What Is “Inclusive Beauty”? Meet the Iconoclastic Beauty Founder Fighting for Greater Ethics and Kindness in the World of Self Care

A new wave of beauty pioneers are fighting back. They’re challenging the toxic and exclusive pillars that have forever pervaded the beauty industry and, instead, creating products that encourage a more mindful, clean, inclusive approach to self-care.

One such pioneer is Jennifer Norman. Founder of Humanist Beauty, a B Corporation Certified skincare collection focused on breaking the conventional beauty standards, and The Human Beauty Movement, a positivity-focused social impact effort, Norman wants to encourage a new wellness and self-care industry—one that invites every individual to define beauty for themselves. Norman and her team call this “inclusive beauty.”

Before we investigate what inclusive beauty is, we’ll first take a look at what it is not. Household makeup and skincare brands have long used tactics that reinform ageism, binary gender expectations, racism, sexism, and ableism. Expectations around what someone should look like have sold billions upon billions worth of products. Yet, these arbitrary beauty standards have led to wide swaths of consumers falling victim to anxiety, depression, low self-esteem, eating disorders, and other mental and emotional health issues. 

In tandem with these issues is the continued widespread inclusion of harmful chemicals in makeup and personal care items. A 2021 study found high levels of hazardous industrial compounds—all of which linked to grave health conditions—present in more than half of the cosmetics sold in the US.  

In short, the things created to make us feel beautiful have excluded, marginalized, and sickened consumers. Norman, along with her team behind Humanist Beauty, is flipping this script. Her focus is on ingredient purity, supply chain ethics, and care for every stakeholder involved, from her employees to consumers to the planet. “I wanted to develop a brand that went above and beyond to appreciate kindness, diversity, and well-being,” the founder says. 

When we asked how she is doing this, and what exactly she means by “inclusive beauty,” Norman is incredibly forthright. “Inclusive beauty is so much more than showing tokenistic images of women with different skin tones and hair types,” she tells us. “It extends to understanding the thoughts, feelings, frustrations, and opportunities of those who have previously been marginalized and under-represented in society. It is letting people know that we see them, hear them, and care about them deeply.”

A Conversation with Jennifer Norman

Let’s start off with the genesis of your company, Humanist Beauty. 

When I started developing the Humanist Beauty brand, I reflected on my own life experiences of being an adopted Asian American girl, and also on being the single mom of a mixed-race child living with chronic illness and disability. I wanted to develop a brand that went above and beyond to appreciate kindness, diversity, and well-being. 

How do you honor “inclusive beauty” via your brand?

Humanist Beauty stands for all races, backgrounds, skin tones, ages, abilities, gender identities, and beliefs. It lets all people know that they have value, and they matter. Some of the ways Humanist Beauty honors that is by working with diverse talent like trans model Gracie Cartier, prosthetic queer dancer Kima Dima, and unconventional curvy beauty Leah Abramson. We also support those with visual impairment or blindness by offering braille ID bands for our skincare products, Herban Wisdom Facial Oil and Herban Wisdom Eye Cream. We will continue innovating for ways to serve the abilities community even more going forward. 

What changes in the skincare and beauty industry are you most dedicated to seeing and being part of? 

More and more, beauty is being defined as wellness. It’s so much more than skin-deep. It’s about living truthfully, healthfully, and connected to everyone else in a positive way. The organization that I founded, The Human Beauty Movement, is all about embracing an ethos of beauty positivity. It’s about every human being coming to know their own true self and embracing the beauty that lives within. That way, they can then manifest that beauty out into the world as they desire rather than worrying about anyone else’s definition of beauty. 

I [recently] attended Natural Products Expo West, and I was blown away by the spirit of community and togetherness that was pervasive throughout the show. There is an enhanced focus on well-being across all categories, which is a likely response to living through an isolating pandemic such as we all did. 

Humanist has obtained B Corp status, which means you must prioritize the wellbeing of your employees, customers, and of the Planet. It’s worth noting that this is not an easy certification to obtain and maintain. Will you walk us through how Humanist makes this a priority?

I absolutely founded my business knowing that B Corp Certification was a priority, and I’m proud to say that The Human Beauty Movement was certified after 1 year of being in business. 

Being a B Corp is the gold standard of proving social and environmental impact. Given that ‘clean beauty’ means a lot of things to a lot of different people (and to some, it means nothing at all), having third-party validation such as B Corp Certification elevates brands in the marketplace as representing the best for people and the planet. Rather than putting all focus on shareholder value, which prioritizes profits, we put all our focus on stakeholder value, which is the positive benefit we’re creating for the entire ecosystem which encompasses our employees, suppliers, customers, communities, governance, and the environment. We put programs, policies, and procedures in place to ask questions like, “Do our suppliers exemplify diversity and fair wages? Are we supporting a regenerative economy? Do our products deliver holistic wellness through organic content, safety, and quality testing? How are we prioritizing community engagement and transparency?” And so on. 

B Corp Certification goes far beyond the realm of just being “clean.” It helps us assess and track our progress as a benefit company and hold ourselves accountable for living out our purpose-driven values. 

Ingredients are a critical part of your brand. How do you ensure the ingredients you use and the sources you tap into are ethical, pure, and conscious? Are there practices that a consumer can follow for vetting their own products? 

The truth of the matter is that consumers love to research ingredients yet doing so can be time-consuming. And there is a whole lot of contradictory information out there. That’s why it’s good to know there are brands, retailers, and organizations that help do the vetting for them. Clean retailer Credo Beauty allows you to click on any product’s ingredients to learn about their definitions. The EWG Skin Deep database is a good source for ingredient information. While not perfect, it’s perhaps the most comprehensive source for product safety data, and the EWG Verified seal is the strongest third-party indicator of best-in-class safety. 

I have extremely high standards when it comes to the ingredients that go into Humanist Beauty formulas. Not only do I screen for cleanliness, but I also do background checks on suppliers to vet their harvesting, processing, and manufacturing processes. I also require test results to ensure all raw bulk is clean and safe. 

[We] maintain an Ingredient Glossary where anyone can research any ingredient in our formulas to learn more about its function and safety. Transparency is an important aspect of our core values. 

To learn more about Norman and her inclusive beauty approach, visit humanistbeauty.com and the-hbm.com. 

—By Stacey Lindsay

The PrimaFoodie Guide to Amazon Alternatives

Choosing to support smaller brands and companies can be harder than expected. It requires determination and the time to research and vet alternative options. Making such a change can be particularly daunting when you’re aiming to forgo the services of one of the world’s largest online retailers: Amazon. 

Since its inception, Amazon has seen its share of employee and customer boycotts. Some people withdraw from Amazon due to reports of poor employee working conditions. Others aim to support channels that encourage and help to sustain small brands and companies. 

Whatever the case may be, a growing swell of interest to exit the services and goods of Amazon continues. If this is of interest, there are alternative shopping platforms—thankfully, an increasing number. We’ve rounded up the top six to consider when purchasing clean, local, sustainably sourced foods, self-care items, and home goods. 

Thrive Market

We’ve applauded this community-focused online marketplace many times before. With a giant curated selection of organic, non-GMO, and sustainably made foods, pantry items, and home and personal goods, Thrive offers a clean e-commerce selection that is hard to beat. The site is easy to shop, with items divided into obvious market sections and dietary and lifestyle needs. The company creates its own line of products and offers carbon-neutral shipping in recyclable packaging.

Package Free Shop

Lauren Singer, the founder of this Brooklyn-based online shop, is a true plastic-free pioneer. With the founding of Package Free Shop she and her team have helped to offer a fun, convenient way to shop for personal, pet, and home goods free of unnecessary plastics and coverings. The range, which is all from independently owned brands. (We absolutely love the kitchen section.)

World Market

This online marketplace, which also has stores across the country, continues to surprise us in the food and kitchen department. With a strong emphasis on global, fair-trade, and niche, the specialty spices, nuts, and jarred goods here are varied and hard to find. While this retailer is by no means perfect (there is still a wide range of mass-produced items, including furniture, here) it does provide a solid default option for finding smaller brands that value sustainability and ethics. 

Etsy

When Etsy sprouted out of Brooklyn in 2005, no one ever expected it to have the impact that it does today. This global online hub allows small artisans to sell their goods and has grown to be a premier go-to resource for supporting local, small and consciously made products. Etsy now has B Corporation status, which means it must consider the welfare of its employees and the environment in all that it does. With an assortment from personal care to furniture to jewelry, this company offers a giant selection. (It is also the first online shop to offset all its carbon emissions from shipping.) In this time of uncertainty, many have turned to support Ukrainian Etsy makers as an alternative means of helping those in need.

Bookshop

It’s common to look to Amazon as the default option for buying books online. Thankfully, Bookshop.org has sprouted and made both buying books and supporting small, independently owned bookstores easy.  Another certified B Corporation, Bookshop partners with small shops across the nation to offer essentially any and every book title. This company is generous with its profits, giving away more than 75 percent of its margin to the authors and shops. This is the PrimaFoodie go-to for all new cookbook releases.

