Why Was RAW Farm's Milk Pulled from Shelves? The Truth You Need to Know

RAW Farm USA, a family-owned company that produces non-GMO, humanely unpasteurized milk, knows what it's like to face a bully.

The team, including founder and CEO Mark McAfee, his daughter Kaleigh Stanziani, son Aaron McAfee, and son-in-law Josh Stanziani, has faced its share of adversity since its inception in 1998. Hits have come mainly from conspiracy theories and accusations from many people, including those who believe pasteurization is crucial for health safety.

These last two weeks have sent another storm of adversity the company's way.

On December 3, officials with the California Department of Public Health declared and secured a recall of all RAW Farm products, claiming that the products are contaminated with multiple detections of bird flu, specifically the H5N1 avian influenza viruses. "Raw Farm milk products have tested positive for bird flu at both retail and dairy storage and bottling sites in recent days," the department declared in a statement.

The state officials placed the farm under quarantine and suspended any new distribution of its raw milk, cream, kefir, butter, and cheese products produced on or after November 27. Furthermore, they stated that "customers should immediately return any remaining product to the retail point of purchase" and "pasteurized milk remains safe to drink."

RAW Farm disputed the claims. On the same day of the California announcement, the team posted its stance on social media, stating "there are no illnesses associated with H5NI" in any of their products and "there are no food safety issues" or consumer safety concerns.

The team's critical rebuttal included another remark: the recall is a political issue. "Our family has faced many political challenges before and we are resilient," RAW Farm continued.

The recall caused a flurry. Customers loyal to the RAW Farm’s products swarmed social media, posting images of empty milk shelves and asking the brand to bring back the milk and followers not to be fooled by the headlines.

The state of California did not actually find any contaminated products, despite its recall actions.

More than a week after the state recall, Kaleigh Stanziani, who heads RAW Farm's marketing and branding, posted on the company's Instagram stories that the ordeal was a game of "political tug of war" and that RAW Farm has complied with the state's demands. "Nobody wanted this; we didn't want this," said Stanziani. "Why it happened to begin with is definitely timing. It's definitely because they were trying to defame and diminish and discredit."

She added that the company has passed many hurdles and is working tirelessly to get its milk back on shelves and ultimately to its customers—a feat she says is looking "extremely optimistic."

The Claims Against Raw

Raw milk has long been a target.

Centuries ago, all dairy was raw. But after the Industrial Revolution, a steady rise in city living came with increased infestations of germs, mold, viruses, and bacteria—much of which was contaminating foods, including milk. French scientists were the first to find that heating milk could kill much of the germs, and in the early 19th century, New York City officials mandated that all milk be heat-treated to keep it safe. (This mandate followed the harrowing swill milk incident, where people in New York fed their babies milk from dairy cows that were fed mucous and germ-laden mash leftover from alcohol distilleries.)

So, pasteurizing was seen as gold because it kept contamination contained. However, as the decades passed, this came at the expense of raw milk and impacted small farmers who were responsibly producing healthy, untainted raw milk. All the while, the giant corporate dairy industry, known as 'Big Dairy,' gained more and more power, and it spewed out propaganda stating the so-called benefits of pasteurized milk. (Meanwhile, large swaths of milk produced by big dairy come from animals abused and given copious amounts of antibiotics and growth hormones, not to mention pesticide-laden feed.)

Today, there's both a staunch stance for and against raw milk. And as Stanziani said, it is political. The CDC believes raw milk can lead to health consequences and heat treating it is crucial for killing germs and keeping milk "safe." Those in favor of raw milk—(which includes all of us at PrimaFoodie, in full transparency) see its myriad benefits, including the live digestive enzymes, rich essential fats, and bioavailable vitamins and minerals, all of which pasteurization commonly reduces or kills. As Mark McAfee told us previously, when milk is pasteurized, its natural nutrients "are destroyed, inactivated, or denatured," he says. Some raw milk enthusiasts simply love its taste, which is richer and creamier than pasteurized milk.

But there's more. Some see raw milk as a way to break with convention. It's a means to opt for something truly natural in our overly processed, corporatized world, and push against the politically charged machine of the USDA, FDA, CDC, and others. So yes, it's political. Raw milk is legal in just over a dozen states, with some additional states allowing for its sale on-farm only.

It is critical to point out that raw milk can contain germs, but that is if it comes from a farm and facility that does not actively take measures to prevent this. This is true for any food, be it dairy, salmon, vegetables, eggs, or something else. Copious other foods have held places on do-not-eat lists created by the CDC, including rare steak, runny eggs, and raw cookie dough. And yes, for reasons linked to illness, including salmonella poisoning, a real issue, these foods come with warnings. Still, how many people use their judgment and order a medium-rare steak or a sunny-side-up egg at brunch? And are eggs and steaks getting walloped? No. When we interviewed McAfee earlier this year, he told us that RAW Farm tests every vat of their milk for E. coli, Listeria, Salmonella, Campylobacter, and other bacteria and contamination.

Drinking with Eyes Wide Open

RAW Farm’s recent challenge is a cautionary tale to all of us consumers to always look between the lines. If a fully transparent, family-owned farm creates a pure product, why is it targeted? What are the motives behind this recall? 

Perhaps the big corporate food industry dislikes people genuinely wanting to buck the profit-focused processed food world. Maybe it’s a threat to their bottom line when people want to consume real foods from farmers and producers who put health, humans, and the planet first.

Stanziani was cautious in her Instagram statements not to explicitly say too much, but the underlying message was clear: the big corporate food world does not have our backs. "There are still a whole lot of threats all around," she said.

Still, she stressed that the entire RAW Farm team is hustling to get their products back, even in the face of all the adversity.

"When you are a pioneer, every hurdle can be overcome,” she said.

The Story of Atrazine Is a Cautionary Tale

Atrazine has been on our radar for years. This lab-made herbicide is one of the most widely used in the United States. Many people have pushed against it over the last several decades—a good thing, given how studies have shown that atrazine poses numerous threats to our health. When a substance holds even a remote chance of a risk to our well-being, we feel it's critical to flag it. Especially one of which more than 70 million pounds are applied to American crops yearly. 

But there's even more to atrazine's story: proof of how far behemoth pesticide manufacturers will go to gaslight the public and the scientists looking out for our best interest.

Atrazine: an Herbicide Takes Flight

Swiss scientists introduced atrazine into the marketplace in the late 1950s. Created in a laboratory via a series of chemical reactions between cyanuric chloride, isopropylamine, and others, atrazine quickly gained the love of farmers, industrial planners, and people in the lawn care industry. They all began using the chemical to kill broadleaf weeds and small grasses that tend to interfere with crops, domestic gardens, city mediums, and green spaces. (On a biochemical level, the atrazine inhibits the targeted plants' photosynthesis capabilities.) Atrazine also has the power to kill bacteria in swimming pools, which is why it was used as a main ingredient in chlorinating swimming pools.

The Switzerland-based pesticide company Syngenta is the leading manufacturer of atrazine and, of course, a massive promoter of its alleged pro-agricultural properties. Like many lab-made chemicals, manufacturers and scientists initially deemed atrazine "safe." It has no scent or color, and scientists back then didn't detect that it caused any harm to people or animals. (We must wonder, though: Did they even study its potential for harm back then?) Of course, Syngenta marketed the heck out of it to farmers seeking to grow their crop yields and yearly capital gain.  

But as its use widened worldwide, mainly to increase the yields of corn, sugarcane, and sorghum, so did its presence in tap water, it leached into waterways, ponds, and other natural areas. As concentrations in water bodies grew, so did concerns—and fiery debates.

Heads Start Turning

Scientists, environmentalists, and activists began taking note of atrazine's consistent presence as it was washing into local ponds and water supplies. The chemical quickly became among the most common contaminants in drinking water sources, particularly in the US and various European countries.

The widespread presence of atrazine led to concern and curiosity, which thankfully resulted in testing, although this took more than a decade after atrazine's emergence. Findings about atrazine's potential harm to animal health began to catch people's attention. Researchers at the University of Sassari in Italy found atrazine to be potentially toxic to the nervous system. Another study found atrazine to disrupt normal immune system function in frogs. Meanwhile, other researchers deemed atrazine an "endocrine disruptor that demasculinizes and feminizes the gonads of male vertebrates."

The growing research findings caused people to take note and speak out. In 1994, the Environmental Protection Agency began expressing concerns about atrazine's effects and thus announced there would be scientific reviews of the chemical. Around the same time, the European Union dug deep and found its contaminated waterways to be a serious threat to the lives of humans, and thus officially banned the use of atrazine in 2003. The United States continued to take notice and implement exposure limits for the chemical, but atrazine remained both legal and in use.

An Iconoclast Proves the Harm

The proof that atrazine is downright bad for health is upsetting enough. But there's one story that adds to the impact: that of biologist Tyronne Hayes. 

As more studies on atrazine’s potential harm were revealed, Syngenta, the leading manufacturer of atrazine, began fielding pressure to look closer at its product. To appear to be doing its due diligence, Syngenta hired Hayes to research the chemical and its impact on animal and human health. Hayes rolled up his sleeves and got to work, and he soon discovered something disturbing: atrazine appeared to be interfering with the sexual development of frogs. He researched this again. And again. His lines of evidence continued to show that atrazine disrupts the reproductive development of the frogs—and that it poses potential great risk to people. He brought this to Syngenta's and others in the field's attention—but Syngenta refused to acknowledge Hayes’s finding. In November of 2000, Hayes and Syngenta went their separate ways. 

