Our Broken Food System

The American food system has a staggering effect on our health. At least one-third of Americans face diet-related issues, including obesity, hypertension, and heart disease. Approximately half of our population either has diabetes or is pre-diabetic. And according to a 2018 study, less than 20 percent of Americans are metabolically healthy.

On the other end of the spectrum, America produces and throws away sickening amounts of food each year but a lack of adequate food continues to wreak havoc on lives. Since the global pandemic began to spread like wildfire, researchers estimate more than 50 million Americans may now face food insecurity, a number that includes 17 million children.

What this suggests is alarming: For the supposedly wealthiest country in the world that has access to most substantial technologies and infrastructure, the basic human right of good health and nutrition is few and far between for copious individuals and households. The average American diet consists of excess saturated fat, sodium, processed grains, and added sugars. This surpasses a mere choice: Adulterated, unhealthy, cheap food is the only means of sustenance within reach for many. Eating organically and wholly isn’t even a choice.

The unstable, unjust, and immoral structure of the American food system is one of the greatest threats to our lives today. Inadequate and unaffordable nutrition is a pre-existing condition that leaves all of us vulnerable to physical, emotional, and mental health issues, most egregiously impacting communities that have been institutionally marginalized. The mid-century proliferation of processed foods, the industrialization of small farms, and the sweeping finalization of human lives have left us all in a position where we have to fight for our right to affordable, fresh, accessible nourishment.

As a brand that focuses on clean eating and wholesome nutrition, we at PrimaFoodie consider the food system every day. We think of it when we produce recipes and when we discuss ways to make clean eating easier for everyone. Questions riddle our minds, such as: How can this advice reach the masses? Why is fresh, organic food so hard to find in certain American neighborhoods? When will eating nutrient dense foods, which the scientific communities prove can have an impact in warding off certain diseases, become something that isn’t doable only for those in certain socioeconomic positions but rather is an immediately and continuously accessible thing for every person everywhere?

Because access to clean, healthy food is a right.

These questions are not limited to those of us who simply care or are curious. These are conversations critical to all of us. That is why you’ll be seeing more about the US (and global) food system on PrimaFoodie. It’s a topic paramount to our founder, Nichole. As she’s traveled the world, she’s made notes, talked to chefs and experts, and seen all the ways we’re doing things wrong here in the US, and all the ways we can be doing better.

If you’re curious to learn more about the inequality and unjust practices in how our food is made and distributed, we’ve compiled some great resources to start. By better understanding our food system, we equip ourselves with the knowledge and inspiration to dismantle it and build it back so it’s strong, equitable, and healthy for all.

 Further Reading:

The Sickness in Our Food Supply by Michael Pollan

The Omnivore’s Dilemma by Michael Pollan

Fair Food: Growing a Healthy Sustainable Food System for All by Oran B Hesterman

Food, Farms, and Communities: Exploring Food Systems by Lisa Chase

A Farm on Every Corner: Reimagining America’s Food System by David. A. Lange 

Composting Can Be Easy—Here’s How to Get Started

By Julia Hirsch

I have a confession to make: I have never composted. City living is no excuse. I have city friends who save scraps in their freezer or compost in a bankers box under a couch. Many cities (New York City and Portland, for example) have composting programs, with drop off sites and compost bins collected by the sanitation department.

With a little outdoor space, the process can be even more straight-forward. For a glimpse of idyllic country composting, I have a friend who saves her scraps in an open bowl on the kitchen counter, then flings them out to her chickens every afternoon. For those of us who don’t have a gaggle of chickens, composting can still be a simple and accessible process. For the first time, I have some outdoor space, so I am ready to try. 

But first: Why should we compost? Doesn’t it all just break down in a landfill?

In the US, food waste accounts for the largest category of materials that take up landfill space. Not only does it occupy valuable space and require resources to transport, but it also breaks down without access to oxygen. When this happens, it produces methane, a harmful greenhouse gas that contributes to global warming.

When we compost at home, that decomposition process can be harnessed to produce humus, a nutrient rich, organic fertilizer. Humus enriches the soil, facilitating a biodynamic process that retains moisture, cultivates beneficial bacteria and fungi, balances the pH of your soil, and suppresses plant disease. In fact, composting can actually help combat the effects of climate change. According to the EPA, an increase in just one percent of organic matter in the soil can triple the soils water retention capacity, reducing erosion. So, every little bit helps. 