Grove Collaborative

Grove Collaborative, which launched only a few years ago, aims to be completely plastic-free by 2025. An online retailer, it offers an assortment of personal, beauty, and household items, all of which have been vetted by their very strict set of standards that includes ingredient transparency (including no items that include artificial “fragrances”), no animal testing, and item that comes from ethical supply chains. 

The Main Reason for Global Hunger Is Conflict. Here Are 4 Organizations Feeding Those In Need

As a brand that explores healthy eating and changing the food system to be more equitable and inclusive, we have our eye on food-related issues all over the world. Currently, more than 800 million people globally do not have enough to eat—and this includes people here in the US. Furthermore, nearly 45 million people are at risk of living in a famine state. 

The main driver of hunger is conflict, according to the World Food Programme. As we witness crises unfolding near and far, our hearts go out to the individuals and families gravely impacted. We know a lack of food is—and likely will continue to be—an issue many face. But we can all work to change this. We applaud the efforts of various people and organizations doing all that they can to provide sustenance to those in precarious settings. Here are four notable organizations worth supporting today. 

World Central Kitchen

José Andrés first built a name for himself as one of the world’s most notable chefs. But over the last decade, he has become one of the well-known front-line fighters of hunger. In short, if there’s a crisis, Andrés and his team are there feeding those in need. He founded World Central Kitchen to offer an immediate way to feed people when disaster hits. (World Central Kitchen volunteers also work to help re-establish local food systems.) Most recently, Andrés and his World Central Kitchen team have been providing fresh meals to people in and around Ukraine, as well as to those in Madagascar impacted by the deadly cyclone in February. Donate to World Central Kitchen

Care 

While this multi-hyphenate humanitarian organization offers a plethora of aid in more than 100 countries, Care most commonly provides nourishing food to those in places of war. Currently, team organizers and volunteers are on the front lines providing meals and medical attention to those impacted by conflict in Ukraine, Afghanistan, Somalia, Yemen, and numerous other nations. A one-time donation can help to feed those facing hunger and acute malnutrition. Donate to Care

Action Against Hunger

Action Against Hunger strives to fight the causes, effects, and impacts of global hunger. Organizers here work to provide people in nearly 50 countries with consistent access to food and clean water, as well as medical attention. This worldwide humanitarian organization has been in existence for close to five decades now and aims to end undernutrition by 2030. Donate to Action Against Hunger

Feeding America

With a presence in every state, Feeding America is the largest hunger-focused organization in the US. For more than four decades this team of workers and volunteers has pushed to get wholesome food to children, adults, and families facing food insecurity. They also provide education around building a stronger, healthier, more equitable food system. Donate to Feeding America

A final note: In addition to supporting global organizations, there is also ample opportunity to give back to your local city. Grassroots movements working to provide meals and mutual aid are abounding today, much in response to the pandemic. The Mutual Aid Hub is a great place to research volunteer and donation opportunities in your area. 

The PrimaFoodie Guide to Dairy Milk

rBST-free. Grass-fed. Organic. Dairy milk has many descriptors. On one hand, this is good. More dairy distributors and small farms are offering high-quality dairy products free of antibiotics and growth hormones commonly given to animals. 

On the other side, these denominations on labels are confusing. What is grass-fed milk and why is it important? As we know, so much of the vocabulary slapped onto food labels is part of a marketing ploy meant to mislead us. That’s why in our PrimaFoodie Guide to Dairy Milk we’re clarifying the dairy nomenclature.

Defining “Dairy” Milk

These days, “milk” encompasses a wide variety of drinkable goods, including a growing amount of plant-based liquids. In this guide, we’re breaking down dairy milk, which is the liquid that comes from the mammary glands of animals. Naturally high in fat and protein, dairy milk is a staple ingredient for other products that fall into the dairy category, such as butter and yogurt.

Many animals secrete a nutritious liquid from their mammary glands that humans can consume, such as cows, sheep, goats, and camels. We’re not concentrating on the type of dairy milk here; rather we’re clarifying the labeling jargon found on the packages, which mainly describe the most common dairy milk products consumed in the west: milks from cows, goats, and sheep.

Dairy Milk Labeling

Organic

This is a PrimaFoodie must. USDA certified organic dairy milk considers the wellbeing of the diary livestock and the quality of the finished product. This label means the diary animals are allowed to regularly graze on grass (on land that is of at-least a certain acreage), are fed food without chemicals or pesticides, and are not given antibiotic or hormones of any kind (including rBGH hormones) and other potentially harmful chemicals. Also, there are also no additives put into the milk once it’s been secreted.

Grass-Fed

This denomination shares similarities to that of grass-fed meat: the dairy animals are allowed to naturally graze on grass terrain. While grass-fed is ideal, this terminology is sometimes used to mislead. (I.e. the cows may be allowed to graze but are still given hormones.) Always aim for grass-fed to be coupled with “certified organic.”

Raw

Simply put, raw milk has not been pasteurized, which is a heating process that kills bacteria. There are generally two schools of thought when it comes to raw milk. One believes raw milk to be more nutrient-rich as it hasn’t been through any processes that are believed to kill the beneficial good enzymes. (Some people find these enzymes to be beneficial for digesting milk proteins. Also, some of have issues digesting pasteurized milk choose raw.) The other believes raw milk to be potentially risky as it could contain harmful bacteria.

DHA-Added

A member of the polyunsaturated omega-3 fatty acid family, DHA (docosahexaenoic acid) is an essential nutrient. Research shows DHA to be particularly beneficial for healthy eyes and cognitive health. Milk that is DHA-added has had this nutrient included after it’s been milked from the animal.

A2 Milk (also called A1-free milk)

A2 dairy milk comes from cows that only produce the A2 protein, which many feel is easier to digest. Some background: Cows produce two types of proteins that are found in milk—A1 and A2. While every person is different, digestion issues related to dairy are commonly linked to the A1 protein. (Intolerance is also commonly linked to lactose, milk’s natural sugar, but that is a separate issue.) Some farmers have bred the A1 out of their cows so the dairy they now produce exclusively has the A2 protein.

rBST-Free

This is a genetically-altered synthetic hormone given to dairy cows to up the body’s natural production of milk. rBST stands for recombinant bovine somatotropin (bovine somatotropin is a naturally occurring hormone in cows, so the “r” denotes the human-made version of this, which was originally created by Monsanto.) In the early 1990s, the FDA approved the use of rBST and did not mandate that dairy manufacturers provide any mention of this on their labels. The use of rBST is contested, as is whether the labeling of rBST-free should be permitted. The European Union, including many other nations, ban the use of rBST in dairy cows. Our take? Go certified organic, which means rBST-free, or—at minimum—look for rBST-free.

PrimaFoodie-Approved Dairy Milk Companies:

We always recommend first sleuthing your local farmers’ market and cooperative market for organic dairy farmers in your area. When this isn’t an option, the following brands are more readily available in local markets, each of which follow strict hormone-free, humane, organic standards:

RAW Farm Raw Dairy Products (previously called Organic Pastures)

Strauss Family Organic Creamery

Alexandre Family Farm

Maple Hill Organic Creamery

Lifeline Farm

The PrimaFoodie Guide to Conscious Coffee

There are worlds within worlds when it comes to coffee. As one of the most-consumed beverages across the globe (in the US, 70 percent of Americans consume coffee, of which more than 60 percent drink it every day), coffee is rich with history and layered in ritual. Rare is it to find a breakfast spread without a steaming pot of joe, just as it is common to find people walking the street clutching tall lattes. Coffee punctuates the gastronomical world and our everyday lives.

Yet for being such a mainstay beverage, coffee is misunderstood—and the area of most nebulousness is the corruption in the coffee growing and distribution industry. Mismanagement, corrupt practices, pay discrepancies, child and adult labor abuses, unethical compensation, and intense regulations come at a high price for coffee farmers around the world. Due to the manual work required to grow and harvest coffee, coffee farming is intense and often exploitative. And while various certifications require strict measures, they can still result in unfair outcomes for the coffee growers and cultivators—even if the intention behind the certification is good.

“Coffee has long been a very opaque business,” Winter Wall tells us. “From cultivation to harvesting to processing to shipping, roasting, packaging, grinding, and brewing, the coffee journey is nuanced and complicated.” Wall is the founder of Kebon, a coffee company that focuses on equitably sourcing curated, single-origin beans from women coffee farmers and women-owned coffee businesses around the globe. Wall anchors Kebon on opening opportunities to capital and market to these hard-working women in the coffee business who too often fall victim to the intensely gendered pay disparities of the industry.

The light on this dark topic is that there is a drive to better understand this complicated industry and massive commodity. “Thankfully passionate consumers are driving the demand in the coffee business,” says Wall. “Especially with habitual consumables, like coffee, our choices really add up.” And as consumers’ demands get more discerning, the producers are shedding greater light on the history of their beans and the treatment of those cultivating them. Many coffee brands are driven by a mission to broker direct relationships with the coffee farmers—like Wall does—and to ensure transparency and ethics come first.

Yet still, there is so much to know, and the coffee industry can be overwhelming. So as we do at PrimaFoodie, we dug deeper. Here we clarify what some of the common certifications on coffee mean, and we offer some working consumer guidelines for sourcing more conscious, ethical coffee.