Here’s where it gets really weird. Later reports revealed that the behemoth company went to great lengths to harass Hayes, discredit his science, and tarnish his reputation as a lauded researcher. In a 2014 investigative article for The New Yorker, journalist Rachel Aviv outlines many of the attempts made by Syngenta, including how it claimed Hayes's studies could not be replicated, his work lacked statistical details, and his works weren't a clear relationship between the concentration of atrazine and the effect on the frog." Hayes also went on record to say that Syngenta followed him. A feature story in Mother Jones stated that the company paid for Google ads to divert any search results of Dr. Tyrone Hayes to "AgSense, an agribusiness coalition that leads its critique of Hayes by quoting his 'propriety and professionalism' outburst."

Through this wild, weird, and rather scary feud, Hayes stood by his research on the harms of atrazine, and many other scientists continue to today.

Atrazine Today

There is no denying that atrazine is scary and harmful. More than 40 countries see this and have officially banned its use. So why is it still allowed in the US? Regulators and those on the side of Syngenta argue that companies are allowed to only use the chemical under specific concentrations, which they posit are "safe." However, these concentrations still lead to runoff in the waterways. Plus, growing research continues to show that it's not only harmful to animals but to humans. Vanderbilt University Medical Center linked atrazine to a birth defect called gastroschisis. (In fact, a group of women in Kent, England, who all had children born with the same birth defect, believed atrazine to be the culprit.)

Thankfully, copious people are fighting back. In 2012, Syngenta settled for $105 million a lawsuit filed by more than 1,000 water providers in the Midwest who argued about the cost of removing atrazine from drinking water. Advocates in Hawaii have pushed to get the herbicide banned at the state level and have made promising strides. Companies continue to perfect filtering capabilities, including reverse osmosis and activated carbon, that rid the chemical from drinking water.

But still, atrazine is everywhere— in public water reserves, ponds, lakes, and more. It's critical to get informed on your city's levels. Contact your local municipal office to request a water report, stay educated, and take measures to filter your water and protect your health.

PFAS Are Everywhere and a Threat to Our Wellbeing. Here’s What to Know and Do

You may have heard of PFAS—a group of human-made chemicals found in countless products, from cookware to furniture. You also may have heard that PFAS can be bad for our health. Indeed, very bad for our health. But whether you've listened to this, the reasons why these substances get a well-deserved negative reputation are murky. That's because there are so many of them, and their uses are as vast as their reach. 

What Are PFAS?

Perfluoroalkyl and polyfluoroalkyl substances, widely known as PFAS, are human-made fluorinated compounds. Manufacturers began incorporating PFAS in the 1940s after discovering the chemistry that created them in the 1930s. By the 1950s, their use had become ubiquitous.

Two main processes create PFAS: electrochemical fluorination, called ECF, and fluorotelomerization, which are chemical processes that produce side-chain fluorinated polymers, perfluoroalkyl acids, and polyfluoroalkyl surfactants. Scientists state that "more than 600 intermediate processes have also been used" further to make certain PFAS and the associated final products, as indicated by the Interstate Technology and Regulatory Council.

The group of PFAS is enormous and includes thousands—more than 4,700—of chemicals, including Perfluorooctanoic acid (PFOA) and perfluorooctane sulfonate (PFOS), commonly found in drinking water. 

What Is the Purpose of PFAS?

When manufacturers discovered PFAS midcentury, they quickly began incorporating them into products. Why? PFAS can bolster materials, elongating their shelf-life, durability, and resistance to grease, oils, fire, and other substances. They have been used to make nonstick cookware, water- and stain-repellent materials, clothing, cosmetics, firefighting foams, furniture, and more.

One of the most significant and well-known uses of PFAS has been in nonstick cookware. American chemist Roy J. Plunkett discovered the chemistry of PFAS by accident when he worked at DuPont Company's Jackson Laboratory in the late 1930s. Plunket was working on aiming to create new refrigerants for Duponte. According to the American Physical Society, in April of 1938, Plunkett and his research assistant, Jack Rebok, discovered a new substance in the tetrafluoroethylene cylinders they'd been using. The gas substance had polymerized—something they had not predicted—into something called polytetrafluoroethylene. "The PTFE proved to have some remarkable properties," APS states. "It was corrosion- and high-heat-resistant, for instance, and had very low surface friction."

Plunkett and other chemists at the Duponte company ultimately saw the potential for these chemicals. Its first use was in the Manhattan Project, a nuclear research program undertaken during World War II, where it was added as a coating on valves and seals to prevent corrosion. Eventually, the company and scientists branded it as Teflon, which then French engineer Marc Gregoire used to make nonstick cookware in 1954. Since then, Teflon and PFAS have been created, multiplied, and used in countless ways.

A few years later, Scotchguard was born when PFOS spilled on a tennis shoe—another accident—and left its coating repellant to dirt, oil, and water.

PFAS: the Health Concerns

So PFAS are everywhere, but what you may be wondering: What is their threat? The truth is that scientists have found these chemicals to be some of the most concerning modern substances for human, animal, and environmental health. Deemed "forever chemicals," these chemicals "build up in our bodies and never break down in the environment," reports the Environmental Working Group. Studies have linked various PFAS to cancer, weakened immunity, thyroid issues, developmental defects, and other health issues.

This is all ironic, given that Roy. J Plunkett was awarded the John Scott Award, which honors people who have contributed to the "comfort, welfare, and happiness of humankind." Yes, these substances may have made it easier for fried eggs to slide off pans and onto toast, but Teflon and PFAS have wreaked havoc on our systems and health. The Centers for Disease Control and Prevention reports that every American tested has been found to have PFAS chemicals in their blood.

Drinking water is one of the most common sources of exposure to PFAS chemicals. They could contaminate the drinking water of as many as 110 million Americans nationwide. The reason is that these forever chemicals easily leak out of products, migrate into the soil, water, and air, and never break down. The Agency for Toxic Substances and Disease Registry says that because of PFAS's widespread use and persistence in the environment, they are "found in the blood of people and animals all over the world and are present at low levels in various food products and the environment. Some PFAS can build up in people and animals with repeated exposure over time."

A 2022 study identified 57,000 sites contaminated by these chemicals in the United States. Current estimates from the Environmental Working Group show that about 200 million people may be drinking water contaminated with PFAS. The EPA shows that about 60 million people get their water from a system containing PFOA or PFOS, two of the most well-studied PFAS, at maximum levels above the new proposed limits. 

How to Reduce and Avoid PFAS

We've talked about PFAS before, notably in our e-book The Ultimate Guide to a Nontoxic Home, and we will never stop—at least, not until they're eradicated from our homes and lives. Now, this is a tall order, given how PFAS are everywhere. They are small, scary, and lasting. But we can take active measures to reduce them from our lives.

Firstly, some municipal efforts, such as those of Yorba Linda, California, give us hope. In February 2020, the Orange County city took its groundwater wells offline due to new California regulations of PFAS. When officials found PFAS, they partnered with the Orange County Water District to construct a new Ion Exchange treatment plant to remove them.

Now, in our immediate personal lives, here are some steps to take to reduce PFAS exposure:

• Divest from using brands like Scotchgard, Stainmaster, Teflon, and other companies that tout resistance to oil, water, grease, and sticking.

• Steer clear of furniture, carpets, and upholstery with added stain-repellent substances.

• Invest in glass food containers. Many plastic wraps and containers are coated in anti-stick and anti-grease PFAS with zero warning.

• Invest in a water filter that can reduce PFAS chemicals from your tap water. The EWG has an excellent water filter guide that offers tips, products, and steps to remove PFAS from your tap H2O.

• Cook as much as you can at home. Whether eating in our carrying out, restaurants often cook on nonstick pans. Those chemicals can leak into your food.

• Be discerning when purchasing makeup. Only buy from beauty brands that use clean ingredients you can pronounce.

• Purchase our The Ultimate Guide to a Nontoxic Home for more ideas on removing PFAS from your life. If you already have it, gift it to a friend. 

4 New Culinary Titles that Expand What a Cookbook Can Do

Unlike novels or memoirs, cookbooks usually offer little literary mystery. When you pick one up, you know you're in for recipes and instructions, generally well worth it from a sage cook. But on occasion, a cookbook comes along that surprises. Within its pages are deep stories from in and out of the kitchen, history lessons that expand generations and cultures, and admissions of hope found in the symphony of chopping vegetables and peeling fruits. These are the cookbooks we devour at PrimaFoodie. Thankfully, this fall, there's a bounty of these gems just out or on the horizon. These are the new culinary titles that are exciting and inspiring us the most right now. 

My Healthy Dish

By My Nguyen

My Nguyen has millions of followers for a good reason: Her accessible, nourishing take on cooking is based on her honest journey of needing to better care of herself so she could take better care of her two toddlers. So, she chose to get rid of the calorie counting and lean into her intuition, and she takes us along on the journey in her new book My Healthy Dish. Nguyen shares her approachable, intuitive, playful take on home cooking, offering recipes for protein-packed breakfasts and snacks and easy weeknight meals, much of which are inspired by her Southeast Asian heritage. What we love most, though, is how she's helped her kids reach for the veggies. "Once picky eaters who longed for McDonald's, my girls now prefer my cooking to what we get at restaurants," writes Nguyen. "I'm making sure that they get plenty of time to play in the kitchen, too, starting them off on a path to lifelong good health a lot sooner than I did!”

The Bean Book 

By Steve Sando

We've been fans of Steve Sando and his heirloom bean company, Rancho Gordo, for a long time (did you catch his conversation with Nichole on the podcast?), so we jumped when we learned he was coming out with a cookbook. The Bean Book showcases what Sando knows best: growing, sourcing, and cooking with beans—but not just beans; the best heirloom beans. This book is fun, just like Sando. It offers over 100 recipes that incorporate beans in conventional and unexpected ways. (One of our favorites is the Clay-Baked Pacific Cod Gratin with Onions and White Beans.) The best part is that Sando offers a history lesson about each bean variety he cooks, making this book rich in ideas and lessons. 

