What We’re Reading, Watching, and Listening to this September

We love integrating new ideas and practices into our everyday lives—ultimately so we continue to feel inspired and healthy. So much of our discovery starts with an insightful article, compelling documentary, or heartfelt podcast. To that end, here’s what we’ve been reading, watching, and listening to as of late. 

These lessons are a cue to always be discerning and keep learning. Got something to recommend? Send us a DM! 

What We’re Watching

 Buck
“There is a real-life horse whisperer and his name is Buck Brannaman. This insightful and sensitive documentary tells the story of Brannaman, a revered horse trainer, and how he overcame trauma to become one of the most compassionate and leading people in his field. You don’t have to love horses to appreciate this story but learning about Brannanman’s approach will make you a better human being.” —Nichole

 
What We’re Listening To

 The Dhru Purohit Podcast: “How to Build Muscle and Live Longer”
“Muscle is the organ of longevity.” These words by Gabrielle Lyon, DO, are critical in how we view obesity, diabetes, cardiovascular disease, and more. In this interview, Dr. Lyon argues we are “under-muscled,” which leads to a host of health problems. This podcast (which you can also watch on Youtube) offers an entirely new way to look at some of the most widespread health issues today. This is another gem of a conversation hosted by Dhru Purohit” —Nichole

What We’re Reading

 The Brockovich Report
“For several years, water has been at the forefront of my mind. How clean is my tap water? Will there be enough clean, drinkable water for us all in 10 years? Just how old is our municipal water infrastructure? This is just a sampling of the questions I obsess over. More recently, after having the honor to chat with Erin Brockovich, I’ve become even more obsessed with this critical topic. Brockovich unpacks what we need to know about our water—from policy updates to corrupt oversight—in her newsletter, The Brockovich Report. It’s a scary must-read.” —Stacey

The Daily Stoic by Ryan Holiday and Stephen Hanselman. 
“This platform offers wisdom for everyday life. It helps me become more level-headed, consistent, and effective, while it also pushes me to live in alignment with my values.” —Nichole

“Why Is Corn Syrup in So Many American Infant Formulas?” from The Undark
“Research shows that about half of all baby formulas produced for the US market contain… corn syrup. That’s right. Corn syrup. The EU does not allow corn syrup in its formulas. This article unpacks why so many formulas contain this cheap and fast sugar ingredient—and what we need to know about its impact on babies’ health.” —Stacey  

Best Snack Bars for Better Blood Sugar by Levels Health
“Levels is always publishing thorough and needed information on health, blood sugar, and longevity. This piece unpacks snack bars, from what we should avoid to the ingredients to look for.” —Nichole

August Reading List

Here’s a roundup of what’s been in front of our eyes and on our minds, as of late. In the sea of I information we live in, we’ve found each of these articles to be a worthwhile and informative read.

Got any recs? Send us a note at @primafoodie

How to Help Your Child Build a Healthy Relationship with Food

How to get fussy eaters to eat vegetables.? “With a sprinkle of creativity,” writes holistic nutritionist Edie Horstman.

L-Citrulline Is an Amino Acid Known to Boost Brain Performance and Heart Health

 And it’s found in this one “unicorn” fruit…

What Are Processed Foods—and Why Are They So Bad?

 Those packaged crackers really do have a negative impact. Here’s why.

Why You Should Buy the ‘Ugliest’ Watermelon

‘Tis the season of one of the most beloved fruits of all time. These tips will ensure you’re picking the best of the bunch.

The PrimaFoodie Guide to Clean Laundry Detergent

For many of us, laundry is a household chore we do on autopilot. At some point in our lives, we learned a technique and stuck with it. But like any method, the way we do our laundry is worth re-evaluating from time to time. This is to ensure we’re doing it most efficiently and in the healthiest way for our bodies and planet. The best place to start is cleaning up your laundry detergent. 

A solution meant to clean our clothes of toxins, grime, body odors, and pollutants, detergents can cause more harm than good in the long run when they’re laden with potentially harmful chemicals. Common additives linked to health concerns, such as sulfates and fragrances, can break down clothing, seep into our pores, irritate the skin, and pollute the earth.