Editor’s Note: Like all of our PrimaFoodie Guides, this is a working project that we will continue to update as we consistently research practices and brands that align with our values. Coffee is a huge, complicated world and we strive to continue to dig deeper to provide you with direction for making the best, most ethical choices for you.

Coffee Certifications to Know

Fair Trade Certified

Fair Trade Certified (or FairTrade Certified) is meant to signify that the coffee beans come directly from smaller farmers—and those farmers were paid a “fair” and equitable price for their labor and product. The certification comes from either Fairtrade International or Fair Trade America, which designate a specific price to adequately cover the expenses of sustainable production. This price, which is added to the price of the coffee, is then supposed to be given to the coffee producers. Because the term “fair trade” is not protected, always look for Fair Trade or FairTrade Certified and be leery of coffee companies that casually boast “fair trade” on the package with no certification to back it up. Overall, the push behind this certification is to promote fair pricing and labor conditions, environmental stewardship, and transparency. (To ensure your coffee beans are the product of equitable business relations, see our Guidelines below.)

Certified Organic

The Department of Agriculture regulates this certification, which is given to products of all sorts, from vegetables to coffee. When coffee is certified organic by the USDA it means that the beans were grown and harvested without the use of potentially toxic synthetic pesticides and fertilizers.

Bird-Friendly Certified

The Smithsonian National Zoo and Migratory Bird Center offers this extremely rigorous certification, which mandates that coffee is shade-grown, meaning its grown under the natural canopy of larger rainforest trees that are within a specific height to honor the birds and other animals that live where the coffee is grown.

Rainforest Alliance Certified

The Rainforest Alliance is an independent non-profit organization that aims to protect farmers working in rain forests and the surrounding lands. The organization denotes certification to certain foods, including coffee, that meet strict standards regarding ethical, sustainable, and humanitarian conditions.

3 Guidelines for Sourcing Conscious Coffee

#1. Look for traceability.

When you pick up a new bag of beans, turn it over to see if the company offers insight into the origin of the beans and how they were sourced. This (ideally) includes information on the coffee plantation and its ownerls, how the beans were cultivated and processed, the use of any toxic chemicals or pesticides, and how the workers were treated and compensated. “Traceability is key to understanding the entirety of the production timeline and supply chain,” says Wall. “When we understand how, when, and why our coffee is produced, we are able to identify, and begin to create solutions around, the key issues that have plagued the industry such as pay discrepancies, quality disparities, and labor abuses.”

#2. Aim for single-origin beans when possible.

When coffee is deemed “single-origin” it means the beans in the bag come from one single source straight to you, which makes traceability and quality assurance easier for the consumer. According to Wall, an estimated 25 million people around the globe rely on coffee for their livelihood with roughly 70 percent of coffee coming from smallholder farms. Many mass-marketed household-name coffee brands source beans from a myriad of places without any care to how these small farmers are treated. (Many of these workers are horrifically exploited.) These large brands then toss those various beans into one blend, making it impossible to know any history behind where and how your coffee was sourced. This is not to say that all single-origin coffee is ethical (unethical distributors can get involved), nor is it to discredit blends (there are many companies producing many ethical blends). But single-origin is a sound place to start amidst all the noise in the industry. “I believe deeply in direct sourcing and single origin coffees as a way of building relationships with the growers and producers of my favorite coffees,” says Wall.

#3 Consider your values—and find those in a perfect bag of beans.

Many of the burgeoning ethical coffee companies out there are focusing on specific goals to help eradicate the issues. These can include closing the gender pay disparity gap, ridding the use of toxic pesticides, and revealing hidden child labor practices. “For me, a great goal is to align my values to my purchases as closely as possible,” says Wall, who suggests making a list of core values to use as a filter for purchasing coffee. “Thankfully, there are many companies that offer a mission-driven value proposition.”

PrimaFoodie-Loved Ethical Coffee Brands

The following beans make paramount equitable wages, sustainable practices, and humane treatment in the coffee industry.

Kebon Coffee

Lady Falcon Coffee Club

Conscious Coffees

Kahawa 1893

Birds and Beans Coffee

Article by Stacey Lindsay

How the Fresh Approach Mobile Farmers' Market Is Making Local Organic Foods More Accessible

There is a food crisis in America. In 2020, the USDA estimates more than 38 million people lived in households that were food insecure, meaning they lacked consistent access to nourishing foods. As the pandemic has caused jobs to be lost and precarity to become a greater reality for more and more people, lines to soup kitchens and food banks have swelled over the last year and a half, covering miles of ground as more than 60 million individuals sought the assistance of free or reduced food programs. Across the country cities are teeming with contrasts: On one corner of a neighborhood, a farmers’ market abounds with shoppers who can afford to buy fresh produce. On the other corner, a mother struggles to keep her children fed. (And many Americans with a need for food assistance do not qualify for federal programs, such as SNAP.)

These grave facts sit in juxtaposition to the harsh realities on the other end of the US food spectrum: Nearly 40 percent of our food supply gets wasted, meaning sustenance that could have nourished people instead rots in landfills. In addition to the severe issues, swaths of the US are defined as food deserts, areas where residents have very few, or sometimes no, access to affordable, fresh, nutrient-dense foods. “Disproportionately found in high-poverty areas, food deserts create extra, everyday hurdles that can make it harder for kids, families, and communities to grow healthy and strong,” states the Annie E. Casey Foundation.

As a media and educational platform that explores food and how it impacts our lives, we cannot look away from this reality. We have an obligation to fight this. To do our part. In this light, we will be amplifying the voices and endeavors of those who are on the front lines working to eradicate the existence of food insecurity and hunger. There is serious work being done to build larger awareness around the gaps in the food system, all led by steadfast workers that stem from various walks spanning various industries, from the restaurant world to the nonprofit sector. In our new series, Prima for Good, we’ll be spotlighting organizations and individuals doing just this. Up first: The Fresh Approach Mobile Farmers’ Market, which you can learn about below.

Our conversations around food need to expand. It is imperative we recognize that with every recipe created, every restaurant visited, and every farmers’ market shopped there are people lacking equity and access to the most basic human right. We hope this series helps to build stronger awareness and understanding of the fight we must fight until every person has unobstructed, life-long access to fresh food.

Prima for Good Spotlight: Fresh Approach Mobile Farmers’ Market

Thirteen years ago, the Pacific Coast Farmers’ Market Association founded Fresh Approach, a non-profit dedicated to bridging the gap between access to fresh farmers’ market offerings and low-income customers across the Bay Area of California. Over the years, Fresh Approach’s programs have evolved in various areas, including community gardening and urban agriculture; nutrition education; and fresh food access—which includes their Mobile Farmers’ Market program, an endeavor they started in 2013.

The Mobile Farmers’ Market concept is simple and positive: Take the freshest, seasonally picked produce grown by local farmers and bring it to nearby communities (mainly those that are low income and lacking access to fresh foods) at affordable prices—with a 50 percent discount offered to those who qualify for federal assistance benefits (or who identify as needing the benefit). A pint of organic locally picked strawberries, for instance, goes for $1.50.  “Every week, we’re providing really high-quality, California grown produce that’s better than anything nearby,” Fresh Approach food access program director Andy Ollove tells us.

When we spoke with Ollove, he told us about the plight of too many people across the US not having access—either financial, geographical, or both—to fresh produce. He says the concept of putting nourishment on wheels to bridge the gap is one he’s seeing have a continued promise. “In the last few years, the mobile farmers’ market model has been quite successful and replicated around the country,” he says. “We are actually working on beginning coalitions around mobile farmers market groups in California and have other partners nationally.”

But like any non-profit proves, the mobile farmers’ market project—albeit promising and positive—is not a sustainable business model and therefore requires grant-funding and activist minds to keep it running. While the federal program has been helpful for shoppers on CalFresh, California’s food stamp program, Ollove says those programs only help about 30 percent of the Fresh Approach Mobile Farmers’ Market shoppers. This requires Fresh Approach to continuously fundraise to be able to subsidize the remaining 70 percent of its customers who need food or financial assistance.  

Considering this, Ollove says shopping locally at your farmers’ market and finding those who are “facilitating the connections between the local farmers and the low-income populations'' is a critical way to support the efforts of nonprofits focused on food equity. “There are groups like us scattered in every city in the country, at least small and mid-size cities,” says Ollove. “There all in the same ecosystem of improving the food system toward access.”

To learn more about Fresh Approach and their Mobile Farmers’ Market, as well as ways to support their work, visit freshapproach.org.

The Simplest Act that Can Change Your Life

Whichever way we choose to communicate, the power of the written word is indisputable. That’s because the act of writing things down, with our hands clutching a pen and the ink drenching the page, is a practice that elicits a specific response in humans. Recent research suggests that the physical practice of writing—not texting, not typing, not voice-noting—is linked to stronger memory recall and higher brain activation. (Professor Kuniyoshi L. Sakai, a neuroscientist at the University of Tokyo and the author of a 2021 study on physical handwriting has been quoted saying that “paper is more advanced and useful compared to electronic documents because paper contains more one-of-a-kind information for stronger memory recall.”)

