After facing health and weight issues, he went on a quest to clean up his diet and eat only real whole foods. This included hand-creating this creamy frozen dessert made with whipped sweet potatoes, maple syrup, chia seeds, grapeseed oil, and fresh fruit, spices, and nuts.

Riddle Brook Farm

Tucked in the Blackstone River Valley, a lush region that runs through southern Massachusetts and northern Rhode Island, is Riddle Brook Farm: a quaint family-owned and run farm specializing in pasture-raised eggs, flowers, and gourmet oyster mushrooms. Their offerings, which are all humanely sourced and raised, are available at Boston farmers’ markets and local CSA boxes.

Follain

Nearly a decade ago, Tara Foley set out to change the beauty world by educating consumers about the need for more transparency when it comes to personal care products. So she opened Follain in Beacon Hill, a tiny apothecary that stocks 100 percent clean beauty, personal, and home products—and people came in droves. Today Foley has several Follain locations, as well as her own skincare line named after her boutiques.

Soluna Garden Farm

Just north of Boston, Soluna Garden Farm grows seasonal organic herbs and flowers, most of which is then incorporated into their natural vinegars, spice blends, and herbal teas. They make their specialty products at Food Evolution, a shared women-owned collective kitchen that focuses on food system education.

Langwater Farm

Langwater is another stunning family-owned farm in Massachusetts that produces organically grown (and some heirloom) vegetables and fruits that are on offer via CSA boxes and at Boston farmers’ markets. The family also puts their more than 80 acres to community use by offering seasonal public vegetable picking and a pumpkin patch every fall.

For further exploring, read our PrimaFoodie Guides to Austin and Portland.

The PrimaFoodie Short Guide to Creating a More Positive, Sustainable Home

“The home should be the treasure chest of living,” French architect Le Corbusier famously said. We agree. Our environments have an immense impact on how we feel and function. No longer do we create homes for mere shelter: Our surroundings are keys to our wellbeing.

In truth, however, creating a home that is both a sanctuary and a supporter of a clean lifestyle might seem like a challenge—but it need not be. The smallest steps can lead to a space that invokes calm and positivity and supports a cleaner planet. Just as we might meditate or eat whole foods to care for ourselves, incorporating certain details in our homes and making specific changes can have a tremendous impact on our wellbeing. Here are four simple ways to get started.

Editor’s Note: If you’re looking to learn more about how our environments impact our lives, join Nichole, Sarah Chavez, and Marina Mizruh for their conversation on “Creating Your Optimal Space” at our upcoming HEAL with PrimaFoodie Summit. Tickets are on sale for one more day. Details here.

 

#1: Vet Your Home Cleaning Products

Even with the proliferation of clean, environmentally responsible household products, it is still easy to get despondent over the detrimental chemicals (and plastics) that some companies continue to use. But rather than getting overwhelmed, we can choose to take steps in the right direction. One of the smallest changes that can have the biggest impact on reducing toxicity levels in the home is to break free from conventional cleaning products. Avoid bleach and formaldehyde and instead aim for simple solutions made of pronounceable ingredients like vinegar, essential oils, and baking soda. (Branch Basics makes an excellent line of plant-based cleaners.) 

#2: Let There Be Healthy Light

Good lighting is one of the most impactful and affordable ways to breathe positivity into a home. By “good” we mean a mix of sources that are natural and sustainable. First, optimize natural light by keeping windows clean and unobstructed. A strategically placed mirror or glossy, non-VOC paint can also help to disperse natural brightness. Second, replace artificial light sources with LED bulbs. These use approximately 85 percent less energy than incandescent bulbs and help to shave off 25 to 30 percent on electricity bills.  

#3: Aim for Glass and Cloth

Disposable materials, particularly plastics and paper products, are still nearly impossible to avoid. But until the giant corporations stop pumping out these products, the onus is on us to reduce the amount that enters our homes. We’ve found the easiest places to start are opting for glass storage and pantry containers, which don’t release any chemicals into food, and swapping paper towels for linen or organic cotton towels.