Here, our PrimaFoodie Laundry Detergent Guide clarifies why it’s important to choose a clean detergent and the main toxic culprits to avoid. Plus, we rounded up our top picks for the cleanest detergents available today. 

Toxic Detergent: Why It’s Important to Clean Your Clean

Perhaps you’ve chosen to use clean skin care products. Maybe you’ve rid your pantry of plastics. But what’s lurking in your laundry room? Our detergent seems to be a final frontier when we’re aiming to reduce our toxic load—and it makes sense why: We don’t apply this directly to our skin like we do other products, so the harm detergents can cause may seem a more distant threat. But a deeper look reveals the harm these solutions can cause. 

Most conventional laundry detergents (think: Tide, Arm & Hammer) contain surfactants (also called emulsifiers) that strengthen a solution’s foaming power and emulsification. These are linked to human health and environmental concerns. The Environmental Working Group, a third-party independent organization that fastidiously researches ingredients, finds certain anionic surfactants used to remove grease to be linked to severe skin irritation, eye rashes, and pervasive environmental pollution. The European Union Ecolabel organization shows certain emulsifiers to be “chronically” harmful to aquatic life. (In the early 90s, a federal ban on the use of laundry detergent phosphates, another popular emulsifier, took place in the US. Sadly, phosphates are still allowed in dish soaps and other products.)

Laundry detergents are also ground zero for fragrance. The fresh scent associated with a clean load can harbor toxins that are downright terrible. As in any personal care product, when you read “fragrance” or “natural fragrance,” it is most likely a cryptic umbrella term a company is using to include various additives without having to disclose what they are. As the EWG has long stated, think of “fragrance” as “hidden chemicals”: “A major loophole in FDA's federal law lets manufacturers of products like shampoo, lotion, and body wash include nearly any ingredient in their products under the name "fragrance" without actually listing the chemical,” states EWG. 

Dirty on Clean: Common Laundry Detergents Additives to Look Out for

Individually, each ingredient in a detergent can potentially cause harm to you or the planet. When combined with others, your cleaning solutions suddenly become harmful pollutants. Here are the main culprits to avoid:

Fragrance or Natural Fragrance

As mentioned, this is an umbrella term that hides many potentially harmful chemicals. 

Parabens

A group of chemicals used as artificial preservatives in household and personal care products since the 1920s. Most commonly called: Butylparaben, isobutylparaben, propylparaben, and isopropylparaben

Ammonia

An inorganic gas that has a harsh odor, ammonia is used to break down grime. Studies link ammonia to having a corrosive effect and can lead to respiratory, kidney, and liver issues.  

Chlorine Bleach

This classic cleaner is used to kill bacteria, mold, odors, and fungus, and to eradicate dirt. Researchers have found the cumulative use of chlorine bleach to be toxic to the lungs, liver, and kidneys. 

Phthalates

A group of common chemicals used in personal care and household products, phthalates are synthetic compounds used to make things softer. (Phthalates are commonly added to plastics to make them more pliable.) Study after study deems various phthalates as endocrine disruptors that are detrimental to our health. Common names include: diethyl phthalate, DBP (di-n-butyl phthalate) DEP (diethyl phthalate), DEHP (di-(2-ethylhexyl) phthalate or bis (2-ethylhexyl) phthalate), BzBP (benzyl butyl phthalate), DMP (dimethyl phthalate)

Dyes

There is no need to have dyes in detergent, just as there is no need to have it in foods. 

Choosing a Clean Detergent

The key in finding a laundry detergent is to read the ingredients list, which should be short and transparent. Beware of falling for marketing claims on labels such as “natural” or “organic,” as these can trick you into thinking the solution is cleaner than it is. 

The following is a short list of six clean laundry detergents we stand behind. Each one boasts an EWG score of EWG Verified, which means it meets the organization’s strictest standards for health and transparency, or EWG A, which means there are very few or no known suspected hazards in the ingredients. (We vetted each and chose those rated EWG A to have the least ingredients, all of which are free of known suspected hazards.)

To avoid any hidden scented additives, we suggest always choosing a detergent that is fragrance-free, which these are. Some clean detergents available do scent their solutions with pure essential oils, but we still opt out of those to ensure we’re grabbing the most limited-ingredient, pure solution there is. 