Writing down your thoughts—or goals, or ideas, or lists—is also a means that helps you bring ideas to life, author and life coach R.A. Leslie tells us. “It’s a visualization,” says Leslie, who bases much of her coaching work on journaling. (Leslie taught a journaling workshop for our first HEAL with PrimaFoodie Summit this past summer.) “You concretize things when you write them down. You get clarity—and your subconscious will actually obey what your conscious mind is telling you.” Leslie’s theory shows that by putting something to paper, the thought becomes real which in turn causes “your subconscious to obey what your conscious mind is telling you.”

So, if you seek to eat more vegetables: Write it down. If you desire to cook at home more: Jot it on paper. If you yearn for more organization and clarity: Go analog. “Whatever your goal is, if you want to be healthy, want to feel a certain way, want to follow this plan to feel better and healthier, writing helps,” says Leslie.

It also works from the other end of the spectrum. Meaning, if you lack the motivation to do something that you know would be great for you, writing it down can “trick” you into doing that actual act, says Leslie. “It’s really about telling your mind what it’s going to do.”

These reminders of how an exercise that is so simple yet so transformative intrigues us—particularly because we’ll soon be launching a PrimaFoodie tool that harnesses this power. (More on this very soon—stay tuned!) In the meantime, here are three more reasons to consider picking up the pen or pencil more often:

#1: It is fast. Sure, we’ve become so used to tapping a quick note to ourselves on our phones, but jotting down an idea with our entire hand is usually much swifter than relying only on our two thumbs. This is why Leslie is always prepared. “I have a piece of paper and a pen with me all the time.”

#2: It is easy. There’s no pressure to jot things down perfectly, says Leslie. Do it in your style and your way, whether this means dedicating a full hour to journal, using a consistent planner, or quickly jotting down random handwritten notes. The key is to write with no parameters. “This is something that should be pleasurable and enjoyable.”

#3: It is the beginning of something bigger. What is the bridge between our thoughts, goals, and dreams and their reality? Leslie says it is the act of immortalizing the idea. “The [aspect of] writing it down is the first step to really feeling and doing what you want.”

Stay tuned here and on Instragram for our upcoming PrimaFoodie launch that incorporates this simple, life-changing skill.

Our Food System is Corrupt—and One Massive Part Is the Pet Food Industry. Here’s What We Need to Know.

By Stacey Lindsay

It was the early 2000s in San Francisco. Diana and David Vogel were living in the Mission District, and a food renaissance was happening. “Everybody wanted to know where their food came from,” says David. “They wanted to know about their farmer, the sources—and we were there and wrapped up by it all.”

At the time, Diana was working as a dog walker and in a pet store, and David was in the pet food manufacturing business. The couple, who were pet owners and submerged in what Diana calls “a dog community,” started thinking: Humans wanted to know about the how and why and who behind their food, but what about what went into their pets’ meals? These questions were fueled by their first-hand understanding of the unethical aspects of pet food manufacturing, from the heinous inclusion of meats (and parts) from euthanized animals to plastic ingredients. (One recent study found high levels of potentially toxic metals in various conventional dog foods.) 

There is also the ubiquitous issue of greenwashing: providing misleading information to trick consumers into thinking a product is more natural, sustainable, or overall healthy than it truly is. “That was frustrating for us early on,” David says of the cryptic marketing of pet food. “You see the bag, you’re going to fill it, and you know that’s just not in there.”

So Diana and David did a radical thing. They began making dog food from scratch with whole, local ingredients—organic produce, humanely raised grass-fed raw meats—right in their San Francisco apartment and selling it to their surrounding community.

That is the creation story of Diana and David’s progressive raw dog and cat food company Smallbatch, which officially launched in 2005. It started small with 15 loyal customers and now is available nationwide via direct orders and local pet shops. “The worlds of food and quality and pets just made a lot of sense,” says Diana, who constantly fields emails and calls from customers that range from comments on how switching to pure pet food helped their pet overcome ailments to inquiries about all the hidden additives and fillers in dog food.

That transparency is key to what Diana and David do, and it’s what they advocate for daily. The issue with pet food is multifaceted, and, in many ways, parallel to issues with the broken food system. Feeding pets high-quality, humanely raised meats and organic produce are critical for good health. The same goes for avoiding potentially harmful ingredients that serve little to no nutritional value and only stretch a product so the company can make a bigger profit. “Where there’s profit, there’s always compromise,” says David. “And it happens in every sector of the natural food space—and pet food has a lot of gray areas. There’s no ingredient police.”

That is why Diana and David push for people to know what goes into their pet’s food—and where it’s sourced and the values of the company creating it. Here they offer us some main takes on what to know and what to look out for when sourcing pet nutrition. 

Because knowing the story behind our animals’ food is, in many ways, activism toward a more transparent food system at-large—for both humans and animals. 

#1: Ask questions. Diana and David cannot stress this enough. Pick up the phone or send a cold email to a company and ask about their sourcing, their practices, and their values. If a company is hesitant to offer detail, take this as a red flag. “We’ve even had store owners asking for receipts,” says Diana about their sourcing questions—which they happily hand over. “So when in doubt, trust your gut.”

#2: Look for wholesome ingredients. These include real meat that is ethically and humanely raised (not factory farmed); produce that is organic (ideally), and pure whole-derived supplements.

3#: Avoid cryptic fillers and additives. There is technical oversight of the pet food industry from the FDA and AAFCO (American Association of Feed Control Officials), but the main concentration goes toward making sure there is adequate nutrition present in the food with little to no regard for manufacturing and sourcing standards.  Also, the FDA doesn’t even “get involved until something is wrong, or until something needs a recall,” says David. So this leaves many gateways for adulteration and the inclusion of cheap, unethical sources of food and additives.  To steer clear of this, Diana and David recommend vetting ingredients and avoiding the following: factory-farmed meats, meat that has been mechanically separated (a huge problem in the raw pet food world, says David), pink slime, animal discards, synthetic preservatives, and synthetic vitamin packs.

#4: Don’t fall for the jargon. Greenwashing is real. And it’s everywhere. This goes for pet food. Human food. Personal care items. Beauty products. Everything. So just because something is deemed organic, natural, or—in the pet food world—raw, doesn’t mean it should be accepted as the absolute most humane and healthy choice. Go deeper and ask questions about the sourcing. “Marketing is sometimes genius,” says Diana.

To learn more about Smallbatch, visit smallbatchpets.com.

More resources:

The Truth about Pet Food

The Cornucopia Institute

10-Minute Bliss, an Eye-Opening Documentary, and More PrimaFavorites

We’re always looking to inspiring brands, services, projects, and changemakers that make life more beautiful. Here’s a look at what’s educating and intriguing us this fall.

(And if you love what you find here, be sure to check out all of our PrimaFavorites—and more!—in the newly opened PrimaShop.)

PrimaFavorites Autumn 2021 Edition

Green Chef

“I recently subscribed to a weekly meal-kit home delivery. As someone new to home cooking, I find the recipes easy to follow, especially because some items are already proportioned. This makes cooking less intimidating and decidedly more enjoyable for a beginner like me.” —Emila Akrapovic, Associate Marketing Project Manager

Balmuda Toaster

“A game-changer. This toaster uses steam technology to create the perfect flavor, texture, and aroma for every type of bread. The science is in the use of steam, which heats more rapidly than air and locks in the bread’s inner moisture, leaving the surface toasted to a golden brown finish with a moist inside. It has five specific modes to cater to whatever you are toasting or baking. The result is breads and pastries that smell, taste, and feel like they’re fresh out of the oven.” —Nichole Perkins, Founder and CEO

Wilding Gua Sha

“Lately, I’ve really been into Gua Sha, a traditional Chinese beauty technique. I use the Wilding Empress stone to give myself a 10-minute mini facial. It boosts circulation, helps with lymphatic drainage, and even de-puffs swollen eyes. It’s a wonderful way to slow down and sneak in some relaxation and self-care time.” —Adrienne Levy, Creative Director

‘The Next Thing You Eat’ on HULU"

“In this brilliant documentary series, David Chang, the lauded chef and revolutionary behind the Momofuku restaurant group, is looking ahead at what our experience with our food, as well as the means of how it’s made, will be like in the future. In the first episode, Chang explores how our food gets into our homes, be it by automated robots in Hollywood or via dabbawala, a cyclist-run delivery service in India. He takes a close look at automation and the role machines—both large and small—will have on our food system at large. This is merely the surface of what Chang explores and I can’t wait to see what else he reveals. I’m grateful for how both fascinated and uncomfortable I felt watching this. Chang is asking the questions about our global corporate food system that need to be asked.” —Stacey Lindsay, Editorial Director 

Radical Candor by Kim Scott

“This book is a must-read read for all CEOs, execs, and bosses—women and men alike. Kim Scott covers personal relationships, gender, politics, and much more. Her message—to care deeply and challenge directly—is so relevant.” —Nichole Perkins

P.F. Candle Co.