What Goes with What

By Julia Turshen

We consistently turn to Julia Turshen for her kitchen wisdom by picking up one of her cookbooks (Small Victories is a PrimaFoodie favorite), reading her beloved cooking newsletter, or taking one of her online cooking classes. Her way of making cooking feel creative, adventurous, and empowering is unparalleled. And her dishes are always so satisfying. Her new book, just out this month, Turshen, focuses on the foundations of a meal, offering us readers with charts and recipes to help us build a dish while allowing room for personal iterations. She also weaves in personal essays, making this book both a literary gift and a culinary guide.

Food Is Love

By Palek Patel

Roasted Butternut Squash with Makani Sauce. Roasted Vindaloo Mushroom Wraps. Braised Vegetable Dal. These are just a few of the warming, nourishing dishes chef Palak Patel includes in her new book, Food Is Love. Seeing food as the ultimate act of love, Patel includes stories and recipes from her upbringing in West India and global travels that put love and care as the star ingredients. As she writes, she wants readers to view this book as an "opportunity to create memories with food and be more intentional, present, and open while cooking." She also includes deep dives into spices (a topic we love).

PrimaFoodie Ingredient Spotlight: Diacetyl

Ingredients in our food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredient Spotlights, we investigate common food additives to discover their origin, use, and purpose— because even if something is edible, it doesn't mean it's healthy or necessary.

What is Diacetyl?

Diacetyl is a chemical compound with a buttery flavor and odor. It is both an organic chemical naturally found in certain fruits, vegetables, and dairy products and a synthetically manufactured flavoring agent used to give foods a butteriness. Diacetyl is also a natural byproduct of fermentation, which is why it is present in some beer and wine. For years, it was a common additive in microwave popcorn, lending that distinctively rich, buttery flavor that many people associate with movie nights.

What’s the Purpose of Diacetyl?

In the food industry, diacetyl’s primary purpose is to replicate the flavor of butter. The compound has been used in a wide range of products beyond microwave popcorn, including caramel, baked goods, and dairy items. It’s also used as a flavoring in certain beverages, giving them a slightly creamy, buttery finish. 

In processed foods, diacetyl not only enhances flavor but sometimes also acts as a preservative, making it a valuable tool for manufacturers looking to extend the shelf life of their products. This chemical is particularly prevalent in “buttery” food products because it makes foods creamier and more indulgent. 

Where is Diacetyl Found?

Diacetyl isn’t just limited to popcorn and dairy products. It occurs naturally in small amounts in various foods, but is more commonly used as an artificial additive in processed items, such as:

• Microwave popcorn

• Crackers, potato chips, and corn chips

• Baked goods and pastries

• Flavored gelatin and puddings

• Caramel, chocolate, and other candy

• Ice cream

• Certain types of beer and wine

• Sour cream and butter

• E-cigarettes (as part of dessert-like vapor flavors)

Diacetyl is naturally found in:

• Cocoa

• Honey

• Beer, wine, and other alcoholic drinks

• Milk, cheese, butter, and yogurt

Interestingly, food labels don’t always list diacetyl explicitly. It can sometimes be hidden under terms like “natural and artificial flavorings” or “DATEM,” making it difficult for consumers to avoid it altogether.

Is Diacetyl Bad?

Despite its seemingly innocuous nature, diacetyl has been the subject of health concerns. 

In 2000, a serious health crisis within the microwave popcorn industry came to light. Factory workers exposed to diacetyl developed a debilitating lung condition known as "popcorn lung,” where the workers fell ill after breathing in diacetyl. The American Lung Association states that “while this flavoring may be tasty, it was linked to deaths and hundreds of cases of bronchiolitis obliterans, a serious and irreversible lung disease.”

Major popcorn manufacturers have since removed diacetyl from their products, but the risk is still out there, notably today in e-cigarettes, in which some manufacturers incorporate diacetyl as a vape flavoring.

The PrimaFoodie Take

At PrimaFoodie, we advocate for a mindful approach to food choices, especially when it comes to ingredients like diacetyl, which can carry risks. While diacetyl may no longer be a staple in microwave popcorn, its presence in other products means that it’s still worth paying attention to. Instead of relying on processed, pre-packaged foods, we suggest opting for whole, natural ingredients whenever possible.

Popcorn, for example, can be easily made on the stovetop with organic kernels and fresh, high-quality butter from your local farmer’s market or health food store. Not only does this eliminate the need for potentially harmful additives, but it also reduces waste from plastic and other unsustainable packaging.

In a world where quick, convenient foods often come with health compromises, we believe in empowering consumers to make informed choices. Knowing what’s in your food—and understanding the potential risks—can make a world of difference in maintaining a healthy, sustainable lifestyle.

So, our take? We at PrimaFoodie avoid diacetyl.

Small Snacks, Big Problems: The Issue with American Snacking Today

Lately, we have snacks on our minds here at PrimaFoodie. One reason is that school is here, so we're thinking of nutrient-packed ways to keep the kiddos satiated and healthy throughout the day. (Stay tuned for our PrimaFoodie-approved Snack Guide, which is coming soon!) Another reason is one that haunts us: Snacking in the US has become an issue that is hurting our health. 

One of the significant issues with snacking today is how it has slowly replaced quality, nutritious meals for many Americans. In late 2023, the nonprofit PLOS Global Health published a study stating that American adults averaged 400 to 500-worth of calories in snacks per day. That is a meal's worth of calories consumed just in snacks alone—and so many of these snacks are eaten on-the-go, in the car, or at a desk or in front of the TV.

What's most alarming about this fact is the nutritional value of what people are snacking on. A snack is generally considered to be a food eaten between main meals. Research shows that snacking can positively impact a person's metabolic health—that is, if the snacks are healthy and unprocessed, like an apple. But these days, most Americans are choosing snacks that are anything but healthy. In fact, they’re potentially harmful. As the PLOS study and other research shows, the chewy, salty, crunchy snacks Americans are grabbing are ultra-processed and nutritionally lacking. Market research generally shows the most common snacks to be cookies, chips, ice cream, candy, cheese and yogurt, nuts, and chocolate. Not all of these foods are bad when they’re made of whole ingredients. However, this fact changes when they contain conventional additives, such as food coloring, sugars, seed oils, and other highly processed additives. 

Unhealthy snacking can have grave impacts. The CDC states that more than 100 million and nearly 15 million child have obesity. There's concern that these numbers will continue to rise, with a giant culprit being unhealthy snacking. Studies show there are various reasons behind snacking, from hunger to boredom to emotional reasons, and unhealthy snacking can often be habitual for adults and kids. What's additionally concerning is how food companies market unhealthy snacks to kids, thus influencing their eating decisions. "The food and beverage industry spends almost $14 billion per year on advertising in the US, more than 80 percent of which promotes fast food, sugary drinks, candy, and other unhealthy snacks," writes researchers at harvard.

In truth, this all just scratches the surface of just how large of an issue unhealthy snacking is in America and how targeted we are as consumers by giant corporations—which is why it’s on our minds. There’s a giant need for a shift towards healthier snack options. We'll continue to offer you more research and our PrimaFoodie-approved whole-food snacks, but as we always say, the best way to stay healthy is to stay informed: Read labels, consider a company's motivation, reach for whole foods, and cook nutritious meals at home when possible.

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5 Foods that Surprisingly Have Artificial Dyes

Too many foods on market shelves and in our grocery delivery baskets are filled with artificial food dyes—and we don't even realize it. Take Red 40, the most used food coloring: The Department of Agriculture estimates more than 36,000 foods sold in the U.S. contain this dye. This is disturbing, not only because research links this and other food colorings to serious health implications (particularly in children), but also because there is no law requiring companies to disclose how much food dye they add to a product. So, our children are munching on snacks with sickening amounts of harmful chemicals.

This issue is on our minds. We believe it's on yours, too. When we dived deep into the impact of food dyes with Dr. Tanya Dempsey in 2022, our story exploded in popularity and remains one of our most popular. Over the last decades, immense movements on the individual, state, and federal levels have been attempting to thwart the use of food dyes. In early 2024, California introduced Bill 2316, which would protect children from six artificial dyes by banning them from foods served in public schools during school hours. This state has been bullish on the anti-dye front, as a 2021 report found synthetic food dyes potentially contribute to hyperactivity and other neurobehavioral problems in some children "and that children vary in their sensitivity to synthetic food dyes." Thankfully, other states are doing their parts, as well.

The advocacy for ridding food dyes from foods is out there, which is heartening. Still, these chemicals are permeating the food aisles often in ways that go by the most discerning eyes. As we've continued to dig into this topic, we've been utterly shocked by how food dyes are in the most unsuspecting foods. It's evident that Twin Pops have a rainbow of dyes, but a salmon salad? Must a salmon salad have Red. No. 40 and 3 and Yellow No. 5 and 6? We say no.

We also say no to all these other foods, which often contain cryptic food colorings we would never have suspected. So the next time you pick up one of the below, read the ingredients label closely (as we always suggest).

Consider this another cautionary list to keep you on your food-additive-aware toes.

5 Unexpected Foods That Contain Artificial Food Coloring

• Trail Mix

• Applesauce

• Packaged salmon products

• Salad Dressing

• Condiments and sauces

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PrimaFoodie Ingredient Spotlight: Aspartame

Ingredients in our food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredient Spotlights, we investigate common food additives to discover their origin, use, and purpose— because even if something is edible, it doesn't mean it's healthy or necessary.

What Is Aspartame?