Editor’s Note: We only stand behind the mentioned product and not the entire brand or company’s collection, as offerings vary in terms of ingredients. As always, be sure to vet and test each product yourself. Your susceptibility to a product or ingredient is paramount and can only be verified by your and/or a medical expert. 

Molly’s Suds Laundry Powder

EWG Rating: A

Dropps Sensitive Skin Laundry Detergent Pods, Unscented

EWG Rating: A

Hello Bello Organic Concentrated Laundry Detergent, Unscented

EWG Rating: A

** While this solution is excellent, we are regretful it comes in a plastic bottle.

Nellie’s Laundry Soda

EWG Rating: A

Dirty Labs Bio Laundry Detergent – Free and Clear

EWG Rating: Verified

Blueland Laundry Tablets, Fragrance Free

EWG Rating: Verified

Why You Need an Insect Repellent—Plus 6 PrimaFoodie-Approved Bug Sprays

Protecting ourselves against insect bites is not an easy feat. Bugs are small. They annoyingly fly into small spaces and crawl between clothing layers. Taking precautions such as wearing protective clothing layers, particularly in high-density brush areas, is important. 

The same goes for spritzing bug sprays to amplify protection. But many common repellents contain potentially toxic and irritating chemicals, such as preservatives and fragrance. We’ve scoured the shelves to find the cleanest options out there. Here are our top picks for botanical DEET-free bug repellents void of any harmful additives. (And if you’re curious to learn more about DEET, read on.)

What Is Bug Spray Important?

First, let’s talk about why we need protection. The issue with bugs is the harm their bites can cause. Itching, swelling, and inflammation are three common responses to a mosquito or spider bite. Illness is another issue—and one that’s serious. The CDC states that in North America, residents are at risk of numerous “vector-borne” diseases. including Lyme, dengue fever, West Nile, Rocky Mountain Spotted Fever, and more. For this reason, taking precautions to avoid getting bitten or stung means reducing the risk of contracting a disease.

Why Is DEET Avoided?

DEET, diethyltoluamide, is a colorless oily substance that has been proven effective in warding off bugs. Yet this ingredient is controversial. Some experts suggest applying a solution with a low concentration of DEET, particularly when traveling to areas that are at high risk for disease-infesting bug bites. The Environmental Working Group states that a solution that contains DEET at a maximum of 20 percent (10 percent for children) is safe. EWG also states the ingredients Picaridin and IR3535 to “have low safety concerns and offer a high level of protection from a variety of biting insects and ticks.” 

We do not include DEET-containing repellents in this guide. Why? This ingredient is notorious for causing rashes and other side effects. Simply put: We avoid it—but we still take bug-bite precautions seriously. Choosing a bug repellent is personal. There isn’t one solution that is 100 percent effective for preventing disease-disseminating bug bites. That’s why it’s always important to consider where you’re going and your health concerns and needs.

What Natural Bug Sprays Are Best?

The following are PrimaFoodie-Approved solutions that contain only botanical ingredients and no added fillers, colors, or toxic preservatives. Again, we can’t guarantee that these will ward off all pests, but we’ve found these coupled with ample protective clothing and other precautions to work well.

Primally Pure Bug Spray
This spray contains citronella, a star natural ingredient that bugs loathe, with the added repellant benefits of rosemary and peppermint.

Erin’s Faces Deet-Free Mosquito & Tick Repellent
Citronella pairs with essential oils of geranium and lemongrass in this totally clean spray made by a small-batch, woman-founded company.

Good Flower Farm Into the Woods Bugspray
Another small-batch woman-founded option. We love how the essence of lavender gently reduces the intensity of the citronella.

Kinfield Golden Hour Deet-Free Repellent
A PrimaFavorite. A unique strain of Indonesian citronella, which this company says is more effective than other common citronella strains, complements the clove, citronella, and vanilla. 

Jao Patio Oil
A clean, uber-moisturizing oil that works as a moisturizer and natural repellant. The natural blends lends a mild lemony scent to skin.