“I love P.F. Candle Co.’s candles, especially their Los Angeles scent which is not too overpowering. Their candles are 100 percent soy wax based, paraben-free, and phthalate-free—and I love how they also donate a portion of their profits to charities.” —Emila Akrapovic

10-Inch Dutch Oven

“This is a true one-pot pot. Right now I’m making vegetable noodle soup in it: Sear your meat, sauté your vegetables, pour the bone broth over it. Bon appétit.” —Nichole Perkins

Faherty Paloma Duster

“I use this sweater as a lounge robe around the house and with a simple jeans and t-shirt around town.  It is so warm and cozy. Although I live in LA, it has a very Aspen vibe to it, which makes me feel like I’m in the mountains.” —Adrienne Levy

Levels Blood Glucose Monitor

“The most interesting things I’m learning from this monitor are: How many different foods cause a blood sugar spike for me. (And wow, portion size really does matter!) What stress does to blood sugar. And the impact of movement, like walking after carb-heavy meals, cannot be underestimated.” —Nichole Perkins

Here’s Why a CSA Can Change Your Kitchen Game

The main appeal of a CSA box delivery is straightforward: Each week, a bounty of fruits and vegetables (and often meats and eggs) arrives at your door. They’re fresh. They’re local. They’re in season. What’s not to love?

But take a closer look, and the benefits of joining a CSA—which stands for Community Supported Agriculture—greatly exceed mere convenience. This box of goods cultivated by a local farm provides another way to support conscious small producers and ensure the freshest produce lands in your kitchen. Simply put, it can be a game-changer.  

The 5 Upsides to a CSA Box

#1: Local Farmer Support

We think of a CSA as the delivered version of the farmers’ market. The fruits and veggies that land here are local and  from smaller farmers within your region. This proximity eradicates the middle players, which means the profits go into the farmers’ pockets. Signing up for a CSA box will open up your knowledge of local farms in your area.

#2: Fresh and Seasonal Produce

A CSA’s fruits and vegetables come from local farmers, not from across state or nation lines.  This means everything in terms of freshness because the produce is plucked at peak ripeness, not weeks prior to make up for long ship and grocery store display times. It also ensures the bounty you get is always in-season.

#3: Endless Surprises and Discoveries

The seasonality of a CSA box is like an evolving game of guess-the-vegetable. Aside from the consistent produce stalwarts, like squashes in fall and stone fruits in summer, you never totally know what you’re going to get each week—which is part of the fun. This mystery is also a way to discover heirloom varieties and relatively unknown and obscure produce that rarely (if ever) makes it to the grocery store shelves. (Note: Some farmers are getting more active on Instagram, thus updating their CSA box devotees on what produce to expect that week.)

#4: Meal-Time Inspiration

We admit: The unknown aspect may be a bit daunting, particularly if you don’t know how to cook a certain vegetable. But rather than thinking that you must create an entire meal out of a rutabaga, think more in terms of additions and swaps. A few PrimaFoodie favorite for unique veggies includes: making fresh “noodles” from celeriac root to pair with your favorite sauce; lightly steaming kohlrabi and topping with ghee and sea salt to go with a main protein; and adding any starchy vegetable to a purée to top a turkey leg. (If you’re seeking more ideas, send us a note on Instagram!)

Getting Started

Every farm operates its CSA program uniquely, meaning the offerings, schedule, costs, and delivery methods will vary. To ensure you find a CSA box that fits what you’re looking for, consider the following

• Do some sleuthing—this can mean asking friends or inquiring with farmers at the farmers’ market—to catch wind of available and respected CSA box delivery options near you. LocalHarvest.org is an excellent online directory for finding nearby CSA farmers. Simply input your zip code to their directory to find local options near you.

• Inquire—just like you’re at the farmers’ market. Before opting into a CSA delivery, make sure the farm is aligned with your values. Don’t be shy about calling, emailing, or sending a message via social media to ask about their farming methods and how they treat their animals. Some farms also let you opt in for one box before committing to something regular.  

The PrimaFoodie Guide to Conscious Small Brands: Boston Edition

If you’re not from or familiar with Boston, this city will surprise you. It’s a metropolis small in geographical size (the city and surrounding region is about 90 square miles) yet abundant in ideas that shift the world. Some of the world’s greatest think tanks and universities call this New England town home, as do thousands of careerists from all fields.

But what adds such a layer of surprise to this city is its humility. Boston doesn’t brag (except when it comes to sports) but it certainly produces. Artists, athletes, entrepreneurs, blue-collar employees, white-collar employees, advocates, and activists all lend a vibrance that makes this city one of the most productive and unique. Here you’ll find a consistent swell of small-scale conscious entrepreneurs, innovative (and inclusive) food producers, organic farmers, and dedicated artisans creating goods that are clean, sustainable, and nourishing. Our round-up here highlights just a few of our PrimaFoodie-approved favorites.

Boston Honey Company

As its name suggests, Boston Honey Company produces small-batch, local honey from established apiaries across Massachusetts. The bees are allowed to openly pollinate, thus resulting in various multi-flower varieties of the sweet sap. Everything is kept raw and unfiltered, from the hive to the jar, and is available at local New England markets and farm stands.   

Copicut Farms

If you were to visit this Dartmouth, Massachusetts farm you’d be greeted by hens freely roaming the property and cows grazing in acres of emerald grass. Everything from Copicut, from the pasture-raised meats and poultry to the organic vegetables, is grown, cultivated, and processed on the farm.  The family uses no pesticides on its grasses and offers certified organic CSA boxes for local delivery.

C&C Lobsters and Fish

Maine may get all the praise when it comes to East Coast lobsters, but the waters bordering Massachusetts easily rival in quality. This small family-run fishery has been sustainably catching local lobsters since 1982. Everything is sold the day of its catch, offering local citizens and restaurateurs some of the freshest fish and lobsters in New England.

Sweetness Foods

Will Hansen, the founder of this small frozen treat company, has brought the humble sweet potato to new heights. After facing health and weight issues, he went on a quest to clean up his diet and eat only real whole foods. This included hand-creating this creamy frozen dessert made with whipped sweet potatoes, maple syrup, chia seeds, grapeseed oil, and fresh fruit, spices, and nuts.

Riddle Brook Farm

Tucked in the Blackstone River Valley, a lush region that runs through southern Massachusetts and northern Rhode Island, is Riddle Brook Farm: a quaint family-owned and run farm specializing in pasture-raised eggs, flowers, and gourmet oyster mushrooms. Their offerings, which are all humanely sourced and raised, are available at Boston farmers’ markets and local CSA boxes.

Follain

Nearly a decade ago, Tara Foley set out to change the beauty world by educating consumers about the need for more transparency when it comes to personal care products. So she opened Follain in Beacon Hill, a tiny apothecary that stocks 100 percent clean beauty, personal, and home products—and people came in droves. Today Foley has several Follain locations, as well as her own skincare line named after her boutiques.

Soluna Garden Farm

Just north of Boston, Soluna Garden Farm grows seasonal organic herbs and flowers, most of which is then incorporated into their natural vinegars, spice blends, and herbal teas. They make their specialty products at Food Evolution, a shared women-owned collective kitchen that focuses on food system education.

Langwater Farm

Langwater is another stunning family-owned farm in Massachusetts that produces organically grown (and some heirloom) vegetables and fruits that are on offer via CSA boxes and at Boston farmers’ markets. The family also puts their more than 80 acres to community use by offering seasonal public vegetable picking and a pumpkin patch every fall.

For further exploring, read our PrimaFoodie Guides to Austin and Portland.

From Ice Plunges to Dream Readings: What We Learned from our HEAL with PrimaFoodie Summer Health Summit

At the risk of sounding cliché, it feels like just yesterday when we were producing our first virtual summit. Our small-but-mighty team (we’re looking at you Adrienne and Emila!) had boots on the literal and digital ground, booking talent and recording workshops, while Nichole was juggling interviews, partnerships, and all the like. There were moments where an hour felt elastic as we stretched it to fit in all there was to plan.

Now here we are, on the other side of the launch of the HEAL with PrimaFoodie Virtual Health Summit, feeling revitalized and empowered. This project was a lesson in gumption and kismet, and a reminder that when we follow our guts, and keep them healthy, great lessons unfold. We’re grateful to each of you who joined.

There were giant takeaways from this premiere event that amplified our minds, bodies, and souls.

• For our mental wellness, we learned how to break free from toxic thoughts from Keren Eldad. We found essential time management skills for moving through our weeks with joy from Margot Janks. We benefited from a practice to help us tap into a “deeply respectful motivation” to be present from Elena Brower.

• For our physical wellness, Dr. Jacklyn Tolentino informed us on symptoms of blood sugar and hormonal issues. Jennifer Ragazzo revealed exactly why a damaged gut impacts our entire bodily system (including our skin and emotions). Hilda Labrada Gore gave us one of the most impactful home tools to boost our energy, mood, and glow. (The effect it had on Adrienne and Emila was instant proof!)

• For our emotional and spiritual wellness, Jennifer Swartley gave us the wisdom to acknowledge and breathe through burnout. Sarah Chavez and Marina Mizruh illustrated why creating inviting, warm, personal interiors can have immediate effects on how we feel. And R.A. Leslie walked us through a journaling practice to help us “critically think” about our lives.