Getting Started

First, you’ll need a place to collect your food scraps, and a container in which to compost. For my mission, I wanted to keep it as sustainable as possible, which meant no new purchases. For the scraps, this can be as simple as a staked-out pile with chicken wire, or as complex as a multi-step tumbling system. I was lucky enough to locate an antique diaper bin for a kitchen collector: a metal bucket with a tight lid. So far it has done the job keeping odors out. For the compost bin, I found an old trash can and poked holes in the bottom and sides to welcome the essential oxygen (and worms, should they decide to contribute). For extra credit, I can rotate the compost with a pitchfork as it begins to decompose, or strap the lid on and roll the can around the yard.

Now, if you want to simplify the process further and purchase your gear, there are many streamlined bins available that you can put on your counter, if you’re composting inside. (Many of these have anti-odor features.) If you’re doing so outside, consider a heftier compost bin or barrel.   

Getting Composting

The process is simple alchemy. You’ll need a combination of brown waste (dry yard scraps, cardboard, dead leaves, shredded paper), green waste (grass clippings, fruit and vegetable scraps, eggshells, coffee grounds, tea leaves), water, and air.*

Combine equal parts brown waste and green waste. The brown scraps provide carbon, while the green waste supplies nitrogen.

Add water to moisten the mixture. This allows for the organisms to digest and move. And make sure there is a little airflow. Exposure to oxygen ensures the organisms break down the materials in a way that rids any terrible odors. Now, your compost is ready to brew.

I am looking forward to seeing how this experiment goes. By the spring, maybe there will be enough compost to start a small garden. 

Wishing you the best in your composting journey. Start small and see where it goes.

A Few Helpful Notes: 

·   Be sure to avoid composting any dairy, bones, fats, oils, and pet waste as these materials can attract vermin or contain harmful bacteria.

·   For a full list of items to compost (and to avoid), see this EPA Guide.

·   There are a few helpful composting resources that offer specific step-by-step guidance. These include: Rodale Institute’s Backyard Composting Cheatsheet, Modern Farmer’s 7 Secrets to Perfect Compost, Compost Junkie, and the New York Times Step-by-Step guide.

Rethinking The Plastic In Our Lives

Some of the most promising shifts to promote a cleaner future have concerned the reduction of disposable plastics. We’ve seen a mineral water giant promise to switch to 100 percent recycled plastic by 2025. Airlines rid toss-able extras like straws, wrappers, and single-use utensils from their cabins. Beauty brands embrace the loop system and offer recyclable and compostable product refills. The changes have been huge and small, straightforward and inventive.

As encouraging as they are, these strides also beg the question: Why is there still so much single-use, toxic, ocean-choking plastic? It’s disarming—an insult, really—to order a product, only to find it wrapped in copious layers or contained in a throwaway plastic bottle.

This egregious waste inspired Tonia Soteros to open Recontained, a zero waste online and brick-and-mortar shop that offers bulk items and other alternatives to single-use plastic. Soteros was flipping through a book in the checkout line one day when she halted at this statistic: If every person in America stopped using body wash, it would save 2.5 million pounds of plastic entering the landfill every year. “I immediately became a bar soap girl,” she says. But what about all the other shampoos, cleaners, conditioners, and the like in her house? Soteros looked to see if there was a place that offered these solutions in bulk, allowing her to refill her empty containers rather than toss them. Unable to find one, she opened Recontained.

Soteros’s journey is a reminder of how huge the issue of disposable plastics is, which is why it needs to be tackled from every angle. The companies making the single-used plastics need to be held accountable, just as the businesses employing them do. The onus is also on us: We need to be vigilant in rethinking how we let single-use plastic into our lives. As Soteros helps us see, this can start with simple manageable steps.   

5 Ways to Reduce Disposable Plastic

Rethink the Bottle

For those looking for an easy way to begin their zero-waste journey, Soteros suggests eliminating the plastic water bottles—for good. “This is a simple, straightforward swap that can have a substantial impact,” she says. Invest in a reusable bottle and a water filter. And if you have a water delivery, she suggests finding one that delivers in glass instead of plastic.

 Bag Smartly

Even though some cities across the US have banned single-use plastic bags, these sneaky polluters are still out there in droves. Rid this practice and keep a few sustainable, reusable bags accessible. Soteros like the organic mesh bags. They work for most anything, including produce, and take up little room when not in use.