Badger Balm Anti-Bug Shake & Spray
Lemongrass and citronella are the star ingredients in this New England-made clean spray.

Composting: Why Is It So Important?

In early 2022, a law passed in California requiring residents to compost their food waste. The law, which is part of the state’s aggressive plan to reduce food waste and up recycling efforts, doesn’t require residents to do their own composting at home per se. Rather the charge mandates that every person or household must separate their tossed food from their trash and then dump those scraps into the city- and state-provided composting bins outside.

The idea behind California’s progressive effort is to get a handle on the amount of perishable food waste that ends up in landfills. (Food waste is the largest category of matter that fills landfills.) When food is tossed, it breaks down and releases methane, a potent greenhouse gas, and climate change contributor. Experts see this as both a detrimental habit and a lost opportunity: Trashed food emits gas and adds to landfill bulk when instead its nutrients could be benefitting soil and crops.

What Are the Benefits of Composting?

With its composting law, California is looking to mirror the work of the natural world: In nature, an uneaten piece of fruit decomposes on the ground before getting digested by microorganisms and fungi and then converted into nutrients that nurture new plant growth. Composting, essentially, does this in contained settings within our communities and cities—all the while reducing reliance on landfills. It is a win-win.

Two more reasons why composting is beneficial on a municipal and individual level include:

It enables sustainable and healthy agriculture. A challenge of modern-day farming is a depleting topsoil layer. Research shows that land degradation is happening at a rapid rate. Roughly 25 percent of the total land area in the world has been degraded, according to the Global Environment Facility: “When land is degraded, soil carbon and nitrous oxide are released into the atmosphere, making land degradation one of the most important contributors to climate change,” as stated on GEF’s site. Composting helps to replenish soil’s lost nutrients, aiding in restoring land fertility for agriculture. 

Composting supports cleaner agricultural practices.

The United States’s reliance on toxic and potentially carcinogenic pesticides and herbicides is grave. The Environmental Working Group states more than 70 percent of non-organic fruits and vegetables have residue of potentially harmful pesticides. This is serious given how these chemicals have been linked to negative health and environmental effects. Experts say that replacing pesticides with composted matter naturally emboldens the soil, thus reducing the need for pesticides. 

How Do You Start Composting in Your City?

Ideally, we would all compost our scraps at home. This isn’t too hefty of a feat, given how the marketplace for chic and easy composting bins has grown. We’d all live in cities and states that mirror California’s compost mandate. Thankfully, a growing number of cities, including Boston, are making composting easy by providing compost waste drop-off sites. To find out if your city offers this, look to the following:

1. Your city’s waste removal department. Reach out to our local City Hall or city government headquarters for a contact in the waste removal department. This contact will inform you if your town, city, or county offers compost removal services or drop-off locations. If they do not, push and ask why. (The pressing questions of residents often spark new city ordinances.)

2. Your local recycling or trash service. Your town or city may have resident waste removed by an outside non-municipal organization—something that is quite common. The name and contact can be found via your local government, homeowners association, or landlord.

3. Your local schools. More schools are developing unused land into working community and educational gardens to teach children about growing and cultivating produce. 

4. Your local farmers’ market. This is always a win for any sustainably-founded question. Chances are the local farmers and purveyors in your region have a composting system in place. Ask to see if they would accept your scraps or refer you to a service they use.

To learn more about composting visit the National Resources Defense Council. 

Getting Real about Food Dyes: A Conversation with Dr. Tania Dempsey

Artificial food coloring is everywhere. In our food, our pharmaceuticals, even our mouthwash. Pick up a conventional or processed product from the shelves and you’re likely to find one of the nine FDA-approved artificial dyes listed in the ingredients.

The question then is: Why—and what harm does this cause to our health? To answer this, we reached out to Dr. Tania Dempsey, a Board-Certified physician specializing in internal medicine and integrative and holistic medicine. As Dr. Dempsey illuminates, food coloring represents the even larger issue of all the additives that go into what we eat.

Let’s start with how common food dyes are today. What are the main culprits?

Food coloring is pervasive throughout the food, drug, and cosmetic industries. 