Of all food sweeteners, aspartame has been one of the most widely used for decades. It's a low-calorie—technically near-zero-calorie—artificial sweetener created by combining the amino acids aspartic acid and phenylalanine with methanol. The result is a sweetener nearly 200 times sweeter than cane sugar.

American chemist James M. Schlatter created aspartame in the mid-1960s to replace sucralose, a then-common table sugar replacement. Food manufacturers started incorporating aspartame in their products in the mid-1970s when the sweetener received FDA approval. Equal® became the most common aspartame tabletop sweetener brand, launched in the early 1980s.

What's the Purpose of Aspartame?

Aspartame is found in foods, candies, beverages, supplements, medicines, and tabletop sweetener packets. Its original purpose was to offer a low- to no-calorie replacement for sugar and a substance that some experts in the medical and scientific fields believed could provide a better sweetener option to people with certain conditions. "Being 180–200 times sweeter than sucrose, its intake was expected to reduce obesity rates in developing countries and help those struggling with diabetes," as a study published in the journal Nutrients states.

Aspartame is incorporated into thousands of edible products. The most common include:
diet sodas

• juices labeled "low calorie"

• sports drinks and flavored waters

• chewing gum

• medicines, most commonly those made for children

• vitamins and supplements, including electrolyte powders

• sugar-free desserts and snacks

• condiments

• sauces

• syrups

• mixed with other artificial sweeteners

Aspartame is also present in toothpaste, mouthwash, and other personal care products.

Is Aspartame Bad?

The research on aspartame and human health is wide-reaching and contradictory. In July 2023, the International Agency for Research on Cancer (IARC), World Health Organization, and Food and Agriculture Organization released information citing that aspartame could have a potential carcinogenic impact on humans. The IARC review was prompted by previous research that reignited concern about the possible health effects of aspartame. One of those studies was the NutriNet-Santé cohort study that involved 100,000 people in France. It found that people who consumed higher amounts of aspartame were slightly more likely to develop breast cancer and overall cancer compared with people who did not consume the sweetener.

In other instances, consumers over the last three decades have complained that aspartame has caused memory loss, headaches, dizziness, weight gain, and even epileptic seizures. In 2017, researchers linked artificial sweeteners to obesity, stating “data in both animal models and humans suggest that the effects of artificial sweeteners may contribute to metabolic syndrome and the obesity epidemic.”

On the other hand, some studies have shown aspartame to be harmless and the FDA says that its scientists "do not have safety concerns when aspartame is used under the approved conditions." 

Our PrimaFoodie Take on Aspartame

When it comes to aspartame and any chemical ingredient, we consider the following: Where does this ingredient come from? Was it plucked from nature, or was it made in a lab? Is it necessary? What is the research behind it? And why do manufacturers use it? 

Aspartame has no nutritional value; its job is only to make us eat more processed foods. It is unnaturally sweet, artificial, and linked to too many potential health issues. It's a product made up in a lab by a chemist to mimic a natural taste and make foods addictive.

Aspartame is one of a handful of manufactured ingredients that loudly illustrate how our food system has shifted away from human health and toward profit. This artificial sweetener concerns us, as does the research linking it to even the possibility of it being carcinogenic. 

For these reasons, all of us at PrimaFoodie steer clear of aspartame. 

The PrimaFoodie Guide to the Best Clean Sunscreens

For the past several years, the team at PrimaFoodie has been vetting clean sunscreens to deliver you the best options for optimal protection. By "clean," we mean the solution contains minerals to block UVA and UVB rays and includes zero artificial fragrance, parabens, emulsifiers, or additional ingredients linked to health concerns. 

We vet these yearly for several reasons: solutions change, which means efficacy and purity may also change, and researchers consistently reveal new data on ingredient safety. This year proved to be a big one in terms of news. The Environmental Working Group showed that approximately 75 percent of the 1,700 sun protection products its team evaluated “did not provide adequate sun protection” and contained "ingredients that could pose health risks."

Sunscreen and 'sunblock, ' terms used interchangeably, generally work one of two ways: Blocking the sun's rays with minerals, such as zinc oxide, or filtering and absorbing the rays with chemicals. Research has linked some of the most common chemical sunscreen ingredients, including oxybenzone and octinoxate, to pose health risks to marine and surrounding environmental life, thus presenting the possibility that these chemicals could impact human health. What's alarming about these two ingredients, along with other common sunscreen ingredients, octocrylene, homosalate, and avobenzone, is that they are absorbed through human skin and, subsequently, other organs.

In a news alert about its findings, the EWG stated the need for consumers to consider their sun protection wisely. "And some ingredients commonly found in sunscreens have been linked to both human and environmental concerns. But they're still widely used in hundreds of products, even though they have not been tested adequately for safety," said Emily Spilman, an EWG program manager for Healthy Living Science, in the news release. "It's outrageous that shoppers may be slathering these potentially harmful chemicals on their skin every day without the reassurance of those safety tests," 

The EWG has warned the public about sunscreen ingredients since it launched its first Guide to Sunscreens in 2007 and has been urging the FDA to review chemical sunscreen ingredients ever since. 

This year, we found that most of our favorites from our 2023 PrimaFoodie Sunscreen Guide still met our strict standards—and we added a few new ones to the mix. Here, you'll find mineral solutions that we believe to be clean and efficacious. But we urge you to always do your due diligence when choosing a sunscreen (or any personal care product): check your labels, know your ingredients, and listen to your gut. 

PrimaFoodie-Approved Clean Sunscreens for 2024

ALL GOOD: SPF 50+ SUNSCREEN BUTTER

All Good is committed to creating products that are  good for our skin and for the environment. This butter is thick, hydrating, fragrance-free, and excellent for the face and body. The compact tin makes it easy to toss into your backpack or purse. The company claims it is "very water resistant,"  but we still suggest ample applications if you're swimming.

KARI GRAN ESSENTIAL SPF 30 

As equally hydrating and protective as it gets, this super hydrating oil serum-type sunscreen feels like a supple serum. A raspberry seed and plum oils base gives the skin a hydrating quench with zero residue.

SOLARA SUNSCARE GO! DAILY DEFENSE MINERAL FACE SUNSCREEN

This lightweight SPF 30 recently came onto our radars. EWG-certified, it is blendable and silky. Founded by a mother who started vetting her personal care products after battling Lyme Disease and also seeing her children react to various sunscreen, the company promotes clean, minimal-ingredients responsible skincare

BADGER ACTIVE MINERAL SUNSCREEN CREAM

A simple, clean, universal SPF 30 cream made by a small, family-run New England company. Containing only five ingredients, one of which being super nourishing sea buckthorn oil, this is a great option for long days outside. It's a bit sticky and needs extra elbow grease to rub in. 

RAW ELEMENTS SUNSCREEN SPF 30+ FACE & BODY

This super thick mineral sunscreen paste goes a long way when you're outside for hours. Considering its thick consistency, it rubs in surprisingly well and leaves only a slight light white cast. This is a great pick for hiking and all-day summer outdoor exploring.

URSA MAJOR FORCE FIELD DAILY DEFENSE LOTION 

Ursa Major continues to be a pioneer in clean, effective skincare. Their unscented, lightweight moisturizer is great for the face, neck, chest, and arms. It absorbs almost immediately without leaving any residue. The aloe vera, jojoba, and shea butter are super moisturizing. 

VIVE SANA DAILY PROTEZIONE SPF 30

This is an easily spreadable, hydrating, tinted sunscreen for the face, neck, and décolletage we've loved for years. Vive Sana's products are mostly made of organic ingredients and are free of chemicals and artificial additives. The Daily Protezione SPF 30 offers the physical protection of zinc oxide with no stickiness or pastiness. 

KINFIELD DAILY DEW SPF 35 

We've long loved Kinfield's products, and this all-day SPF is a winner. It has a silkier texture, which results in a dewy, glowy finish. We love how the aloe and sea kelp add a dose of hydration and antioxidants. 

KIDS

ALL GOOD: SPF 30 KIDS SUNSCREEN LOTION

This fragrance-free lotion is rather light, which makes applying it to little ones' skin quick and easy. We found that a little goes a long way, and it leaves minimal to no residue. It also claims to be water—and sweat-resistant for up to eighty minutes.

BABO: CLEAR ZINC SUNSCREEN SPF 30

Babo is a thick, mineral all-over sunscreen lotion for babies, children, and adults. It's EWG-certified, free of any concerning chemicals, fragrances, or nanoparticles, and deemed hypoallergenic. We especially like how it doesn't run in the eyes. It's supposed to be waterproof for up to eighty minutes, making it great for long days on the beach.

TINTED

IRIS & ROMEO BEST SKIN DAYS

This serum-moisturizer-SPF, which doubles as a light daily foundation with SPF 25 protection, is buttery, silky, and moisturizing. It goes on smoothly and quickly settles into the complexion. We love that it also protects from blue light and contains hydrating rose and moringa oils.

ILIA C Beyond Triple Serum SPF 40

Touted for its "encapsulation technology," this foundation-like sunscreen delivers phytonutrients and vitamin C. It's a clean, light, dewy face product that covers many skin tones daily.

SUNTEGRITY 5-IN-1 TINTED SUNSCREEN MOISTURIZER

This light, tinted SPF 30 comes in four shades. It's sheer, goes on smoothly, and blends in rather quickly, but it does require reapplications throughout the day. We wish the company offered a wider range of shades to include dark complexions.

SAINT JANE LUXURY SUN RITUAL PORE SMOOTHING SPF 30

This natural mineral sunscreen has been a PrimaFoodie favorite for the second year in a row. Rich in botanical antioxidants, including green tea, and hydrating ingredients, it doubles as a protective face moisturizer. We love how sheer it is, with the perfect amount of tint that results in no white cast from the zinc oxide, only a dewy finish. It is quite thin, so reapplication throughout the day is necessary.