 Be Picky with Packaging

The grocery store is a huge culprit of excessive plastic, says Soteros, who points to the plastic mesh bags often used to contain fruits and vegetables. “Not only do these bags contribute to the plastic that ends up in the landfills, but they so often end up in the ocean where they cause severe damage and death to our precious marine life,” she says. Aim to buy produce that is unpackaged, or at least free of plastic. (This is an easy option at the farmers market.)

 Sweat the Small Stuff

We tend to be more aware of the throwaway water bottles, the single-use shopping bags, the old BPA-leaching food containers, but the tinier plastic culprits often lack our attention. “Once you start really paying attention, you will begin to see excessive plastic all around you,” says Soteros. Take note of the smaller plastic parts—i.e. bottle cap safety seals, personal care bottle caps, food takeout containers, lip balm tubes—and see if you can recycle them or find an alternative company that does without them in their packaging. TerraCycle offers a ZeroWaste box that makes recycling odd and overlooked items a breeze. 

 Communicate

A simple email or call can go a very long way. By reaching out to a company to voice your concern over their packaging, shipping practices, and other methods that incorporate disposable plastic, it can spark a helpful conversation. Oftentimes a company may be working toward reducing their plastic use but they haven’t communicated this to their customers. Or perhaps your call may entice them to shift their priorities. Honest communication can spark great change. 

To learn more about Soteros and Recontained, visit: recontained.com. And for more information on how to combat the issue of plastic waste, these organizations are creating incredible movements:

Alliance to End Plastic Waste

 Green Education Foundation

 Plastic Pollution Coalition

 The Story of Stuff Project

The PrimaFoodie Guide to Conscious Small Brands: Portland Edition

Portland, Oregon is one of those places that defies an easy description. This city is stunning. Hugged by emerald forests and filled with friendly people, it is progressive to its core. It is also a town that has set the bar when it comes to caring for others and the planet, and encouraging entrepreneurial ingenuity.

We love this city for all of the above, as well as its bevy of locally produced, ethically created, health-conscious goods. It is the place for dinners made of ingredients sourced within a handful of miles from your plate. For fresh organic kombucha and handmade vegan chocolate. For pasture- and humanely-raised meat. Every corner reveals a gem. But if traveling here isn’t on your radar (or isn’t feasible in these times), you can still experience the essence of Portland by ordering many of its locally made goods. 

One last note: If you’re reading this and you’re from Portland (or you love Portland), you may very well think: There is also this maker, and this boutique, and this craftsman. We hear you. This city is packed to the brim with noteworthy small brands. Our inclusions here mirror what’s on our radar, but this is by no means an exhaustive list. If you have a burning suggestion, we’d love to hear from you as we’ll be updating our list throughout the year.

Beverages

Stumptown Coffee Roasters

It seems that Stumptown is slowly becoming a household name, but this coffee still comes from a Portland brand that is small at its core. Their beans are responsibly sourced and mostly certified organic. But what we love most about this company is its B Corporation status, which means that it has gone through a rigorous certification process to ensure that it puts the benefit of its people, community, and the planet first.

 T Project

Founder Teri Gelber has a mutual love for quality tea and togetherness. She created T Project, her studio and tea line, as a way to encourage people to gather over her loose-leaf blends. A food industry veteran, Gelber sources organic teas, herbs, and spices from around the world and hand-mixes them in her quaint Portland space. The blends are worldly and beautiful—and each one is named after a nostalgic song. Diamonds and Rust, an Oolong nod to Joan Baez, is one of our favorites.

Tio’s Water Kefir

Uplifting and refreshing, Tio’s small-batch kefirs are made primarily of Oregon-grown ingredients like local blueberries and organic ginger root. The kefir is light, full of probiotics, and contains no added sugars, coloring, or preservatives. 

Meat and Poultry

Pasture PDX

The two founders of Pasture, Kei Ohdera and John Schaible, are single-handedly evolving the way meat is procured here in the states. They focus on animal husbandry, the holistic, ethical practice of breeding, raising, and caring for an animal its entire life before it is humanely slaughtered for meat.  Kei and John know their animals well, as well as all the farmers with whom they partner. They offer fresh-cut meats and often collaborate with local restaurants and purveyors to offer local lunches and dinners.