The foods that most commonly contain artificial dyes are in the processed food category.  Breakfast cereal, chips, candies, cookies and other baked goods frequently have color added to them for appearance and to make them look more inviting.  Other packaged food, such as flavored oatmeal and macaroni and cheese,  often have food dyes listed in their ingredient list. Beverages like sports drinks, fruit juice and soda can also contain food dyes.  However, the really shocking thing is the number of foods that would not necessarily be considered “junk” food that contain dyes.

Many pharmaceutical pills, over the counter or prescription strength, whether they are capsules, tablets, contain some kind of coloring in the outer coating of their pills or capsules.

Liquid preparations, particularly for pediatric use like medications for fever or colds, often contain food dye.  The coloring probably serves as a way to distinguish the pills for the company, the pharmacist and the patient.  It also looks more attractive to the patient.   Hygiene products like toothpaste and mouthwash are usually found in various colors, with various food dyes added.   

These dyes are also found in unexpected places. What are those?

Some brands of pickles contain a yellow dye to make the pickles look brighter.  Non-organic oranges can be sprayed with a dye to give them a more vibrant orange color.  As mentioned previously, dyes are found in pharmaceuticals, even in infant and children’s products, as well as cosmetics, like face washes and creams, and personal care products like toothpaste and mouthwash. 

What are the main artificial food dyes to look out for? And what hazards or health concerns are they linked to?

There are nine FDA approved artificial dyes: Blue 1, Blue 2, Citrus Red 2, Green 3, Red 3, Red 40, Yellow 5 and Yellow 6. Studies have shown that all have some associated health risks. The literature has been extensively reviewed by several organizations and researchers. A summary of the dangers of each is outlined in a document published by The Center for Science in Public Interest.  

More than half of the approved artificial food dyes have carcinogenic potential and have been linked to tumor growths and cancer. Red 3, also known as Erythrosine, was shown to increase thyroid tumors in animal studies.  Red 40, Yellow 5 and Yellow 6 contain a chemical called benzidine, which is a carcinogen that can cause cancer.  Several dyes, notably Blue 1, Red 40, Yellow 5 and Yellow 6, have been shown to cause hypersensitivity reactions, with symptoms that can include: itching, hives, face swelling, headaches, dizziness, trouble breathing, and even anaphylaxis.  Yellow 5 has the potential for being genotoxic, which means that it can damage DNA, potentially affecting future generations of children.

Many of the dyes have been shown through various studies and meta-analyses to cause behavioral issues in children, including ADHD, which is concerning especially since children are the predominant consumers of food products that contain food coloring. *

We’ve read that some dyes are made of unappealing—and appalling—ingredients. Would you talk about this?  

Most of the artificial dyes are made from petroleum. FD&C Blue No. 2 Aluminum Lake is made from aluminum, which is a toxic metal.

There are natural dyes that contain insects, like carmine, which is a red coloring made from crushed cochineal bugs.  But many of the natural dyes come from fruits and vegetables, like beets, spinach, cabbage, or pomegranates.

What is the psychology behind using food coloring? Is it necessary?

From a health perspective, food coloring is certainly not necessary.  However, from a business and marketing perspective, food coloring sells.  Consumers, including children, are attracted to the colors, which make them excited about eating the food or taking the pill or swallowing the liquid medication, for instance. It is more enticing to eat something bright in color rather than something beige and bland. Food coloring has no purpose in any product other than aesthetics- it doesn’t make the food taste better or make the medication work better.   

What are some healthier swaps?

Generally speaking, organic food will be healthier and less likely to contain artificial food dyes. Choose organic oranges instead of non-organic, as an example.  Choose packaged products that contain fewer ingredients and avoid foods with bright colors.  Cutting back on packaged products and eating a more whole food based diet will be healthier and will avoid additional colorings or flavorings. Some products that are marketed as healthier, like fruit gummies, use natural dyes, but still carry their own set of side effects.  They may be less toxic but they can still cause hypersensitivity reactions in some people and contain excessive amounts of carbohydrates and sugars.  Staying away from foods that are colored may be difficult but there are plenty of options out there.  

Food dyes are just one example of a larger problem of copious food additives. What else is critical to know?