Of course, these learnings are only a hint at all we covered and the amazing talent that took part. We also got cooking and baking in the kitchen, conversing about how we need to support regenerative agriculture, and the fascinating reasons behind why eating more nutrient-dense foods is an act of environmental activism. 

At the end of it all, we felt lighter and more positively charged than we ever have. We’re fueled to do this again. Stay tuned for more HEAL with PrimaFoodie summits in-the-works—and let us know if there’s anything you wish to learn about in the future.  

Our sincere thanks to each of our talented experts for their contributions: Britta Plug, Dr. Robin Currey, Jennifer Swartley, Farmer Lee Jones, Amanda Ramirez, Margaret Floyd Barry, Jennifer Ragazzo, Leah Ann Bolen, Barbara Stamis, Dr. Jaclyn Tolentino, Michael Mansour, Laurel Gallucci, Seonagh Kummer, Elena Brower, Margot Janks, Jayne Williams, Sarah Chavez and Marina Mizruh, Belinda McCall, R.A. Leslie, Hilda Labrada Gore, Monica Ford, Keren Eldad, Abigail Wald, and Hitha Palepu,

The Plastic-Free Pioneers Making It Easy to Create a Sustainable Kitchen

One of the longest-running missions we’ve been on at PrimaFoodie is to cut out the plastic in our homes, especially our kitchens. Continued research suggests that exposure to bisphenol A (BPA), a synthetic estrogen found in hard plastics, may cause certain cancers. Manufacturers have been producing plastics that are deemed “BPA-Free”, but research on the alternatives links them to similarly concerning health issues.

The workaround? We aim for glass and other non-plastic materials to store our leftovers, seeds, nuts, and any other food items. We’ve found that when you start in the kitchen, ridding plastic from other places in the home gets easier—and, thanks to these brilliant companies, even fun.

Package Free Shop

Since its opening in 2017, this Brooklyn-based online shop has helped to keep millions of pieces of trash out of landfills. Founded by Lauren Singer, the environmentalist known for the savvy blog, Trash Is for Tossers, Package Free Shop offers a range of non-plastic items from personal care to office supplies to pet grooming, all from independently owned brands aimed at reducing unnecessary packaging and waste. The site is a joy to peruse, and the kitchen section is abundant for its stainless steel containers, wood cutting boards, reusable straws, and the like.

Blisshaus

The Cadillac of pantry storage systems. Blisshaus, a collection of streamlined glass pantry jars and labels, is the brainchild of founder Wiebke Liu, a Germany-born, McKinsey-trained strategist with an intense passion for the intersection of efficiency and aesthetics. Liu created Blisshaus to be a multilevel option for creating a plastic-free kitchen. You can order their varied-sized jars to re-package your food items yourself. Or you can opt for their virtual or in-person kitchen makeover service, where a Blisshaus expert will walk you through the pantry organization process jar-by-jar.

Fillgood

More than a decade ago, Fillgood founder Stéphanie Regni took a class on recycling that changed the course of her life. She learned that the act of recycling, as well-intentioned as it is, is not a long-term solution for the copious amounts of plastics that end up in landfills. Her response to her realizations was founding Fillgood, an educational platform and online boutique that offers a range of plastic-free household items and refill options. The Fillgood kitchen section is an excellent resource for hard-to-find food storage staples like beeswax wrap, and welcomed discoveries including handmade dishwasher powder.

Honorable Mentions:

Zero Waste Store

The Refill Shoppe 

The Zero Market

The PrimaFoodie Short Guide to Creating a More Positive, Sustainable Home

“The home should be the treasure chest of living,” French architect Le Corbusier famously said. We agree. Our environments have an immense impact on how we feel and function. No longer do we create homes for mere shelter: Our surroundings are keys to our wellbeing.

In truth, however, creating a home that is both a sanctuary and a supporter of a clean lifestyle might seem like a challenge—but it need not be. The smallest steps can lead to a space that invokes calm and positivity and supports a cleaner planet. Just as we might meditate or eat whole foods to care for ourselves, incorporating certain details in our homes and making specific changes can have a tremendous impact on our wellbeing. Here are four simple ways to get started.

Editor’s Note: If you’re looking to learn more about how our environments impact our lives, join Nichole, Sarah Chavez, and Marina Mizruh for their conversation on “Creating Your Optimal Space” at our upcoming HEAL with PrimaFoodie Summit. Tickets are on sale for one more day. Details here.

#1: Vet Your Home Cleaning Products

Even with the proliferation of clean, environmentally responsible household products, it is still easy to get despondent over the detrimental chemicals (and plastics) that some companies continue to use. But rather than getting overwhelmed, we can choose to take steps in the right direction. One of the smallest changes that can have the biggest impact on reducing toxicity levels in the home is to break free from conventional cleaning products. Avoid bleach and formaldehyde and instead aim for simple solutions made of pronounceable ingredients like vinegar, essential oils, and baking soda. (Branch Basics makes an excellent line of plant-based cleaners.) 

#2: Let There Be Healthy Light

Good lighting is one of the most impactful and affordable ways to breathe positivity into a home. By “good” we mean a mix of sources that are natural and sustainable. First, optimize natural light by keeping windows clean and unobstructed. A strategically placed mirror or glossy, non-VOC paint can also help to disperse natural brightness. Second, replace artificial light sources with LED bulbs. These use approximately 85 percent less energy than incandescent bulbs and help to shave off 25 to 30 percent on electricity bills.  

#3: Aim for Glass and Cloth

Disposable materials, particularly plastics and paper products, are still nearly impossible to avoid. But until the giant corporations stop pumping out these products, the onus is on us to reduce the amount that enters our homes. We’ve found the easiest places to start are opting for glass storage and pantry containers, which don’t release any chemicals into food, and swapping paper towels for linen or organic cotton towels.

#4: Dedicate a Space for Calm

At PrimaFoodie, we view meditation as a vital practice for clarity, productivity, and overall self-care. The key to reaping the benefits is consistency—and what supports consistency is having a clean, safe, comfortable space to meditate. This doesn’t have to be an entire room. A quiet corner works just as well. Aim to keep any tools that support your practice, such as a meditation pillow, blanket, or mat, neatly in the area to avoid any obstacles coming between you and bliss.

For more ideas on creating a sustainable, healthy home, see ‘The Case for Keeping a Clean Fridge.’ 

3 Ways to Fight for a Healthier Food System

First, the dark truth: We know the food system in the U.S. is broken. Copious food is left wasted each year while millions face food insecurity. People are sick from diet-related issues. Animals in factory farms suffer abuse. There is a lack of access to fresh foods. These examples, as well as the others we’ve written about, are unsettling.

What is even more disturbing is the fact that these issues are not natural occurrences. They’re entirely human-caused. You can’t look at any of these problems without seeing the direct line to the giant corporations set on one goal: profit. As dark as this is, acknowledging this fact opens the gate for the light: We can fight back.

We don’t say this lightly. Fighting the massive corrupt food system is a gigantic battle. Policies need to change, as do allowances for systemic corruption and moneyed lobbyists. But pushing back and fighting for a world in which the way we grow, source, and distribute our food is equitable and humane is a feat we cannot avoid—and it takes every one of us.

Considering all time and financial budgets, here are three ways to start.

1.)   Shop the farmers’ market. It’s more nutritious. It’s tastier. It’s even more fun. But that’s not the only reason we always tout shopping at your farmers’ market. Getting your produce, meats, and other goods from local farmers and purveyors means you’re putting dollars in their pockets rather than in the bank accounts of Walmart and Tyson. It comes down to supply and demand. Take the power out of the giants’ hands and back into those who care.

2.)   Shop small. It’s common and disheartening: You pick up an “organic” food item thinking you’re making the healthier choice. Then you look closely and see the name ‘ConAgra’ on the label. A handful of corrupt food giants have a monopoly on the foods available in markets, including those labeled as organic, natural, and the like. It can be hard to avoid these companies all together, but sourcing some staples from small, local, independently owned brands can help to take some wind out of the giants’ sails. It’s also a way to connect with your community. (Note: If you’re looking for tips on small brands to shop in your city, send us a note and we’ll sleuth some finds for our next Conscious Small Brands Guide.)

3.)   Support the organizations doing the legwork. A varied mix of non-profits and other organizations are working to fight corporate control and food injustice. The Institute for Local Self Reliance, which focuses on empowering local business, and The Human League, which fights for humane and just food practices, are two endeavors doing noble work. Supporting their efforts can come in many forms, such as signing up for their newsletters, following them on social media, making a donation, or signing a petition.

Curious to learn more about sustainable food systems? Join Nichole and ethnoecologist Robin Currey for their conversation on food resilience, local sourcing, and more at our upcoming HEAL with PrimaFoodie Summer Health Summit. Learn more and get your tickets HERE.

Bookmarked: 5 Recent ‘Wellness’ Articles Worth Noting

We’ll read thought-provoking wellness wisdom anywhere our eyes land on it: in a magazine, on a favorite website, via a new study. But what constitutes “thought-provoking” likely differs for each of us. At PrimaFoodie, we seek wellness reporting through an inclusive lens: features that consider the truth that feeling good and living well must be accessible to everyone. Plus, wellness comes in many shapes and sizes. Even the act of keeping a streamlined kitchen, as this brilliant Remodelista feature below outlines, can be an act of self-care in and of itself.