Deck Family Farm

Located on more than 300 acres of rolling farmland in Willamette Valley, Deck Family Farm produces organic, pasture-raised meat and poultry. The family prides itself on allowing the animals to roam free on the pasture, and follows various regenerative and sustainable farming practices. Fresh cuts of meat, whole chickens, and sausages are available to ship, as well as sides of animals for larger purchases.

Chocolates and Other Sweets

Moonstruck Chocolate

Small batch and super creamy, Moonstruck exemplifies the concept of responsibly made. Each of their chocolates include ingredients sourced from the Pacific Northwest, as well as cocoa that is ethically procured. The team, which makes all of the truffles, hot chocolate, and bars in their Portland factory, teams up with Cocoa Horizons, an impact-driven program that aims to improve the livelihoods of cocoa farmers in West Africa.

Woodblock Chocolate

Husband and wife team Jessica and Charley Wheelock create all of their artisanal chocolates in their northeast Portland manufactory. There is also a tiny cafe which is lined with giant glass windows which give you a front row seat to the roasting, melting, and mixing of the cacao beans. Their chocolate bars and drinking chocolates are pure and creamy, and boast the loveliest artistic packaging. 

Grains, Nuts, Seeds, Spices, and Oils 

Lonesome Whistle Grains

Lone Whistle has been sustainably growing organic heirloom grains for almost twenty years. Locals flock to their stand at various farmers markets in Portland, Eugene, and Corvallis to stock up on organic popcorn, stone ground flours, Abenaki corn polenta, rolled oats, and buckwheat pancake flour mix. 

Oomphs Cooking Blends

The name really says it all. A pinch of an Oomph blend adds a layered depth to vegetables, scrambled eggs, grilled meats, stir-frys, and soups, bringing out the flavor potential of a dish. Made of spices and dehydrated vegetables, each blend is free of additives, colorings, GMO ingredients, preservatives, and pesticides. Its founders created the line after looking for creative and clean ways to add flavor to their GAPS diet dishes. It’s a little east Portland company creating an innovative, healthy way to season food. 

Jacobsen Salt Co. 

While all salt technically may have been naturally created equal way back when, not all salt is sourced to be equal. (Buying “sea salt” that is really mislabeled table salt is a pet peeve of ours.) That’s why we love Jacobson salt. They harvest it straight from the clean waters of Netarts Bay, right off the Oregon Coast. (There are a few exceptions, such as the Pink Himalyan Salt, which they source from rock salt in the mountains of Pakistan.) Jacobson’s flaked sea salts are mineral-rich, crisp, and perfect for finishing a dish. Their kosher salt is briny and ideal for cooking. And if you want a real treat, consider one of their infused salts that are mixed with spices, herbs, and even wine. 

Ground Up

This Portland-based small, female-founded company makes creamy hand-crafted nut butters that are free of peanuts, palm oil, dairy, sugar, and gluten. Their flavors are inventive: coconut cardamom with chia seed, cashew, and almond butter; spicy tahini cashew butter made with Diaspora chiles (a PrimaFoodie favorite); cinnamon snickerdoodle. And their business model is even more inventive, as well as inclusive: Through its training program, the team works with women who are overcoming obstacles and various adversities.

Durant

Durant is a scenic vineyard, winery, and olioteca located in the stunning Willamette Valley just south of Portland. Their olive oil is pressed on location from primarily olives grown on the estate, as well as some from high-end growers in Northern California.

Portlandia Foods

Considering how hard it is to find condiments free of gluten and additives, we were thrilled to discover Portlandia Foods. Each of the condiments, which include BBQ sauce, ketchup, mustard, Worcestershire, are made of Oregon Tilth Certified Organic ingredients and contain no gluten or artificial colorings. 

Breads

New Cascadia Traditional

New Cascadia’s start is a classic small-brand story. Struggling with a gluten intolerance, co-founder Chris Gumke couldn’t find any quality bread made without wheat. So he and his wife, Teresa, decided to make their own and sell it at the Portland farmers market. It took off, to say the least, and today New Cascadia’s gluten-free breads, doughs, pastries, and more are available all over Portland and via mail order.