Beyond the issue with food dyes, we should also consider artificial or even natural flavors used in packaged food that might also be problematic.  Many products not only have color added for the visual effects but also contain flavors to make them appeal to the palate.  Artificial and natural flavorings may contain chemicals and solvents that can be toxic and can cause a variety of reactions.

Dr. Tania Dempsey, MD, ABIHM is Board-Certified in Internal Medicine and Integrative and Holistic Medicine. She received her MD degree from The Johns Hopkins University School of Medicine and her BS degree from Cornell University. She completed her Internal Medicine Residency at New York University Medical Center. She is currently a community staff member of Greenwich Hospital in Greenwich, CT.

In 2011, she founded Armonk Integrative Medicine (AIM) which has evolved into the AIM Center for Personalized Medicine, a destination practice in Purchase, NY, focusing on complex, multi-system diseases. Dr. Dempsey is an expert in Mast Cell Activation Syndrome, Dysautonomia, ME/CFS (Myalgic Encephalomyelitis/Chronic Fatigue Syndrome), Tick-Borne Infections and Autoimmunity. She is a member of the U.S. ME/CFS Clinician Coalition and is actively involved in their Infection Workgroup subcommittee. She is the co-author of the chapter on “Urogynecology and Hypermobility” in the 2020 book, Disjointed Navigating the Diagnosis and Management of hypermobile Ehlers-Danlos Syndrome and Hypermobility Spectrum Disorders. She has recently published several ground-breaking articles in the medical literature, including the review article “Diagnosis of mast cell activation syndrome: a global "consensus-2" published in Diagnosis in April 2020 and the newly published case series from January 2022 titled: “Post-HPV-Vaccination Mast Cell Activation Syndrome: Possible Vaccine-Triggered Escalation of Undiagnosed Pre-Existing Mast Cell Disease?” To learn more about Dr. Dempsey visit aimcentrepm.com.

* Additional reference:  Kobylewski S, Jacobson MF. Toxicology of food dyes. Int J Occup Environ Health. 2012 Jul-Sep;18(3):220-46. doi: 10.1179/1077352512Z.00000000034. PMID: 23026007.

What Is “Inclusive Beauty”? Meet the Iconoclastic Beauty Founder Fighting for Greater Ethics and Kindness in the World of Self Care

A new wave of beauty pioneers are fighting back. They’re challenging the toxic and exclusive pillars that have forever pervaded the beauty industry and, instead, creating products that encourage a more mindful, clean, inclusive approach to self-care.

One such pioneer is Jennifer Norman. Founder of Humanist Beauty, a B Corporation Certified skincare collection focused on breaking the conventional beauty standards, and The Human Beauty Movement, a positivity-focused social impact effort, Norman wants to encourage a new wellness and self-care industry—one that invites every individual to define beauty for themselves. Norman and her team call this “inclusive beauty.”

Before we investigate what inclusive beauty is, we’ll first take a look at what it is not. Household makeup and skincare brands have long used tactics that reinform ageism, binary gender expectations, racism, sexism, and ableism. Expectations around what someone should look like have sold billions upon billions worth of products. Yet, these arbitrary beauty standards have led to wide swaths of consumers falling victim to anxiety, depression, low self-esteem, eating disorders, and other mental and emotional health issues. 

In tandem with these issues is the continued widespread inclusion of harmful chemicals in makeup and personal care items. A 2021 study found high levels of hazardous industrial compounds—all of which linked to grave health conditions—present in more than half of the cosmetics sold in the US.  

In short, the things created to make us feel beautiful have excluded, marginalized, and sickened consumers. Norman, along with her team behind Humanist Beauty, is flipping this script. Her focus is on ingredient purity, supply chain ethics, and care for every stakeholder involved, from her employees to consumers to the planet. “I wanted to develop a brand that went above and beyond to appreciate kindness, diversity, and well-being,” the founder says. 

When we asked how she is doing this, and what exactly she means by “inclusive beauty,” Norman is incredibly forthright. “Inclusive beauty is so much more than showing tokenistic images of women with different skin tones and hair types,” she tells us. “It extends to understanding the thoughts, feelings, frustrations, and opportunities of those who have previously been marginalized and under-represented in society. It is letting people know that we see them, hear them, and care about them deeply.”