SAIE SUNVISOR

We keep returning to Saie products, some of today's most hydrating and gorgeously textured clean makeup items. The 'Sunvisor' is super light and hydrating, with a tinted blend of aloe, hyaluronic acid, vitamin E, and zinc oxide, offering great light coverage all day. It sinks it and leaves no white cast. 

TRUE BOTANICALS SKIN BARRIER SUN SHIELD SPF 30

Part sun filter, part tinted moisturizer, this mineral-based lightweight face lotion sinks in quickly. Given its thin texture, we find it best used as a daily moisturizer, but it doesn't fit the bill for a day at the beach. 

Just Released: The Most Impactful Guide to Living Healthier

The Environmental Working Group has released its 2024 Shopper's Guide to Pesticides in Produce, and we're reading it with appreciative eyes. This guide, which the EWG has been releasing annually since 2004, includes the 'Dirty Dozen' list, which identifies the 12 fresh fruits and vegetables with the most pesticides, and the 'Clean Fifteen' list, which outlines the top 15 pieces of fresh produce with the lowest pesticide residues. Researchers tested 47,510 samples from 46 different fruits and vegetables.

These two straightforward lists provide barometers for understanding what fruits and veggies have the lowest and highest levels of unhealthy pesticide residue. If your budget allows, always aim to buy organic versions of the items on the Dirty Dozen, such as strawberries and spinach, as the non-organic options on this list are always heavily laden with pesticides.

The issue of pesticide residue is serious. This year, researchers at the EWG determined that 75 percent of all the conventional (non-organic) fresh produce they sampled had residues of potentially harmful, toxic pesticides. This year's alarming news includes the "skyrocketed" amount of pesticide residue on pears, the widespread residue found on peaches, and traces of acephate or methamidophos, two insecticides linked to developing nervous system harm, on green beans.

Below, we've outlined the 'Clean Fifteen' and 'Dirty Dozen' lists. To stay healthy and informed, choose organic options whenever possible, shop locally at your farmers' markets, support small, responsible farmers, and know your ingredients. A better food supply system starts with each of us.

EWG 2024 'Dirty Dozen'
1. Strawberries
2. Spinach
3. Kale, collard, and mustard greens
4. Grapes
5. Peaches
6. Pears
7. Nectarines
8. Apples
9. Bell and hot peppers
10. Cherries
11. Blueberries
12. Green beans

EWG 2024 'Clean Fifteen'
1. Avocados
2. Sweet corn
3. Pineapple
4. Onions
5. Papaya
6. Sweet peas
7. Asparagus
8. Honeydew melon
9. Kiwi
10. Cabbage
11. Watermelon
12. Mushrooms
13. Mangoes
14. Sweet Potatoes
15. Carrots

Head over to the EWG for the downloadable versions of these lists.

Ingredient Spotlight: Cellulose

Additives in food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredients Spotlight, we investigate common food additives to discover their origin, use, and purpose. Because just because something is edible doesn't mean it's healthy—or necessary.

What Is Cellulose?

Every one of us has consumed cellulose. This ubiquitous fiber is both naturally found in plants and an additive in countless foods, from ice cream to bread to veggie burgers. But what exactly is cellulose? Let's dig in.  

Cellulose is a naturally occurring organic insoluble fiber in nearly all plant matter, from cotton and wood to vegetables and fruits. It's a carbon, oxygen, and carbon molecule in plant cells that lends plants structure and support. Cellulose is also extracted from plant sources, processed, bottled, and used as a supplement and food additive. For this article, we'll look solely at cellulose as a food additive.

What's the Purpose of Cellulose?

Cellulose provides food with added bulk, thickness, and texture. Food manufacturers add cellulose to stretch a product's quantity and lend it additional fiber. Because cellulose is relatively tasteless and contains zero calories, it has little impact on a food's flavor or nutritional value. When mixed with water, cellulose forms a gel-like consistency and can, therefore, emulsify certain foods, giving them a satisfying, blended consistency. This is why it's commonly added to ice cream, condiments, sauces, soups, and more. Cheesemakers often add cellulose to their recipes to prevent caking.

Cellulose generally comes in three forms: cellulose gel, cellulose gum, and cellulose powder. The most popular form of cellulose added to processed foods usu­ally comes from wood pulp and cotton lint.

The Various Names of Cellulose

Look at an ingredients list, and you may see 'cellulose' labeled just like that. But chances are, it will lurk behind one of its other names: microcrystalline cellulose (also called MCC) or carboxymethylcellulose.

Where Is Cellulose Found?

Due to this thickening, emulsifying, stretching, and fiber-adding qualities, it's added to countless foods. You can find cellulose in:

Cheeses
Cottage cheese
Yogurt
Ice Cream
Bread and other baked goods
Snacks
Condiments
Soft drinks
Juice
Canned goods
Jared sauce
Gravies

Is Cellulose Harmful?

Researchers have studied additive dietary cellulose and its potential impact on the microbiome and overall gut health. Still, there needs to be more evidence of research on the impact of how food additive cellulose impacts human health. The FDA deems cellulose powder, gum, and gel as 'generally recognized as safe' (GRAS). 

The PrimaFoodie Take

It may not surprise you that we try to avoid cellulose, as much as possible. The FDA may deem it as ‘GRAS,’ but this always makes us pause. Same goes for the word ‘additive.’ Dietary cellulose is just that, an additive. Plus, it’s primarily wood pulp or cotton, and yet another way for food manufacturers to stretch food to increase their profits. Cellulose fills our stomachs, but does not nourish our bodies. 

Simply put, we’ll take our cheese free of wood pulp. 

Unsure If a Food Is Processed? Here Are 5 Questions to Ask

Our food system makes avoiding processed and ultra-processed foods a challenge. These foods are everywhere, blanketed with beautiful boxes laced with savvy marketing jargon. So many edible things touted as healthy, from “low-fat” snacks to “made-with-natural-ingredients” bars, sound like they are good for us when, in reality, they’re a mix of sugars, modified starches, additives, and other industrialized ingredients. Manufacturers design these foods to be alluring and crave-worthy, tricking us into eating more and more.

The most significant defense against this is to arm ourselves with knowledge. Our ‘PrimaFoodie Processed Food Checklist’ offers five simple questions to ask to help decipher if a food is ultra-processed and potentially quite harmful. 

Consider these questions a helpful playbook in your conscious eating journey. 

#1: Is It Packaged?

This is a low bar but a solid place to start. Any food that comes in a box, tin, wrapped in plastic, or any other covering is likely processed. So let this be your first place to pause—and from there, you can dig into the ingredients. As Nichole says, “The best option is no packaging at all.”

#2: Does It Have More than a Handful of Ingredients?

Turn the package over and let your eyes fall directly on the ingredient label. Are there more than four or five ingredients? If so, this is a red flag. One step further, does the ingredients list read like a chemical experiment with hard-to-pronounce additives? Aim to opt for foods with very few ingredients and ensure you know what each one is. 

For instance, when picking up a granola package, avoid the version with ‘oats, sugar, palmitate, riboflavin, BHT, pyridoxine hydrochloride’ and opt for the version that contains ‘oats, maple syrup, raisins, cinnamon, and sea salt.’

#3: Is It a Shortcut Food?

We’re all busy. But that doesn’t merit the need for foods that claim to be “quick,” “instant,” or “easy.” These are alluring words in our jam-packed worlds, but they might as well say “packed with bad stuff.” Any foods that tout swiftness, like instant lasagna noodles or quick oatmeal, denote additional processing. 

Instead of quick and easy packaged foods, make simple, nourishing meals in your kitchen. Some of our favorite PrimaFoodie recipes take less time to make than watching an episode of The Crown, and they’re packed with vitamins, minerals, and healthy proteins. 

#4: Are There Added Sugars or Fake Sweeteners?

There’s sugar called ‘sugar,’ which negatively impacts our metabolic system. Then there’s sugar disguised as fructose, corn syrup, malt syrup, beet sugar, and other sweeteners. These highly processed forms of sugar often go unnoticed and heavily consumed—and they are terrible for our health. The same goes for artificial sweeteners like saccharin and aspartame. Avoid these and aim for products sweetened with better alternatives, such as pure maple syrup, coconut nectar, dates, and honey. And be discerning if a food even needs sweetening. We’re always shocked how many jarred pasta sauces and breads contain sugar.

Also, be wary of any words that end in “ose,” such as fructose, glucose, dextrose, or maltose. These are more forms of manipulated, highly processed sugar. 

#5: Does It Make Promises?

Walk down the grocery store aisles, and you’ll be bombarded with packages exclaiming all the great things this food or that food will do. 

• There are probiotic sodas that claim to bolster gut health—but they’re filled with sugar and coloring. 

• There are “all-natural” chicken fingers—but they really come from factory-farmed chickens pumped with antibiotics. 

• There are “natural” kids' granola bars—but they’re addled with modified wheat, preservatives, and sweeteners.

We could go on and on. Whenever a food makes a promise or claim, step away. 

These five questions are a powerful start. Once you get in the groove of pausing and inspecting food, you’ll be more inclined to think about how it will impact you and your family’s health. 

For further reading, check out our PrimaFoodie Guides to Buying Eggs and Meat andMeat and PoultryPoultry. 

California Banned this Food Additive—but It's Still Lurking. Here's What to Know

Last fall, we came across two pieces of food news that made us fist pump the air. First, in October, California banned brominated vegetable oil (BVO)—along with red dye no. 3, propylparaben, and potassium bromate from use in foods and beverages. A month later, the Food and Drug Administration proposed to make BVO illegal in food on a national scale. 

These two headlines are a giant necessary step. BVO has always been bad news. And it has a storied past. 