What Shopping at the Farmers Market Really Means

Shopping at the farmers market is not a matter of indulging away an hour wandering through a maze of inconsistent offerings. It is about doing something that is good for you. People who consistently buy their produce, dairy, and other provisions from their local farmers market benefit in three ways: greater nutrition, community connection, and continued learning. And that is just the start. Drawing from my own experience and research, the reasons for heading to the farmers market are wide-ranging, which make the case for turning this trip into a lifetime habit.

Nutrient dense produce. Fruits and vegetables on offer at the farmers market have been picked at peak freshness, often the morning of or day prior, which means they hold a higher concentration of nutrients. The locality of the farmers allows for this, whereas most commercial produce (organic and conventional) is farmed farther away. This calls for produce to be picked days, sometimes weeks, before it ripens to allow for it to be packaged and shipped. Research shows that these methods can cause fruits and vegetables to lose up to half of their nutritional value by the time they get to the grocery store. On the contrary, locally sourced produce has higher vitamin and mineral integrity.

Lower carbon footprint. Because farmers market produce hasn’t traveled thousands of miles to get to you, there is less of an environmental impact from its transport. Also, the farmers and purveyors are more apt to follow mindful sustainable measures in producing their products.

Greater food transparency. It is very likely that the market vendors are people closely involved in the practice, most often the actual farmer. They are passionate about what they do and are often thrilled to share their farming practices. When I meet a new vendor, I like to ask about their methods. Some questions to consider are: 

•  Are they certified organic? If not, do they spray pesticides?

• Is there risk of pesticide contamination from neighboring farms?

• Do they sell what they grow?

• Do they use GMO (genetically modified organism) seeds?

• How are their animals housed and fed? Do they have outdoor pasture?

• If the farm processes their own animals, how do they do it?

Larger food processing operations and commercial farms, even those that are certified organic, can still implement cruel practices for animals or have a high carbon footprint. This gives reason why so many are often cloaked in secrecy, in contrast to smaller local farms that tend to be welcoming to visitors and open to questions. So, talk to your vendors. They love building relationships with customers.

Vibrant flavor. Hands down, farmers market produce tastes better. A fresh tomato from the grocer and a fresh tomato from the farmers market are like two entirely different pieces of produce. The farmers market pick bursts with brightness, sweetness, tanginess, and lots of juice. The grocery store option will have a watery flavor at best. This all goes back to its being picked at peak ripeness and not having to travel so far.

Seasonality and better variety. Head to the grocery store in November and you’re likely to see the same produce that you do in June. Head to the farmers market in November and you’ll find kohlrabi, blue hubbard squash, and cardoons. The grocer’s goal is to stock the most popular and profitable pieces of produce year-round—even if that means getting it from South America. The point is, everything on offer at the farmers market is local and seasonal, which opens up a new world of fruits and vegetables that rarely get real estate in the produce aisle.

As you’ll see, shopping at the farmer’s market is part of a lifestyle shift. A consistent part of my family’s weekly routine, it is a way that we connect with our community and the foods that we eat.

To borrow from Michael Pollan, we have become a nation of “industrial eaters,” expecting to have access to any type of food at all times. This comes at the cost of our health, and it perpetuates the issue of a corrupt food system. By making small shifts in the way that we shop, we can create greater waves of change in our home, on our plates, and throughout the world.

Documentaries and Books that Explore the Way We Eat, the Essence of Cooking, and the Importance of Honoring Our Food

Thirty to 40 percent of the US food supply is wasted every year while millions of Americans face food insecurities. The vast majority of conventional foods are made of genetically modified corn. Industrial agriculture is one of the biggest contributors of greenhouse gas emissions. These facts, as unconscionable as they are, continue to plague so much of our country. They are major faults in our global food system that leave us scratching our heads: What can be done? The answer is found in massive changes in American policies, corporate systems, and habits. Where do we start? With awareness and a deep appreciation for real food, which each of these books and documentaries offers.    

Documentaries

Food Inc.

There are some scenes in Food Inc. that are so simultaneously horrifying and edifying, they’ll leave you a changed consumer. That is the point of this documentary, which continues to inform more than a decade after its release. The facts outlined are vital. For starters, mammoth corporations like Monsanto control far more than the pesticides on conventional crops. They control the foods on display in our grocery stores and how it’s marketed. Filmmaker Robert Kenner unveils the pieces of the corrupt food chain in the US, taking us on a wild, eye-opening ride from the factory farm to the processing plant to our dinner plate. 