A Conversation with Jennifer Norman

Let’s start off with the genesis of your company, Humanist Beauty. 

When I started developing the Humanist Beauty brand, I reflected on my own life experiences of being an adopted Asian American girl, and also on being the single mom of a mixed-race child living with chronic illness and disability. I wanted to develop a brand that went above and beyond to appreciate kindness, diversity, and well-being. 

How do you honor “inclusive beauty” via your brand?

Humanist Beauty stands for all races, backgrounds, skin tones, ages, abilities, gender identities, and beliefs. It lets all people know that they have value, and they matter. Some of the ways Humanist Beauty honors that is by working with diverse talent like trans model Gracie Cartier, prosthetic queer dancer Kima Dima, and unconventional curvy beauty Leah Abramson. We also support those with visual impairment or blindness by offering braille ID bands for our skincare products, Herban Wisdom Facial Oil and Herban Wisdom Eye Cream. We will continue innovating for ways to serve the abilities community even more going forward. 

What changes in the skincare and beauty industry are you most dedicated to seeing and being part of? 

More and more, beauty is being defined as wellness. It’s so much more than skin-deep. It’s about living truthfully, healthfully, and connected to everyone else in a positive way. The organization that I founded, The Human Beauty Movement, is all about embracing an ethos of beauty positivity. It’s about every human being coming to know their own true self and embracing the beauty that lives within. That way, they can then manifest that beauty out into the world as they desire rather than worrying about anyone else’s definition of beauty. 

I [recently] attended Natural Products Expo West, and I was blown away by the spirit of community and togetherness that was pervasive throughout the show. There is an enhanced focus on well-being across all categories, which is a likely response to living through an isolating pandemic such as we all did. 

Humanist has obtained B Corp status, which means you must prioritize the wellbeing of your employees, customers, and of the Planet. It’s worth noting that this is not an easy certification to obtain and maintain. Will you walk us through how Humanist makes this a priority?

I absolutely founded my business knowing that B Corp Certification was a priority, and I’m proud to say that The Human Beauty Movement was certified after 1 year of being in business. 

Being a B Corp is the gold standard of proving social and environmental impact. Given that ‘clean beauty’ means a lot of things to a lot of different people (and to some, it means nothing at all), having third-party validation such as B Corp Certification elevates brands in the marketplace as representing the best for people and the planet. Rather than putting all focus on shareholder value, which prioritizes profits, we put all our focus on stakeholder value, which is the positive benefit we’re creating for the entire ecosystem which encompasses our employees, suppliers, customers, communities, governance, and the environment. We put programs, policies, and procedures in place to ask questions like, “Do our suppliers exemplify diversity and fair wages? Are we supporting a regenerative economy? Do our products deliver holistic wellness through organic content, safety, and quality testing? How are we prioritizing community engagement and transparency?” And so on. 

B Corp Certification goes far beyond the realm of just being “clean.” It helps us assess and track our progress as a benefit company and hold ourselves accountable for living out our purpose-driven values. 

Ingredients are a critical part of your brand. How do you ensure the ingredients you use and the sources you tap into are ethical, pure, and conscious? Are there practices that a consumer can follow for vetting their own products? 

The truth of the matter is that consumers love to research ingredients yet doing so can be time-consuming. And there is a whole lot of contradictory information out there. That’s why it’s good to know there are brands, retailers, and organizations that help do the vetting for them. Clean retailer Credo Beauty allows you to click on any product’s ingredients to learn about their definitions. The EWG Skin Deep database is a good source for ingredient information. While not perfect, it’s perhaps the most comprehensive source for product safety data, and the EWG Verified seal is the strongest third-party indicator of best-in-class safety. 

I have extremely high standards when it comes to the ingredients that go into Humanist Beauty formulas. Not only do I screen for cleanliness, but I also do background checks on suppliers to vet their harvesting, processing, and manufacturing processes. I also require test results to ensure all raw bulk is clean and safe. 

[We] maintain an Ingredient Glossary where anyone can research any ingredient in our formulas to learn more about its function and safety. Transparency is an important aspect of our core values. 