A common food additive made of vegetable oil modified with bromine, BVO has been used since 1958 to stabilize citrus (and other fruit) flavoring oils in sodas, candies, and foods. (The additive lends a cloudy-like look to sodas.) The FDA initially gave it a GRAS status, generally recognized as safe (a modifier that sends chills up our spines). People successfully rallied to revoke this status in 1970 due to the spreading knowledge (and likely intuition of health-conscious people) that BVO may harm our health. So, what did the FDA do? It stated the BVO can be used but only in specific limited doses. (This means nothing because even if a drink company puts a specified limited amount of BVO in a drink, it still adds a toxic chemical to its product. Not to mention, people who consume more than one BVO-containing drink put themselves at risk of the cumulative effects that come from imbibing this chemical over and over.)

So, since 1958, BVO has been swimming in all its “generally recognized as safe” glory and filling the bellies of kids and adults. Meanwhile, more and more research has revealed its ugly impact, stating it causes headaches, skin irritation, and harm to the nervous system. “The risks of BVO have been known for decades,” the EWG reported in 2021. “A 1980s study showed that rats that consumed BVO up to 2 percent of their diet showed significant reproductive harm. An earlier study showed that rats that consumed diets containing brominated corn, cottonseed, olive, or sesame oil showed changes to the heart and liver. And in one instance, a man who consumed eight liters of Ruby Red Squirt daily for several months developed tender nodules on his hands and fingers.”

Some manufacturers have stepped up and (claim to have) removed BVO from their products, including PepsiCo. Still, the EWG states it is present in smaller soda brands and generic brands, such as Great Value products. (We’ll add here that the EU and Japan ban BVO for use in food.) 

All these gross, unnerving facts make the news of California banning it and the FDA proposing to ban it even more critical. But the catch? The California BVO ban won’t go into effect until 2027 as part of the California Food Safety Act. And the FDA news is merely a proposal. Nothing is set in stone, yet. Which means BVO continues to lurk in our food and drinks. It continues to harm our kids and wreak havoc on our nervous systems. So we must keep being vigilant, aware, and proactive by doing the following:

• Reading labels (watch out for brominated vegetable oil and any other artificial additives)

• Educating our friends and family about BVO

• Fighting back with our wallets by not purchasing from companies that do use BVO

• Calling your local and state Congresspeople to fight to have your state ban BVO (New York is another state setting a great example)

• Choosing fresh, unprocessed foods and beverages as much as possible. 

We won’t stop until BVO is history. We hope you join us in the fight. 

PrimaFoodie Ingredient Spotlight: Beet Sugar

Ingredients in our food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredient Spotlights, we investigate common food additives to discover their origin, use, and purpose— because even if something is edible, it doesn't mean it's healthy or necessary.

What Is Beet Sugar?

Beet sugar is... sugar. It comes from the liquid of the sugar beet, a white bulbous root vegetable (not to be confused with the red or golden yellow beetroot, which we love to use in recipes). 

The sugar beet juice is pressed from the beet, filtered, and purified before transforming into granulated sugar crystals. (This process is much like that of cane sugar extracted from the sugarcane plant.)

What's the Purpose of Beet Sugar?

Like any sugar, beet sugar makes foods, beverages, candies, and other edible substances sweet. Beet sugar is one of the most popular types of processed sugar worldwide. In the US, it accounts for nearly 55 percent of the domestically processed sugar, compared to cane sugar, which makes up approximately 45 percent.  

You can find beet sugar in nearly everything processed these days, including:

• sodas

• juices

• packaged snacks, from cookies to crackers

• jarred and canned sauces

• salad dressings

• condiments

• ice creams

• gravies

• candy

• desserts

• syrups

• sweeteners, including high fructose corn syrup

Is Beet Sugar Bad?

While its source of origin is a natural plant with naturally occurring vitamins and minerals, beet sugar is a processed food high in sucrose with zero nutrients. Any minerals or vitamins once present in the sugar beet have been stripped away by the time they become sugar granules.

The issue with beat sugar is the issue with sugar on a macro scale. Sugar is one of the most significant dietary issues we face today. It's highly addictive and in nearly everything. Countless studies show that added sugar can weaken the immune system, trigger inflammation, feed cancers, disrupt the health of the gut microbiome, and cause other types of harm to our health. Even more alarming is the fact that Americans are the biggest consumers of sugar across the globe.

A Vegan Note

Some companies tout cane sugar as vegan, which can be confusing. Isn't sugar vegan already? Here's the truth: Cane sugar manufacturers often use bone charring, a process that incorporates charred animal bones to filter naturally brown cane sugar to allow it to achieve the bright white color sugar is known for. On the other hand, beet sugar does not require this process as it's naturally white from the start. So those who avoid any products that touch animals turn to beet sugar—but the vegan label does not mean it's healthier than cane sugar. 

The PrimaFoodie Take

Here's the issue: Smart marketing tactics may lead you to believe that the "beet" in front of beet sugar makes it healthier to consume than cane sugar—but beet sugar is just as unhealthy. A whole fresh sugar beet in its natural state does carry some nutrients. The story changes when the beet juice is extracted, filtered, processed, and made into granules. At this point, it becomes a full-fledged ultra-processed food that is pure sugar. Additionally, most beet sugars grown for sugar are genetically modified and doused with chemicals. 

So, our verdict? We avoid beet sugar.

The good news is that ridding your diet of sugar doesn't have to lead to ridding all decadence from your diet. Check out our guide on healthier alternative sweeteners and our dessert recipes that get kicks of sweetness from dates, maple syrups, honey, and other non- or less-processed options. 

Curious to learn more about what goes into your food? Be sure to read more of our PrimaFoodie Ingredient Spotlights here.

Are You Silently Inflamed? Here Are 4 Ways to Combat This Common Issue

Inflammation is one of those buzzwords where tons of headlines surround it but its true meaning is overlooked. Yet gastroenterologist Shilpa Ravella, MD, author of the hit 2023 book A Silent Fire: The Story of Inflammation, Diet & Disease, is informing us on a much deeper level. 

Not all inflammation is created equal, says Dr. Ravella. There is acute inflammation, our body's defense mechanism that protects us against foreign pathogens and injuries. (That swelling and redness when you bump your elbow? That's acute inflammation.) Then there's low-level hidden inflammation, which Dr. Ravella says is accruing in many of us without any signs. This type of inflammation is connected to most chronic diseases plaguing humans today, she adds, from neurodegenerative and psychiatric disorders to autoimmune conditions, cancer, and heart disease. "The problem with the hidden version is that it's inside of you, but we don't know that it's inside of us," she adds.

It's concerning that many of us are walking around silently inflamed. But Dr. Ravella informed Nichole that there are changes we can make to combat this issue and impact our health for the better. Here’s where to start.

4 Ways to Combat Hidden Inflammation and Increase Vitality

#1: Know Your Body

One of the main markers of inflammation is belly fat, says Dr. Ravella. Some belly fat is a marker for visceral fat, "which is a fact that wraps around your dominant organs." The fat around our abdomens, she adds, is different from the fat that pads our thighs and upper arms. It "tells us that we likely do have some level of hidden inflammation." 

#2: Eat More Fiber

Fiber is critical for combating inflammation. "Fiber digested by our gut microbes creates beneficial compounds like short-chain fatty acids," says Dr. Ravella. "It is one of our most anti-inflammatory nutrients, if not the most anti-inflammatory nutrient.” The issue is that the majority of Americans need more essential fiber, she adds. 

Dr. Ravella says, "the biggest thing" we can all do to better our diet overall and get more fiber is to consume as many whole plants as possible. This includes fresh cruciferous vegetables, organic berries, almonds, and chia seeds. "In whole foods, you have not only fiber but a variety of vitamins and minerals and polyphenols, which are other beneficial nutrients we should be consuming."

#3: Cut-Out Processed Foods

"One of the most insidious foods is processed foods— in general," says Dr. Ravella. While there are many types of processed foods, including minimally processed foods, she says the ones to avoid completely are those that are ultra-processed: foods that are highly manipulated and filled with salt, sugars, different fats, stabilizers, colorings, and other additives. Such foods are linked to chronic disease, lack essential fiber and other beneficial nutrients, and cause "a huge spike in our insulin and then a deep crash, and that creates inflammation in the body," says Dr. Ravella. "So I would say the ultra-processed foods are the foods we need to start cutting out of our diet entirely or minimizing at the very least." [Editor's note: You can dive deeper into ultra-processed foods here.] 

#4: Move Your Body

Movement is one of the essential pillars of staying healthy and vibrant, and it's critical for combating inflammation and bolstering our microbiome. But too often, we think an all-or-nothing, full-hour workout is the ticket. Dr. Ravella says that you don't need a gym membership to stay active and healthy. You can weave activities and movement into your days seamlessly. Get out in nature as much as possible, grow a garden, hike (even if it's snowing or raining!), do physical housework, walk instead of drive. All of these activities improve our health and our lives overall.

These tips are just the start to Dr. Ravella’s wisdom on inflammation. To learn more, listen to Nichole’s original conversation with Dr. Ravella on ‘The PrimaFoodie Podcast.’ 

12 Tried-and-True Ways to Stay Healthy, Happy, and Balanced during the Holidays

As the team behind PrimaFoodie, it is our job to create, eat, and advocate for good health. But we'll be real (as we always are with you): Even as self-described food warriors, we need extra self-restraint and planning to stay feeling good this time of year. Between the hectic travel and parties to all the foods and hosting house guests (who drink your coconut water!), the holidays feel like they were made to knock all of us off our protocols. 

But they don't have to. With a little planning and a few extra tweaks, we stay healthy—and on track—this time of year. Here are the 11 wellness-focused holiday tricks we swear by, hoping it will help you, too.