#4: Dedicate a Space for Calm

At PrimaFoodie, we view meditation as a vital practice for clarity, productivity, and overall self-care. The key to reaping the benefits is consistency—and what supports consistency is having a clean, safe, comfortable space to meditate. This doesn’t have to be an entire room. A quiet corner works just as well. Aim to keep any tools that support your practice, such as a meditation pillow, blanket, or mat, neatly in the area to avoid any obstacles coming between you and bliss.

For more ideas on creating a sustainable, healthy home, see ‘The Case for Keeping a Clean Fridge.’ 


3 Ways to Fight for a Healthier Food System

First, the dark truth: We know the food system in the U.S. is broken. Copious food is left wasted each year while millions face food insecurity. People are sick from diet-related issues. Animals in factory farms suffer abuse. There is a lack of access to fresh foods. These examples, as well as the others we’ve written about, are unsettling.

What is even more disturbing is the fact that these issues are not natural occurrences. They’re entirely human-caused. You can’t look at any of these problems without seeing the direct line to the giant corporations set on one goal: profit. As dark as this is, acknowledging this fact opens the gate for the light: We can fight back.

We don’t say this lightly. Fighting the massive corrupt food system is a gigantic battle. Policies need to change, as do allowances for systemic corruption and moneyed lobbyists. But pushing back and fighting for a world in which the way we grow, source, and distribute our food is equitable and humane is a feat we cannot avoid—and it takes every one of us.

Considering all time and financial budgets, here are three ways to start.

1.)   Shop the farmers’ market. It’s more nutritious. It’s tastier. It’s even more fun. But that’s not the only reason we always tout shopping at your farmers’ market. Getting your produce, meats, and other goods from local farmers and purveyors means you’re putting dollars in their pockets rather than in the bank accounts of Walmart and Tyson. It comes down to supply and demand. Take the power out of the giants’ hands and back into those who care.

2.)   Shop small. It’s common and disheartening: You pick up an “organic” food item thinking you’re making the healthier choice. Then you look closely and see the name ‘ConAgra’ on the label. A handful of corrupt food giants have a monopoly on the foods available in markets, including those labeled as organic, natural, and the like. It can be hard to avoid these companies all together, but sourcing some staples from small, local, independently owned brands can help to take some wind out of the giants’ sails. It’s also a way to connect with your community. (Note: If you’re looking for tips on small brands to shop in your city, send us a note and we’ll sleuth some finds for our next Conscious Small Brands Guide.)

3.)   Support the organizations doing the legwork. A varied mix of non-profits and other organizations are working to fight corporate control and food injustice. The Institute for Local Self Reliance, which focuses on empowering local business, and The Human League, which fights for humane and just food practices, are two endeavors doing noble work. Supporting their efforts can come in many forms, such as signing up for their newsletters, following them on social media, making a donation, or signing a petition.

Curious to learn more about sustainable food systems? Join Nichole and ethnoecologist Robin Currey for their conversation on food resilience, local sourcing, and more at our upcoming HEAL with PrimaFoodie Summer Health Summit. Learn more and get your tickets HERE.

The PrimaFoodie Guide to Conscious Small Brands: Austin Edition

Lately the most popular response to “where are you moving?” seems to be: “Austin.” This Texas city is attracting droves of people. We get why. Long famous for its vibrant music world, Austin is brimming with creativity and quality-of-life factors, including its local food business scene. A growing number of ethically focused purveyors and farmers are behind a bounty of conscious brands offering some of the country’s best in edible goods, from organic meats and eggs to sustainably sourced coffees. That is why we’ve been inspired to do our due diligence and vet the offerings. This shortlist sheds light on some of the best brands delivering quality and transparency to Austin (with a few shipping goods nationwide).