The Biggest Little Farm

This encouraging and uplifting documentary explores how a young couple turned a nutrient-depleted plot of land into a thriving regenerative farm. When John Chester and his wife, Molly, spotted the 200 acres outside of LA, they were farming neophytes. Their lack of knowledge did not couple well with the fact that the land had suffered a severe drought and needed intense restoration. Willing to fight the uphill battle, John and Molly learned everything they could, and for eight years straight they worked tirelessly to bring the land to life. They captured nearly every moment of planting, sowing, and watering on video. Today, the land is a fully functioning regenerative farm that focuses on nutrient-rich soil to grow mineral-rich food and healthy farm animals. Their story is a map to get more involved with where our food comes from, and to honor mother nature.

Wasted! The Story of Food Waste.

The late Anthony Bourdain narrates this documentary, lending his civic-minded concern to a topic he most valued: food and its potential to impact people. But instead of telling stories of eating and togetherness, this film focuses on the broken global food system that continues to produce exorbitant amounts of waste—an estimated 80 billion pounds annually in the US—while millions face food insecurity. This is in tandem with the other issues that food waste creates, including greenhouse gases and biodiversity loss. Prominent chefs and activists shed light on their efforts to fix the system, including chef Dan Barber who speaks of using product scraps in dishes. How can you look at your kitchen in a different light? What parts of the vegetable are you tossing out? And how can we demand change from the industry? This insightful film begs all these questions and more.

 Cooked

We’ll read or watch anything by Michael Pollan. The journalist, author, food activist, and professor has a talent for rendering a subject into a poetic lesson. He writes about food, botany, and life in a way that is captivating and educational. He brings this skill to the screen with Cooked, the four-part series that extends from his book of the same name. In each episode, Pollan distills cooking down to four main elements—water, fire, earth, and air—and explores each of their powers to change food. The stories take us across the globe, from India to Australia to the deep woods of North Carolina. Pollan touches on the history and techniques before delving into the profound ways that food brings people together.

Books

Unsavory Truth: How Food Companies Skew the Science of What We Eat

Through rigorous scientific research, Dr. Marion Nestle reveals how the food industry is manipulating nutrition science. She explains how the most heavily marketed foods are ultra-processed, which are huge culprits in both obesity and poor diets. Nestle, who is a revered nutritionist, peels back the layers and unveils a system that is riddled with corruption and scary tactics, and driven by profit. Unsavory Truth arms us with the knowledge we need to start to make clearer eating choices that put our health first.

Salt Fat Acid Heat

Years ago, chef Samrin Nosrat audited Pollan’s food journalism class at UC Berkeley, an education that undoubtedly serviced the making of her book. In Salt Fat Acid Heat, Nosrat writes with a clarity and warmth that pulls you in. Part cookbook, part lifetime guide, this resource serves as a way to better understand the art of cooking and the integrity of pure ingredients. Rather than merely telling you what to do when, Nosrat explains the how, why, and where of food, instilling in the reader an understanding and deep appreciation. Every page is an exploration of layers and concepts, from soaking to roasting to whipping fresh cream. This is a book to keep on hand so you can reference it with trust, much like a dear friend.

Salt Sugar Fat

While we have yet to read this at PrimaFoodie, this book is at the top of our lists. Pulitzer prize-winning journalist Michael Moss unveils the corrupt world of corporate food manufacturers and giant food chains, detailing the cryptic use of marketing to get people hooked on fast, sugary, unhealthy foods. Using his groundbreaking research, Moss is figuring out how to work WITH business to change the food supply for the better. 

The End of Overeating: Taking Control of the Insatiable American Appetite

Revisiting this book by former FDA commissioner, Dr. David Kessler, seems like a good idea right now when COVID-19 is severely impacting those with obesity and related chronic diseases. Kessler is armed with wisdom from working inside of the FDA-food supply apparatus, yet his book remains objective. His main premise is that the public has a right to a transparent food supply chain (knowing what’s in our food and potential related health risks to the ingredients) and that each cog in the supply chain, including all types of restaurants, be required to label the ingredients and calories in the food. Further, he addresses one of the most insidious culprits: food marketing.