#1 prep for success

“It really comes down to prep, which it always does. We always have tons of fresh veggies and fruits stocked. Just the other day, we bought some great fresh carrots, sweet bell peppers, and celery from the farmers’ market, cut them up, and put them in water in mason jars to keep them fresh in the fridge. This way, they’re always ready to bring out for people to munch on—and people always do!” —Nichole

#2 be vocal about sugar

“It’s wonderful to have grandparents and extended family who want to shower your children with candy and other sugary treats. But this can be a challenging part of the holiday season for a family that tries to avoid sugar and processed foods. Talking to family ahead of time is essential. At the very least, I let them know treats can happen only after eating a balanced meal with protein and good fiber.” —Adrienne

 #3 be smart around the booze

“Numerous studies show that alcohol and drug use spikes during the holidays, and the reasons are as wide as they are many, including social stress, anxiety, expectations, and the increase of drinks served. It can be a tough time of year, and depending on someone's relationship with alcohol, the holidays may require emotional support. Considering this, limiting the number of drinks to one a night or opting for alcohol-free cocktails and wine can also be helpful. Thankfully, there is a bevy of "non" wines and beers out there that contain zero-alcohol and no added sugars. I was just in Dublin and learned that Guinness 0.0 is a big thing there!” —Stacey

#4 record an encouraging voice note

“I learned this tip from a brilliant therapist: You can record a voice memo from your wise, mature self to listen to when you're in a charged or stressful situation. The therapist suggests this for going into a tough family setting during the holidays. You pre-record something like, ‘I know Uncle Bob is being tough, but I see you, and I know you got this,’ which you can then listen to quietly in the bathroom or on a walk. You can also do this when it comes to staying healthy during the holidays. Recording a voice note that says, ‘I know all that fried holiday food looks incredible, but think of how you'll feel in an hour…’”  —Stacey

#5 stay committed

“So many things can get kicked aside this season. When I remain steadfast and committed to my workouts, I stay clear-minded this time of year. So no matter what—whether our house is bustling with company or we have chaotic schedules—I show up for my workout. It boosts my serotonin and puts me in a grounded, balanced, strong state.” —Nichole

#6 keep water in sight

“Holiday traveling, moving around, and hosting always distracts my attention from staying hydrated. (Too many great holiday days have ended with a dehydration headache.) Now,  I always have my water bottle filled nearby or a fresh glass of water in my hand. This is the case at parties, hosting dinners, going to shows, and the like.” —Stacey

#7 always eat breakfast

“The classic holiday hustle can be a whirlwind. Visiting people and commuting from house to house and holiday parties can be exhausting. Prioritize eating a solid breakfast to help you stabilize hormones, social anxiety, and holiday grumpiness.” —Adrienne

#8 prioritize rest

“So many of us let parties and obligations fill our vacation days, when so many of us really need more rest and sleep. Don’t let FOMO get you. Say no to some events and take a day or two, with nothing on your calendar. Doing this helps recharge from all the holiday socializing—and it's even more critical for us introverts.” —Adrienne

#9 don’t let airport food get you

“A weakness of mine used to be airport food. The salty chips and vendor entrees marketed as "salads" always got me—and I paid for this once I arrived at my destination. No more. I pack all my snacks so they're ready in my travel purse, and if I do get hungry at the airport or want to munch on something different, I follow a hard and fast rule: only fruit purchased in the airport.” —Stacey

#10 set intentions

“We all know the track record for New Year resolutions. Most resolutions fall by the wayside come February. However, I believe setting an intention for 2024 or writing down some new affirmations helps to create a fresh start in the new year. To be less of a consumer, this year, my affirmation is “At this moment, I have everything I need.” —Adrienne

#11 Lean into a quick workout

“The holidays are always when I let my fitness routine fall to a low number on my list—I wish I were as dedicated as Nichole! But I learned from my friend Camille to embrace the shorter workouts this time of year. For me, even leaning into a 10-minute online Pilates or Barre class, or even a walk, helps. It doesn't have to be all or nothing—and I've learned this quick 10 minutes, even though it's not my usual long workout, keeps me feeling really good.” —Stacey

#12 eat ahead

“I always eat before gatherings, such as cocktail parties where there's often a focus on hors d'oeuvres, buffet foods, and alcohol. This way, not only do I avoid the stress of playing Russian roulette with dietary triggers such as gluten, but I also get my protein and good nourishment first. Any choices I want to make after are fine, but at least I'm deciding from a  sated, clear-headed place, not a hangry, desperate one.” —Nichole

PrimaFoodie Ingredient Spotlight: Sodium Benzoate

Additives in food are as ubiquitous as they are nebulous. That’s why we investigate common food fillers, preservatives, emulsifiers, and more to discover their origin, use, and purpose. Because if something is edible, that doesn’t guarantee it’s healthy or necessary.

What Is Sodium Benzoate?

Sodium benzoate is a lab-made odorless, flavorless, colorless, water-soluble crystal preservative commonly added to food and personal care items. As the 'sodium' in its name suggests, it is salt-based and made by combining sodium hydroxide, also called lye, and benzoic acid, a naturally occurring substance found in foods, including cranberries.

What's the Purpose of Sodium Benzoate?

A strong antimicrobial, sodium benzoate extends the shelf-life of food and personal care products by warding off the growth of bacteria and fungus. Commonly used in foods that have high acidity, such as salad dressings, juices, and pickled vegetables, sodium benzoate also enhances certain flavors. 

Where is Sodium Benzoate Found?

Since it is both a preservative and a flavor enhancer, food manufacturers add sodium benzoate to many processed and packaged foods, including:

• Pickles

• Canned vegetables

• Salad dressing

• Mustard, ketchup, and other condiments

• Soda

• Fruit juice

• Jam, jelly, and other fruit preserves

• Beer and wine

Sodium benzoate is also added to pharmaceuticals and personal care items, including: 

• Lotion

• Face cream

• Soap

• Serum

• Shaving cream

• Shampoo

• Conditioner

• Hair spray

• Makeup

• Lip balm

• Toner

• Various pharmaceutical pills

Is Sodium Benzoate Bad?

The FDA deems sodium deems sodium benzoate safe safe when it is added to food "at levels not to exceed good manufacturing practice." In essence, this means it is not to rise above 0.1 percent of a food's capacity. Furthermore, the Environmental Working Group sodium benzoate ranges from a low to moderate concern. 

Advanced scientific and medical research underscores both positive and negative outcomes when looking at sodium benzoate's impact on our health. A 2002 paper published in the open-access journal Nutrients states that sodium benzoate may show promise in treating "depression, pain, schizophrenia, autism spectrum disorders, and neurodegenerative diseases." Yet other researchers link sodium benzoate to "mutagenic effects, generate oxidative stress, disrupt hormones, and reduce fertility." 

The PrimaFoodie Take

Countless packaged foods contain ingredients we don’t know much about, which may harm our health. This goes for all foods that contain sodium benzoate. It is such a widely incorporated and undetectable preservative that it goes unnoticed even by the most discerning palate. Hands down, we are wary of this additive, so we avoid it. 

Firstly, if a food has sodium benzoate, it is processed (or ultra-processed), which is never good. Secondly, the studies mentioned above, combined with the fact that sodium benzoate is a robust antimicrobial agent, make us pause to consider this: If it’s wreaking havoc on bacteria, it’s likely doing the same to our microbiome. Plus, even if the FDA mandates safe levels of sodium benzoate, the harm comes from consistently eating it, thus allowing it to accumulate in our bodies. 

So, our take? We steer clear of sodium benzoate. 

PrimaFoodie Ingredient Spotlight: Caramel Coloring

Additives in food are as ubiquitous as they are nebulous. In our PrimaFoodie Ingredients Spotlight, we investigate common food additives to discover their origin, use, and purpose—because even when something is edible, that doesn’t mean it’s healthy or necessary.

What is Caramel Coloring?

Caramel coloring (also referred to as caramel color) is an edible brown food additive made by heating a variety of carbohydrates, such as corn, high fructose corn syrup, various types of sugar, or malt syrup.

What is the purpose of Caramel Coloring?

As its name suggests, caramel coloring gives foods and beverages a brown or caramel-like color. While the raw finished product does have a slight burnt-like caramel flavor, its main use is to provide color rather than taste.

One of the most widely used substances, caramel coloring has been a popular additive of numerous mass food manufacturers, including Coca-Cola, for more than 150 years. 

Where is Caramel Coloring found?

The wild thing about caramel coloring is just how widely used it is. Turn over any sugary mass-produced drink or snack, and there’s a high chance it contains this additive. 

The most common foods (and food-like substances) that contain caramel color include:

• Brown-colored soda, such as cola and root beer

• Fruit and vegetable juice, such as prune and apple juice

• Beer, cider, and wine

• Jam and jelly

• Bread

• Crackers

• Packaged baked goods

• Gravy 

• Condiments, including mustard

• Soy sauce, Worcestershire sauce, and other sauces

• Candy, including chocolate and licorice

• Bottle tea and coffee

Is Caramel Coloring Bad?

First thing first: Caramel coloring sounds harmless because of its name. (Isn't it just heated sugar?) But a deeper look at this additive, which is made from heating and manipulating various carbohydrates, shows there’s reason to pause.

Every manufacturer creates its caramel coloring a bit differently. As we noted, some heat high fructose corn syrup, a highly processed substance widely reported to cause metabolic issues. Others may use sugar or malt syrup. Depending on the main heated ingredient, some variations of caramel color contain a byproduct called 4-methylimidazole (4-MeI), which has been under scrutiny for more than two decades because of its potential carcinogenic effects. 