We say “shortlist” because—like all of our Conscious Small Brands Guides—this roundup is a work-in-progress. We’ll be adding to it as we continue to dig deeper into the offerings of this amazing city. (We’d love to hear from you: What are your go-to Austin brands that put sustainability and transparency first? Send us a note!) And if you’re in town, we urge you to chat face-to-face with the people behind the following companies. You can catch them on their farms or at the farmers’ markets, likely willing to answer your questions—as good folks behind transparent small brands tend to be.

Animal Farm Center

Animal Farm Center produces certified organic flowers, fruits, and vegetables via the practices of permaculture, a self-sustaining agricultural system. Although located closer to Houston, the team sells their goods at farmers’ markets in both the Houston and Austin regions.   

Austin Honey Company

Longtime farmer and Chile native Raul Vegara has been ethically harvesting honey in the States since 2004. Now as a beekeeper in Austin, he’s partnered with local Green Gate Farms to help establish his apiaries and provide pollination to organic agricultural production in the Austin region. Local residents flock to Vegara to buy his starter bee colonies, honey, and beeswax candles—but if you’re not in Texas you can find many of his goods for purchase online.

Bouldin Food Forest

The farmers at Bouldin Food Forest follow no-till or low-till farming methods, which means they employ practices that require the least amount of disturbance to the soil as possible. (This is aligned with regenerative farming.) The result is a bounty of vegetables and fruits that are nutrient-dense and sustainably produced that they sell at various Austin farmers’ markets.

Casper Fermented Vegetables

Inspired by traditional Jewish and Korean ancestral fermenting methods, Casper Fermented Vegetables offers sourdough, raw fermented vegetables, and kombucha that are produced in a sustainable East Austin food center. Founder Ben Hollander first fell in love with the process after watching his mother ferment their foods at home. He later earned a microbiology degree before creating Casper, which now sells at local farmers’ markets and retailers.

GFY Kitchen

GFY stands for “Gluten Free Yourself,” a catchy name to describe the handmade bread of this small brand. Baked daily, GFY’s breads are certified gluten-, corn-, and nut-free and made without preservatives. The endeavor all started when founder Tim Elias experienced anaphylaxis that was later determined to be triggered by gluten. Since he’s been on a quest to educate and provide clean, accessible, gluten-free products.

Happy Hendrix Farms

Happy Hendrix Farms started when Mike Hendrix and his partner, Chris Rutz raised a few baby chicks who grew to lay gorgeous eggs. Today the couple offers their free-range, organic eggs at local farmers' markets. What we most love is their love: When their hens stop laying, Mike and Chris continue to love and care for them for the rest of their lives.  

Hi-Fi Mycology

This tiny-but-mighty company initially began growing medicinal mushrooms to sell at the local Austin farmers markets, as well as to supply to the city’s restaurateurs. However, when word got out about their varieties—from immunity-boosting oyster to memory-promoting Lion’s Mane—Hi-Fi now offers their mushrooms to purchase online and ship nation-wide. 

New Leaf Agriculture

The concept behind New Leaf is extraordinarily inspiring. An Austin-based nonprofit, this social enterprise is part of the Multicultural Refugee Coalition that supports refugee families. The New Leaf team trains refugee farmers for paid organic and sustainable agricultural work that is” dignified, in-demand, and familiar from their countries of origin.” The produce is available through CSA box delivery and at various farmers’ markets.

Peeler Farms

The Peeler Family refers to themselves as “grass farmers'' because they see this as the foundation of their entire operation. Stemming from 100 years of cattle ranching history, the current team touts their Wagyu beef that is sustainably and ethically raised and sourced. Everything is conducted within their sight and control, from the breeding and raising to the finishing and packaging.

Shirttail Creek Farm

“Bugs, grass, lots of sass.” That’s how Shirttail Creek Farm describes the life and diet of its chickens. Everything offered from this Brenham, Texas farm, from its eggs to its chickens to its beef, stems from an animal that was allowed year-round sunshine and swaths of pasture on which to roam and graze.