The Wahls Protocol

Dr. Terry Wahls once battled such severe progressive multiple sclerosis, she had to succumb to living her life from a reclining wheelchair. Wahls, who had access to the most advanced medicine in existence, tried every treatment to ease her symptoms, but nothing worked. As she faced the possibility of being bedridden, she started looking for alternative answers, starting with her diet. Three months after adopting a combination of a true paleo diet and functional medicine, she started walking with a cane. After six months she could walk unaided. Now, she can walk, bike, and even jog. Her focus is on maximizing nutrients for the brain. Her discoveries have been revolutionary for her and her patients.

The PrimaFoodie Guide to Conscious Small Brands: Coast to Coast Edition

The journey to clean and conscious eating has its challenges. Regions throughout the US still lack access to fresh ingredients. People are strapped for time, desire, or nutrition information. There is also an abundance of misinformation and greenwashing, as countless manufacturers continue to include harmful ingredients while claiming their products to be “natural.” These issues feed the dark truth behind the global food system.

It is because of these reasons, and many others, that we do what we do at PrimaFoodie.  For too long, barriers to clean food have thwarted progress. We want to call out the bad and call in the good—the farmers, educators, and entrepreneurs who are working to provide the world with accessible, honest, nutritious food. You’ll find those pioneers in this roundup of conscious small brands.

Each of these independently owned companies distributes or produces foods that are wholesome and clean, and they do so transparently and fairly. They provide information about their supply chains and work to make their pricing fair and attainable. They also put people over profits. We believe that fairness and equality are as essential as organic and non-GMO.

This guide will be an evolving project. For this first chapter, we’ve included purveyors and makers that ship nationally (or to most of the US). We’ll continue to add to it as we explore new companies.

Like anything, a real shift starts with small steps. The more people support independent brands, the less momentum the corrupt global food conglomerates will have. This all begins with ideas, which grow into conversations and ultimately a global movement.

A Guide to Small Conscious Brands

Meat and Poultry

8 O'Clock Ranch

John and Kassandra Barton have been sustainably raising their animals on their upstate New York Farm for more than twenty years. They started out with sheep, and eventually included cows, pigs, and chickens. Today, they partner with several other local farmers and ranchers to offer humanely raised, grass-fed beef, chicken, and pork, as well as maple syrup and local CSA boxes.

Peads and Barnett

Fresh air. Open, spacious fields. Zero GMO foods. These tenets are paramount in how the founders behind Peads and Barnett raise their pigs. The humanity shows in their fresh organic pork, many that come in cuts that mirror the European, Japanese, and Chinese styles that are hard to find in the states. While their products are primarily found at several LA-area farmers’ markets and specialty foods shops, they do offer some local delivery. It’s worth sending them an email to inquire if they’ll ship to your area.

Seafood

Greensbury

Greensbury has been working with sustainable and organic farmers, fisheries, and ranches across the US since 2007. They corral products based on their strict vetting parameters, which include meats that are only grass-fed, and hormone- antibiotic, and steroid-free, and wild-caught, sustainable seafood. There’s also a section on the online market that offers bone broths and family bundle options.

Wild Alaskan

There are two huge reasons we love Wild Alaskan: Every piece of fish offered on the site is wild and sustainably caught. And two: The site makes shopping easy and transparent. You can choose from various boxes (some all salmon, some whitefish and salmon) according to price. It’s efficient and clear.

WildLocal

Seafood is Ben Hyman’s passion. After spending twenty years on commercial fishing boats and seeing a lack of respect, sustainability, and transparency in the industry, he launched WildLocal. As the name suggests, Hyman focuses on seafood line-caught in the Pacific waters outside his Ventura, California base. You can shop the weekly fisherman’s catch online and have it expressed delivered on ice. (But if you’re in Southern California, it’s worth catching Ben and his team at one of the local farmers’ markets they attend in and around Santa Monica, Santa Barbara, and LA.)

Baked Goods, Chocolates, and Other Sweets

Sweet Laurel

It’s impossible not to fall for everything Sweet Laurel. Their whole-food baked goods have the ability to render the biggest sugar lover speechless with one bite of their organic, grain- dairy- refined sugar-free treats. Co-founder Laurel Gallucci has a talent for whipping together minimal whole food ingredients to make spongy cakes, gooey cookies, crumbly shortbreads, and decadent pies that rival any conventional confections. She and co-founder, Clair Thomas, have brought these recipes to the mainstream with their Pacific Palisades bakery. But if you’re not in Southern California, they divulge their secrets in their cookbook, and offer an assortment of baking mixes, ingredients, teas, and coffees online.