In 2007, the National Toxicology Program released a study examining the impact of 4-MEI on rats. While its potential carcinogenicity was deemed "inconclusive," this still caused many food sleuths to fight to ban the substance. More recently, in 2020, the National Toxicology Program published the results of another study on 4-MEI and rats to see if exposure to the chemical caused any developmental or reproductive harm. The FDA states that this study "showed reproductive and developmental effects in male and female rats at the levels tested."

For the past 10 years, California has required any manufacturers offering a product with more than 29 micrograms of 4-MeI to label it as a potential health warning. Coca-Cola reformulated its product to avoid having to place such a warning on its packaging.

The PrimaFoodie Take 

As we always do with ingredients, we went through our checklist for caramel coloring: Is this ingredient processed? Does it offer nutritional value? Is it necessary? Where does the research point? Caramel coloring is highly processed, offers zero health benefits, and is linked to carcinogenicity in studies. 

Considering all of this, we avoid foods with caramel coloring by all accounts. This additive is linked to too many concerns to warrant any place in our diets. Plus, any additive that manipulates a food's color also attempts to manipulate consumers because it makes food seem more appealing. 

One of the greatest ways we can fight against food manufacturers creating substances that are bad for our health is to read our labels, avoid additives, and thus break the demand.

What Do We Know about Vanilla?

Vanilla is rich, complex, and storied. Warm with a heady scent, it adds depth to foods in a way that's been beloved for centuries. But as ubiquitous and beloved as this natural ingredient is, vanilla is often misunderstood and a target for artificial copies.  

Marty Parisien will talk about vanilla all day. As the co-founder of Singing Dog Vanilla, an Oregon-based pure vanilla company founded in 2004, Parisien has seen it all in the industry. We called him to ask about the issues he comes across, what we should look out for when sourcing high-quality real vanilla, and why he loves working with this gorgeous ingredient. 

A Conversation with Marty Parisien

When it comes to buying real vanilla, what are some concerns about quality and integrity that you’d like people to be aware of?

The FDA designates what pure vanilla extract is—13.35 ounces of vanilla beans extracted into one gallon of 35 percent alcohol-water solution. Vanilla is one of the only flavors the FDA defines. So we have to hold to that standard. The problem is, much like with the olive oil industry, people and companies are making vanilla that doesn't comply with those rules and claiming it’s real. 

When most people buy a fake vanilla flavor, they know it's fake: [Artificial vanilla] is labeled clearly in the US. It’s usually made from a derivative of wood pulp. But the biggest problem in the US—which all of us in the vanilla industry deal with—is people going to Mexico to buy cheap vanilla that is labeled as real FDA-approved when it’s not, it’s fake. The fake stuff that people get across the border is filled with who knows what kind of chemicals. A lot of it has Tonka bean extract, which has been linked to renal failure. [Editor’s note: Tonka bean is illegal in the US.] People buy this cheap, bring it across the border, and say, ‘I got this really good vanilla. It's really strong, and it was really cheap,’ when it’s all fake and filled with a lot of bad stuff. 

What are some common misconceptions about real vanilla?

People will often tell me that they got a really good real vanilla that’s clear. Well, vanilla is not clear. There's no way to make a clear vanilla. Vanilla is brown. 

The heavy hitter is price. Vanilla—real vanilla—is very expensive. It’s the only edible fruit from an orchid. The orchid takes about five years to mature and begin flowering. When it throws out a flower in the morning, you have about four hours to hand-pollinate it before the flower drops. Then it takes about nine months for this to grow into a full big green vanilla bean, which is then picked and sun-dried like raisins in the sun every day for about two months. They’re laid out in the sun, picked back up at night, and laid out in the sun the next day. Then they’re sorted, bundled up, and put into conditioning boxes for a couple of months—and that’s when they start to smell like vanilla. 

It's fascinating because vanilla is beloved and ubiquitous, but it’s often considered ‘basic’ or ‘plain’ for those who may not fully grasp its complexity.

It is so complex! There are between 250 and 300 flavor compounds that have been identified in vanilla. So it’s amazing that we use it to mean ‘plain’ in American English. 

What’s amazing about vanilla is that you don't taste vanilla in many things, but it brings out all the other flavors. Like in a crumble or a cherry pie, you may or may not taste vanilla, but it brings out everything else. And you will notice when the vanilla is not there. It’s like a support to everything else. We don’t know exactly why it works, but it works.

We created a vanilla salt. It comes in a grinder, so you grind the salt and vanilla together. We use it on everything from pineapple slices to fresh crab, seared steak, and salmon. It’s amazing what it does. Salt and vanilla are two things that bring out the flavor.

What is important to look out for when purchasing real vanilla?

Look to see that it was extracted in the USA. Price is an indicator. Price is a marker Like olive oil, truffle oil, or anything that can be faked. Vanilla is expensive. You should always be able to call or email the vendor and ask for a certification of analysis. We have this for every batch we extract. It’s also important to see that the alcohol used to mix is derived from a botanic source, not petroleum. Ours is from organic cane sugar. We do this rather than corn or soy because of allergies. 

But again, I always encourage customers to ask questions. If you’re concerned about the quality or the alcohol used, contact the vendor and ask. There are some really good vanillas out there, and the good companies will answer your questions. 

What do you love about vanilla and working in this industry?

You meet a lot of really interesting people in this business, both on the supplier side and on the customer side. I’ve met chefs all over. I’ve met mothers whose children are allergic to ingredients, and they’re so grateful we can tell them everything in our vanilla because we're transparent about ingredients. I’ve met many different people from around the world. I think that's been the most interesting part of this business. It reaches everywhere because everybody has a story about vanilla.

You can learn more about Marty and Singing Dog Vanilla at singingdogvanilla.com.

This Annual Natural Products Expo Compels Us Every Year. Still, Were Surprised at What We Found and Learned This Year

Of all our efforts to reveal the health hazards in our food system, our most recent eye-opening education came from an unexpected place: Natural Products Expo West. 

If you’re not familiar, Expo West is an annual gathering in Anaheim, California that attracts manufacturers, distributors, practitioners, media, and educators in the business of natural and organic lifestyle products. (There’s also a yearly sister event, ‘Expo East’ that happens in Philadelphia.) A giant exhibition, it’s a rush of discovery and connection. Brands from all over come to tout their health-focused foods, vitamins, and personal care items. They wax poetic about innovations in the industry, from newly revealed super ingredients or sustainable ways to package. 

In many ways, Expo West is a place we tap into our energy. So many people here are our people—those who’ve built smaller brands dedicated to providing a clean, just, equitable way to provide better, more wholesome products. But in truth, there’s still a lot that lives between the lines here. This crush of creators, marketers, and information—as exciting as it all is—demanded our most discerning hats. The following are some of the biggest things we learned this year.

#1: Small Brands Have It Hard

As Nichole and Adrienne walked the aisles, they talked to many smaller food brands. Some brands were more established, others new to the industry. The drive fueling these companies was infectious: Their goal was to create high-quality, healthy food products for the masses. Yet they all faced a challenge: How to grow in a sea of corporate food giants without compromising their values. 

The consensus among these brands is that it’s hard to keep up in a market dominated by giant companies that put profits over health. This shows us mostly in ingredients. Let’s say a small brand starts by using a high-quality natural alternative to sugar, such as dates. They market this choice as a healthier option, which it is. But dates are expensive, and when a company needs to scale beyond a niche audience, they may choose to nix the dates for less costly sugar. This is especially true if a brand wants to get shelf space in a mass-market grocery store. 

So what gives? We don’t have the answer here. In many ways, we’d rather see a brand make some concessions if it’s still providing a better alternative to the conventional mass-produced options. On the other hand, it’s unfortunate how steep a hill many values-aligned food brands must climb. 

#2: We Need to Continue to Read Our Ingredients

Let’s stay on the topic of small brands scaling. We were thrilled to see so many boutique companies striving to reach a broader audience, whether this means selling to larger markets or scaling their manufacturing to meet demands. But as we’ve mentioned, many end up altering their ingredients to keep up. This may mean swapping one ingredient for a less expensive one. But it also includes incorporating additives that bolster a product’s shelf life or enrich its consistency. For instance, we saw brands incorporating guar gum for shelf stabilization when they didn’t include this ingredient last year. (We also found loads of sugar and erythritol in certain products.) This is part of the business cycle, as these brands need to grow and reach a broader market. 

The onus is on us to keep learning and reading our ingredients. Our takeaway: Never take a product’s ingredient list for granted. One brand may start with a limited and clean ingredients list when selling at a farmer’s market, but once they reach a broader consumer base, they start to weave in things that may or may not be healthy. We must stay educated and know our ingredients.  It’s a hard truth: Most food companies don't exist for our health. They exist to sell their product. So keep picking up and turning over every product.

#4: Every Choice—Big or Small—Matters

It can be overwhelming to always stay positive and joyful in the face of wellness. (Note: We’ll be exploring this topic in an upcoming feature!) At PrimaFoodie, we lean into clean, healthy food every day, and still, we recognize how it can be a slog at times. Especially when a supposed clean brand starts including subpar ingredients. What? Does this bar have erythritol in it? But here’s what we want to say: Small decisions matter. Tiny steps make a difference. For instance, it may be impossible to completely rid packaged foods from your diet right now. But by swapping out conventional crackers for ones made by a smaller brand that uses cleaner ingredients, you’re choosing your health that you can build on. You’re also supporting the companies who are fighting the good fight in a giant and still corrupt food system.

This sentiment underscores why we love to offer you recipes. Starting by cooking one more meal at home than you usually do can lead to a giant difference. This creates momentum for more healthy decisions. 

We call these the small wins—and they’re one of the best things we can do for our health, hands down.