Talisman Coffee

Talisman Coffee is steeped in family tradition: Sandro and Johanna are the coffee farmers who oversee the thirty-five-acre Nicaragua farm that supplies the shade-grown, hand-picked, sustainably processed, chemical-free beans, which brother and sister Fernando and Jo roast in Austin. Their varieties can be purchased at the local farmers' markets and online.

Zhi Tea

The self-proclaimed “tea freaks” behind Zhi Tea hold paramount practices that are ethical, sustainable, and fair-trade when sourcing, blending, and packaging their varieties of teas—all of which are grown without chemicals. Ranging from Pu-Erh to Matcha to Rooibos, and everything in between, this boutique company is a destination for high-end tea when in Austin or browsing online.    

 
For further exploring, read our
Guide to Portland, Oregon’s Best Conscious Small Brands

A Look at Regenerative Agriculture—and 3 Reasons Why It Matters for Everyone

For the past several decades, agricultural research has presented a startling trend: The nutrition content of the fruits and vegetables we grow in the US has been declining. Vitamins, proteins, and minerals have dropped—in some crops by approximately 50 percent since the 1950s.

The reasons for this point to the way we grow and cultivate fruits and vegetables today. Industrialized farming is extractive and harmful. These methods put an emphasis on higher yields, which fuels the use of toxic chemicals and the implementation of other egregious practices. The consequences of this is great suffering. The Earth’s soil is becoming more and more depleted (resulting in greater carbon dioxide levels in the air). Our fruits and vegetables are lacking nutrients. And humanity’s health is suffering.

Farmer Lee Jones sees—and lives—part of the solution. The head farmer at The Chef’s Garden, his family farm in Ohio, Farmer (as he’s called) practices regenerative agriculture, a method of farming that works to honor the Earth, rebuild soil and biodiversity, and reverse the detriments of climate change. Rather than solely extracting from the land, regenerative farming is about “rebuilding, regrowth, and rebirth,” as Farmer puts it, so that all stakeholders—people, animals, and planet—are honored. It focuses on “healthy soil, healthy vegetables, healthy people, healthy environment,” he says.

But again, this is only part of the solution. The other (arguably just as critical) part focuses on us: Consumers need to create the demand for regenerative farming and the produce it yields. The following points provide a jolt of awareness to get us all supporting better practices.

3 Reasons to Support Regenerative Agriculture

1. This method can rebuild the nutrients in our fruits and vegetables. Farmer’s work at The Chef’s Garden is proof. “What we’re seeing is nutrient levels of 300 to 500 times higher than the USDA average,” he says of his and his family’s yields.

2. Our health depends on it. “We produce food cheaper than any other country in the world yet we have the highest healthcare [costs],” says farmer. By continuing to support industrialized farming methods we are continuing to deprive ourselves of clean, nutrient-dense food, which puts our immunity and health at risk. 

3. The flavor and taste of our food will improve. Research shows that over the last 50-plus years, consumers’ satisfaction from fruits and vegetables have plummeted because of a decline in taste and texture. Regenerative methods will not only bolster nutrient content; it will bring the sweetness and snap back to fresh peas and the juiciness to just-picked tomatoes.

As Farmer says, “we didn’t get into this mess overnight and we’re not going to fix it overnight. What we can do is educate ourselves, share our knowledge, and “get out to the farmers markets” and support the farmers and efforts that are working in the right direction. 

Let’s all create the demand.  

We Need to Dismantle and Recreate the American Food Industry

The lack of transparency about how our food is grown and distributed, and the corrupt politics that have come to rule our most basic needs, impacts all of us. In the US, transparency and truth have been taken over by profit and monopolization, pushing two vital things that we need to thrive—clean water and nutritious food—further away from our reach. 

We need to be talking about this. If we don’t scrutinize it, we may not see it clearly in our day-to-day lives, but the issue will worsen. Some may not want to examine the facts. There’s too much to worry about in the world. Why can’t we simply trust that the food presented on the shelves in our local market is the best for us? I hear this, and I understand. But still: We cannot look away.