‘How to Recycle’ via Doré

This headline may come across as reductive—but in truth, it’s anything but. The chain of recycling is complicated. The guidelines for what can and cannot be recycled vary widely between cities, states, and countries. This lack of clarity can push many to throw up their hands, but Tyler Simmons, the zero-waste coordinator for EcoAction, says it’s important to not give up. As he expresses in this interview, what we need as consumers is more clarity and the gumption to hold the large corporations responsible for the plastic they pump out.

‘Tending to Your Plants Is Really Tending to Yourself’ via Well + Good

Whether you have a massive kitchen garden or a lone houseplant, having some form of greenery in your living space offers a chance to foster a stronger relationship with yourself and the natural world. In this article and accompanying podcast, regenerative gardener Emily Murphy, plant doctor Maryah Greene, and licensed therapist Anita Yokota speak to the body, mind, and soul benefits that come from tending to plants.  As Yokota says, “research has shown that we are drawn to the color green because it's refreshing...and it de-stresses us.”

‘Confused about Chemical Safety?’ via The Credo Blog

It seems the word ‘chemical’ has gotten a bad reputation. We aim to avoid chemicals in our food, our skincare, and our household products. But when we take a pause to consider, everything—literally everything—is made of chemicals. It’s just that some are hazardous to our health. What we need to do is consistently educate ourselves on how to keep our radars sharp on which chemicals to avoid. This quick primer is a good place to start for personal care items.

‘The Healing Power of Play’ via The Good Trade

Remember recess? That chunk of time dedicated to free play somehow gets totally overlooked once we hit a certain age. This is unfortunate. Researchers tout the benefits of play, which can be any form of healthy, creative, self-indulgent folly, as being wider reaching that we may realize. As this writer sees, play can be discovered in overlooked places—and it may be a tool for the healing we need.

‘5 Clever Efficient Ideas from a Cookbook Author’s Home Kitchen’ via Remodelista

Your home should rise to meet you. And your kitchen? It must bend over backwards, at least in our minds. As Nichole has long said about keeping a clean pantry and tidy fridge, streamlining your cooking space isn’t solely about aesthetics. It’s a critical ingredient for keeping you inspired and calm so you continue to cook healthfully. This peek into cookbook author Amy Thielsen’s kitchen is fodder for creating an efficient and inviting space that works for you.

The PrimaFoodie Guide to Heirloom Foods

People line up for these tomatoes at the farmers’ market. Devotees follow a purveyor of these beans on Instagram. Heads turn for these radishes in the produce aisle. What’s the commonality of these foods? They’re heirlooms.

Heirloom foods have been around for centuries, but they seemed to have captured more widespread attention in more recent years. One reason is that heirloom varieties are the antidote to all that’s commercial, genetically modified, and mass-produced (more on that below). Another is that there’s an enigmatic quality to heirloom foods—which has us compelled to demystify what they are. 

Heirloom Foods 101

In the simplest terms, an heirloom variety is a type of food—be it a vegetable, fruit, legume, flower, or grain—from seeds that have been repeatedly openly pollinated for a period of time and never crossbred nor modified. “Open pollination” means the natural occurrence of pollination that happens by wind, insect, bird, or another totally organic means. As for the “period of time,” experts vary over this with some stating that heirloom seeds need be at least five decades old and others claiming the seeds should be from years prior to World War II.

The descriptor “heirloom” pulls from the fact that these seeds have been honored and shared throughout time, often being passed from generation to generation within communities or families. This explains the often nostalgic, protected, proud aura that surrounds these varieties.

The Definition Debate

While the above all stands true, a uniform, legal definition for what makes a food heirloom does not exist—which makes these foods subject to debate. Unlike the specific guidelines that mandate what constitutes “organic,” heirloom foods are subject to the producer from which they’re offered. The word is used casually and often interchangeably with “heritage,” which more so describes poultry and meats that come from an original breed of animal with a long history. 

Benefits and Appeal 

To eat an heirloom tomato is to know, at first bite, the reasons for its appeal. The vibrant, juicy, robust flavor is electric compared to widespread varieties—conventional and organic. The same for a batch of heirloom cranberry beans: Creamy and velvety, they’re in a different league than their canned peers. Flavor is the power and appeal of heirloom varieties. They’re unparalleled.

While research is limited, some farmers and food experts believe heritage foods have greater nutrient densities due to their purity. This belief is bolstered by studies that the nutritional values of many crops today—conventional and organic—are significantly declining due to the effects of mass production and toxic chemical use.

Heirloom varieties also present a beacon of truth in a food system that puts profits over purpose and health. They tend to come from independent farms, (it’s rarer to find mass-scale farms growing heirlooms), which means purchasing them is an act of supporting small and local food businesses. 

And we have to say, there’s a romance to heirloom foods. Maintaining the integrity of an heirloom variety requires a specific set of attention that often leads to yields that are much smaller than those of other varieties. This evokes a greater appreciation and invitation to slow down: When you’re eating an heirloom tomato, for example, you’re eating a story and it needs to be savored.

Sourcing Tips

Not all heirloom varieties are certified organic. This is why when sourcing heirloom varieties, it’s important to get to know your farmer or purveyor to ask them questions about the conditions in which they grow their foods. You’re likely to find the widest variety of local heirloom varieties of fruits, vegetables, flowers, and legumes at your local farmers’ market. Scope them out and ask about the heritage of the seed, the growing conditions, and what makes that particular heirloom variety special. You’ll likely end up learning a ton about nutrients, flavors, and farming history.  

A few excellent resources on heirloom foods include:

Edible Memory by Jennifer A. Jordan

Sustainable America

Rare Seeds

Rancho Gordo

Seed Savers

Heirloom Seeds by Amna Fadel

What to Expect at HEAL with PrimaFoodie, Our First Virtual Wellness Summit

When we first set out to host a wellness summit, we were clear on two things.

First, we wanted it to be fun and inspirational. The world is saddled with hardship and our lives are busier than they’ve ever been. These truths can make uplifting ourselves and making changes toward an empowered and healthy lifestyle a challenge.

Secondly, and most vitally, we wanted our summit to be accessible. Wellness is not a privilege; it is a right for every human. This creed has always been a passion point for Nichole and all of us at PrimaFoodie. The lessons, foods, and tips that open the doors to true well-being need to be right there for all of us, no matter our background or standing in life.

So here we are, amped by these convictions. We’re thrilled to present to you a peek at our first digital wellness summit, H.E.A.L with PrimaFoodie, taking place on August 25th & 26th*. We’ll be gathering online for inspiring and engaging workshops, interactive sessions, and interviews led by our founder, Nichole, and the PrimaFoodie team. Joining us will be experts in the fields of holistic health, nutrition, food activism, mindset coaching, bodywork, and sustainability to educate and empower. These individuals are the best in their fields, and they’re bringing their coveted wisdom to help all of us in the PrimaFoodie community make the shifts we desire.

The intention of this summit is to revitalize your self and soul. To support you in doing this, you’ll get access to life-shifting information, plus downloadable takeaways to bring with you to continue your healing journey. Not to mention there will be exercises, cooking tips, and mindset focuses to keep tucked in your “pocket” so you can thrive no matter where you are. 

This is just scratching the surface. The key to this gathering is you: Whatever you seek—be it to shed old habits, lean into a cleaner way to eat, or find the courage to take a new wellness path—we’re there for you. Take a peek below to see some of the many experts and offerings we have slated.

And lastly, back to the word: “accessible.” If you or someone you know is eager to join yet faces a challenge with our ticket price, please send us a note here. We have a handful of tickets available at a sliding scale and want to ensure everyone who wants to join can.

We can’t wait to see you on August 25th & 26th. Here’s to our good health and luminosity.

Some of the offerings and experts at H.E.A.L with PrimaFoodie:

• A ‘Detox Your Mindset’ Workshop with world-renowned career coach Keren Eldad.

• A transformational breathwork session with intuitive healer Barbara Stamis.

• A radical new look at hormone imbalance with Dr. Jaclyn Tolentino.

• Tools for conquering burnout with leadership and mindset coach Jennifer Swartley.

• And much much more…

PURCHASE YOUR TICKET HERE

*All ticket holders will have access to the digital summit content for one week, beginning on August 25th.

Game-Changing Clean Products, Incredible Heroines, and More PrimaFavorites

Whether it’s discovering a new inclusive cookbook author or reaching for our tried-and-true clean products, we’re always looking to inspiring brands, projects, and people that make life more beautiful. Here’s a look at what we’re currently coveting, exploring, trying, and genuinely enjoying at PrimaFoodie.