Hopf Chocolate

Founder Andrea Hopf does everything with intention and meticulous care. Her love for pure, raw, organic foods stems from her upbringing in Germany and fuels her line of high quality, vegan chocolates. Each treat contains the purest raw and organic ingredients—creamy cacao butter, plant nectars, quality spices—that makes for treats that are rich and indulgent. (The recipes are also high in natural minerals and contain no refined sugar.) Andrea has extended her line to now include nut butters, vegan cookie dough (a glorified nut butter treat meant to eat straight out of the jar), hot cocoa, and nut milks.

Grains, Nuts, Seeds, Spices, Beans, and Breads

Vision Sprouts

This husband and wife team produces the creamiest organic nut butters we’ve had. The secret is in how they stone grind the sprouted nuts, using no heat to retain the maximum amount of nutrients. (We love their Sprouted Almond Butter over fresh strawberries for dessert.) They also specialize in organic sprouted beans, seeds, and nuts (all of which they ship nationally), as well as organic microgreens that are available for customers in their Southern California region.

One Degree Organic Foods

One Degree is taking transparency to the next level. On every package there is a scannable QR code that links to literature and videos about the ingredients, farmers, and practices that went into making that specific product. All of their cereals, breads, granola, flours, and seeds are non-GMO and organic, as well as free from glyphosate, colorings, and other additives. You can’t shop their goods directly from their site, but Thrive Market and a handful of other online purveyors offer their goods.

Diaspora Co.

Diaspora founder Sana Javeri Kadri sources spices that “are an expression of the land they’re grown on, and the heirloom seed that they’re grown from,” she says. Kadri works directly with single organic farms that deliver the brightest, most potent spices and pay their workers a fair wage. The result is a product that you can feel good about—and one that is unparalleled. Diaspora’s turmeric is bright and zesty, its chilies are complex and deep, and its peppercorns are fruity and layered.

The Philosopher’s Stone Ground

Another maker of incredible small-batch, stone ground nut butters. Full of enzymes, nutrients, and flavor, these butters are creamy and smooth—and they only contain sprouted organic nuts and a handful of other organic, fair-trade ingredients.

Katinka’s Nourishing Kitchen

Katinka is a nutrition expert and yogi who makes nutritionally dense, grain-free clean baked goods. She uses only vegan, low glycemic, gluten-free, non-GMO whole ingredients in her mixes, which she handcrafts in small batches. Her breads are some of the rare gluten-free options that aren’t laden with vapid starches.

Boundbrook Farm

Located in Vergennes, Vermont, Broundbrook Farm specializes in small-batch ecological organic rice farming. They are one of the few farms in the US that mirrors practices borrowed from Japan, in which they use their beloved ducks to help tend to the rice fields to control the pests and weeds. You can order their white and brown rice to be shipped.  

Kandarian Organic Farms

Larry Kandarian is a true steward of soil. A farmer with nearly three decades’ experience, he follows sustainable, organic practices and puts integrity first. This shows in the variety of beans he cultivates on his farm, which we think are the best around. He also produces ancient grains, lentils, seeds, and organic herbs and spices, all of which are available for order online. 

Online Grocers

Imperfect Foods

Imperfect Foods brilliantly offers a solution to major roadblocks in our food system: copious waste and unaffordability. The online marketplace offers a large array of organic fruit, vegetables, meats, poultry, dairy, nuts, and more at about 30 percent below the average grocery story price. The cost savings comes from Imperfect’s model, which sources produce and other foods that are deemed ugly (fruits and vegetables that have been tossed aside because of their dents or imperfections), undervalued, excess inventory, or lacking in demand. You need to still be diligent when shopping here, as not all items are organic and the brands can vary. Imperfect also provides grants to nonprofits that are working to make our food system more inclusive, transparent, and healthy.

Thrive Market

Thrive Market is the result of four founders who were steadfast on offering nutritious, small brand natural products at affordable prices. In 2014, the team launched an e-commerce grocery store that does its due diligence in sourcing products that are organic, non-GMO, and sustainably made. What we love is how easily navigable it is: Items are divided into obvious market sections—food, meat & seafood, apothecary, home, pets, etc.—and also according to dietary and lifestyle needs. The company creates its own line of products, and more recently started offering wine that is free of added sugars, pesticides, GMO yeasts.