My advocacy for accessibility and transparency in food was born out of several things. My heath journey was the first catalyst. I have struggled with various autoimmune conditions throughout the majority of my life. I haven’t been taken seriously by conventional doctors when I broached taking a more holistic path. I’ve been brushed off by colleagues and friends, quickly told to try this prescription or avoid this ingredient. These obstacles prompted me to charter my own course; to educate myself in various protocols and disciplines to rid my system of toxins and nourish my body.

As I began to heal and to see the vitality that can come from eating a nutrient-rich diet that complements my constitutional needs, I faced a dichotomy. On one hand, I was empowered. Food really is medicine, and it is both the root cause and answer to so many health-related issues. This is incredible. On the other hand, nutritious food, and the information surrounding it, is not ubiquitous. So often, it is inaccessible, and a privilege. To make matters worse, our food system uses certain marketing tactics that make certain food appear to be healthier than they truly are. This is wrong.

This injustice became even more glaring when I became a mother. As any mother is, the health of my child became paramount. How can I ensure that the food my daughter eats isn’t going to hurt her? I can lead by example and teach her how to source and cook quality foods. I can embolden her to make the best choices for herself. To read food labels and follow her instinct. I can teach her to be a self-empowered, discerning consumer. But what about the larger world? What can I do about a food industry that cares more for corporate special interests than her health? Why do I need to worry about her being exposed to cancer-causing chemicals that are legally added to foods? How is this even allowed in this country?

In the US, large corporations have a chokehold on the very systems that are meant to protect us. We have this big ominous organization, the FDA, that is supposed to be looking out for us. The FDA approves certain foods and food-like substances, stating they are “safe” to claim space on our plates and in our bodies. What this does is give us a false sense of security. We think: This is FDA-approved, so it must be okay.

In truth, that is not the case. The FDA, and the entire food industry, is manipulated by the organizations with the most money and that have the most invested interest.  Look at any conventional brand, and the chances are great that it is owned or controlled by one of the large corporations, like Tyson. These corporations are more focused on profit than health, therefore they employ practices that cut costs and push large amounts of product into production. This is seen in the vast amounts of large-scale monoculture farming (like corn and soy), confined animal feeding systems, and the constant use of chemical fertilizers and antibiotics. All of these practices, and the many others, are bad for our health and planet.

Furthermore, the majority of the large-scale, corporate crops grown in the US are considered to be “commodity crops,” that are quickly turned into mass-produced, mass-marketed processed foods. How is that justified? How do we rationalize that in our minds?

Where it gets even more maddening (and scary), is when we look at other nations. During my international travels, I’ve researched the local food systems and talked to local farmers and chefs. The deplorable practices allowed in the US are often a distant concept across another border. What we pay a premium for here in the US—grass-fed, free-range, pesticide-free, organic, fresh—is the default in other countries.The European Nation is stricter with labeling. In the US, shelves are filled with food products covered in misleading food labels with meaningless buzzwords like “natural” and “made with organic ingredients.” The EU allows no such manipulation. Items can be labeled organic only if they are, in fact, 95 to 100 percent organic. Any shrewd claims are not allowed. 

The corruption woven through our food system is one of the most immediate threats to our health and planet today—and it extends to every part of our lives. This is why I want to unravel why it matters to care about the whole food system—on a national and global scale—just as much as it matters to care about what comes into our homes and onto our plates. We need to fight for transparency so we can make more informed choices in our day-to-day lives.

Using our voices, time, and dollars to expose the corrupt food industry can have an immediate effect that national politics cannot replicate. We are living during a time of global uncertainty and immense challenges and changes. When we fight as a team, we can galvanize efforts that are much stronger than going it alone. Today, tomorrow, and every day we can take actions—small and large—to participate in and protect the health of ourselves, our families, and our community. 

This can start on our plates.  

xPrimaFoodie