PrimaFavorites: Summer 2021 Edition

School of Lunch Training Academy: “This new cooking academy is top of my list for summer fun. It is an investment, for sure, but a worthwhile one.” —Nichole Perkins, Founder and CEO

Jojoba Oil by Cliganic: “I used this oil all throughout my pregnancy and I’m still using it. I swear it’s why I didn’t get stretch marks—or at least part of the reason. Cliganic stands by using only clean, organic, natural oils and ingredients in their products, so there’s nothing added or potentially harmful.” —Adrienne Levy, Creative Director

Lorena, Light-Footed Woman Short Documentary: “Lorena is an ultra-marathon runner who lives in the mountainous Chihuahua region in Mexico. She has become well-known for winning national and international marathons—always running in her skirt and sandals. Lorena’s determination and simple love for running is what makes her story so refreshing and inspiring. This documentary is a gentle reminder that our passion and love for what we do is sometimes the best thing we can wear.“ —Emila Akrapovic, Associate Marketing Project Manager

Imperfect Foods: “The USDA estimates between 30 and 40 percent of our food supply is wasted. This is horrific considering the plight of food insecurity and the need for better access to nutritious meals. The team at Imperfect Foods is on the front lines fighting food waste. They corral rejected “ugly” produce, imperfect clean self-care items, excess inventory, and undervalued goods from local grocery stores and health food markets. You shop the site just like a regular market and it gets shipped directly to you in a recyclable box. And you generally spend around 30 percent less than you would at a regular grocer. While I aim to shop for all my produce at the farmers market, Imperfect Produce makes an excellent option for filling in pantry needs and making sure perfectly good organic treats, rice, and even nuts don't go wasted. “ —Stacey Lindsay, Editorial Director

Augustinus Bader: “I received this gem in my stocking this last year. It’s a clean version of a fancy face cream. I like ‘The Cream’ for Los Angeles and more humid climates like Tennessee and Texas, and ‘The Rich Cream’ for extremely dry climates like Utah and Colorado.” —Nichole

Mindful Goods Mesh Produce Bags: “I found that most of my plastic use came from using plastic produce bags at the grocery store, so I sought out reusable bags to bring with me to the market. These mesh bags come in three different sizes and they are easy to wash since they are made with cotton.” —Emila

Round Beach Towel: “I love round beach towels, there’s just something about the shape that makes me feel more elegant- These by Serena and Lily are especially comfy.” —Adrienne

Shhhowercap: “I’m a big fan of anything that serves both form and function. This shower cap is chic and looks good in your shower while it’s hanging, and it only takes a few minutes to dry. It’s waterproof, antibacterial, anti-humidity, machine-washable, and big enough to cover long hair in a top knot. The rubber grip around the hairline doesn’t ever stretch and wear out. Made of a patented fabric that feels better than plastic, these caps never wear out, which makes them sustainable.” —Nichole

Kuumba Made Amber & Sandalwood Fragrance Oil: “This oil-based scent is warm and sweet. I use the petite roll-on, but they also have up to 4oz sizes. This is my go-to fragrance because it’s natural and not overwhelming. A little goes a long way. I love how Kuumba made products are centered around creating natural skin care products that soothe, heal, and excite the senses.“ —Emila

Rosewater Spray: “I love a good rosewater mist—especially when I’m at the beach!” —Adrienne

‘Alice Waters Says People Who Call Her Elitist Just Don’t Get It’: “Alice Waters has unequivocally changed the way I approach food. From eating at her legendary restaurant Chez Panisse (and at her former petit eatery Cafe Fanny, a dreamlike spot) to reading her many cookbooks, I’ve found both inspiration and solace in her words about food accessibility and equity and seasonal cooking. Today, at 77, she’s just released a new book, a food manifesto of sorts. This New York Times article captures her fervor for food education and her constant fight to disabuse people of the notion that eating well and organic means spending a lot of money. “ —Stacey

Ursa Major Face Wipes: “Clean, soothing, and hydrating, these natural face wipes are my favorites to bring while traveling. It’s a quick way to refresh while on-the-go.” —Adrienne

The PrimaFoodie Guide to Conscious Small Brands: Austin Edition

Lately the most popular response to “where are you moving?” seems to be: “Austin.” This Texas city is attracting droves of people. We get why. Long famous for its vibrant music world, Austin is brimming with creativity and quality-of-life factors, including its local food business scene. A growing number of ethically focused purveyors and farmers are behind a bounty of conscious brands offering some of the country’s best in edible goods, from organic meats and eggs to sustainably sourced coffees. That is why we’ve been inspired to do our due diligence and vet the offerings. This shortlist sheds light on some of the best brands delivering quality and transparency to Austin (with a few shipping goods nationwide).

We say “shortlist” because—like all of our Conscious Small Brands Guides—this roundup is a work-in-progress. We’ll be adding to it as we continue to dig deeper into the offerings of this amazing city. (We’d love to hear from you: What are your go-to Austin brands that put sustainability and transparency first? Send us a note!) And if you’re in town, we urge you to chat face-to-face with the people behind the following companies. You can catch them on their farms or at the farmers’ markets, likely willing to answer your questions—as good folks behind transparent small brands tend to be.

Animal Farm Center

Animal Farm Center produces certified organic flowers, fruits, and vegetables via the practices of permaculture, a self-sustaining agricultural system. Although located closer to Houston, the team sells their goods at farmers’ markets in both the Houston and Austin regions.   

Austin Honey Company

Longtime farmer and Chile native Raul Vegara has been ethically harvesting honey in the States since 2004. Now as a beekeeper in Austin, he’s partnered with local Green Gate Farms to help establish his apiaries and provide pollination to organic agricultural production in the Austin region. Local residents flock to Vegara to buy his starter bee colonies, honey, and beeswax candles—but if you’re not in Texas you can find many of his goods for purchase online.

Bouldin Food Forest

The farmers at Bouldin Food Forest follow no-till or low-till farming methods, which means they employ practices that require the least amount of disturbance to the soil as possible. (This is aligned with regenerative farming.) The result is a bounty of vegetables and fruits that are nutrient-dense and sustainably produced that they sell at various Austin farmers’ markets.

Casper Fermented Vegetables

Inspired by traditional Jewish and Korean ancestral fermenting methods, Casper Fermented Vegetables offers sourdough, raw fermented vegetables, and kombucha that are produced in a sustainable East Austin food center. Founder Ben Hollander first fell in love with the process after watching his mother ferment their foods at home. He later earned a microbiology degree before creating Casper, which now sells at local farmers’ markets and retailers.

GFY Kitchen

GFY stands for “Gluten Free Yourself,” a catchy name to describe the handmade bread of this small brand. Baked daily, GFY’s breads are certified gluten-, corn-, and nut-free and made without preservatives. The endeavor all started when founder Tim Elias experienced anaphylaxis that was later determined to be triggered by gluten. Since he’s been on a quest to educate and provide clean, accessible, gluten-free products.

Happy Hendrix Farms

Happy Hendrix Farms started when Mike Hendrix and his partner, Chris Rutz raised a few baby chicks who grew to lay gorgeous eggs. Today the couple offers their free-range, organic eggs at local farmers' markets. What we most love is their love: When their hens stop laying, Mike and Chris continue to love and care for them for the rest of their lives.  

Hi-Fi Mycology

This tiny-but-mighty company initially began growing medicinal mushrooms to sell at the local Austin farmers markets, as well as to supply to the city’s restaurateurs. However, when word got out about their varieties—from immunity-boosting oyster to memory-promoting Lion’s Mane—Hi-Fi now offers their mushrooms to purchase online and ship nation-wide. 

New Leaf Agriculture

The concept behind New Leaf is extraordinarily inspiring. An Austin-based nonprofit, this social enterprise is part of the Multicultural Refugee Coalition that supports refugee families. The New Leaf team trains refugee farmers for paid organic and sustainable agricultural work that is” dignified, in-demand, and familiar from their countries of origin.” The produce is available through CSA box delivery and at various farmers’ markets.

Peeler Farms

The Peeler Family refers to themselves as “grass farmers'' because they see this as the foundation of their entire operation. Stemming from 100 years of cattle ranching history, the current team touts their Wagyu beef that is sustainably and ethically raised and sourced. Everything is conducted within their sight and control, from the breeding and raising to the finishing and packaging.

Shirttail Creek Farm

“Bugs, grass, lots of sass.” That’s how Shirttail Creek Farm describes the life and diet of its chickens. Everything offered from this Brenham, Texas farm, from its eggs to its chickens to its beef, stems from an animal that was allowed year-round sunshine and swaths of pasture on which to roam and graze.

Talisman Coffee

Talisman Coffee is steeped in family tradition: Sandro and Johanna are the coffee farmers who oversee the thirty-five-acre Nicaragua farm that supplies the shade-grown, hand-picked, sustainably processed, chemical-free beans, which brother and sister Fernando and Jo roast in Austin. Their varieties can be purchased at the local farmers' markets and online.

Zhi Tea

The self-proclaimed “tea freaks” behind Zhi Tea hold paramount practices that are ethical, sustainable, and fair-trade when sourcing, blending, and packaging their varieties of teas—all of which are grown without chemicals. Ranging from Pu-Erh to Matcha to Rooibos, and everything in between, this boutique company is a destination for high-end tea when in Austin or browsing online.    

 
For further exploring, read our Guide to Portland, Oregon’s Best Conscious Small Brands