To learn more about Norman and her inclusive beauty approach, visit humanistbeauty.com and the-hbm.com. 

—By Stacey Lindsay

The PrimaFoodie Guide to Amazon Alternatives

Choosing to support smaller brands and companies can be harder than expected. It requires determination and the time to research and vet alternative options. Making such a change can be particularly daunting when you’re aiming to forgo the services of one of the world’s largest online retailers: Amazon. 

Since its inception, Amazon has seen its share of employee and customer boycotts. Some people withdraw from Amazon due to reports of poor employee working conditions. Others aim to support channels that encourage and help to sustain small brands and companies. 

Whatever the case may be, a growing swell of interest to exit the services and goods of Amazon continues. If this is of interest, there are alternative shopping platforms—thankfully, an increasing number. We’ve rounded up the top six to consider when purchasing clean, local, sustainably sourced foods, self-care items, and home goods. 

Thrive Market

We’ve applauded this community-focused online marketplace many times before. With a giant curated selection of organic, non-GMO, and sustainably made foods, pantry items, and home and personal goods, Thrive offers a clean e-commerce selection that is hard to beat. The site is easy to shop, with items divided into obvious market sections and dietary and lifestyle needs. The company creates its own line of products and offers carbon-neutral shipping in recyclable packaging.

Package Free Shop

Lauren Singer, the founder of this Brooklyn-based online shop, is a true plastic-free pioneer. With the founding of Package Free Shop she and her team have helped to offer a fun, convenient way to shop for personal, pet, and home goods free of unnecessary plastics and coverings. The range, which is all from independently owned brands. (We absolutely love the kitchen section.)

World Market

This online marketplace, which also has stores across the country, continues to surprise us in the food and kitchen department. With a strong emphasis on global, fair-trade, and niche, the specialty spices, nuts, and jarred goods here are varied and hard to find. While this retailer is by no means perfect (there is still a wide range of mass-produced items, including furniture, here) it does provide a solid default option for finding smaller brands that value sustainability and ethics. 

Etsy

When Etsy sprouted out of Brooklyn in 2005, no one ever expected it to have the impact that it does today. This global online hub allows small artisans to sell their goods and has grown to be a premier go-to resource for supporting local, small and consciously made products. Etsy now has B Corporation status, which means it must consider the welfare of its employees and the environment in all that it does. With an assortment from personal care to furniture to jewelry, this company offers a giant selection. (It is also the first online shop to offset all its carbon emissions from shipping.) In this time of uncertainty, many have turned to support Ukrainian Etsy makers as an alternative means of helping those in need.

Bookshop

It’s common to look to Amazon as the default option for buying books online. Thankfully, Bookshop.org has sprouted and made both buying books and supporting small, independently owned bookstores easy.  Another certified B Corporation, Bookshop partners with small shops across the nation to offer essentially any and every book title. This company is generous with its profits, giving away more than 75 percent of its margin to the authors and shops. This is the PrimaFoodie go-to for all new cookbook releases.

Grove Collaborative

Grove Collaborative, which launched only a few years ago, aims to be completely plastic-free by 2025. An online retailer, it offers an assortment of personal, beauty, and household items, all of which have been vetted by their very strict set of standards that includes ingredient transparency (including no items that include artificial “fragrances”), no animal testing, and item that comes from ethical supply chains. 

The Simplest Act that Can Change Your Life

Whichever way we choose to communicate, the power of the written word is indisputable. That’s because the act of writing things down, with our hands clutching a pen and the ink drenching the page, is a practice that elicits a specific response in humans. Recent research suggests that the physical practice of writing—not texting, not typing, not voice-noting—is linked to stronger memory recall and higher brain activation. (Professor Kuniyoshi L. Sakai, a neuroscientist at the University of Tokyo and the author of a 2021 study on physical handwriting has been quoted saying that “paper is more advanced and useful compared to electronic documents because paper contains more one-of-a-kind information for stronger memory recall.”)

Writing down your thoughts—or goals, or ideas, or lists—is also a means that helps you bring ideas to life, author and life coach R.A. Leslie tells us. “It’s a visualization,” says Leslie, who bases much of her coaching work on journaling. (Leslie taught a journaling workshop for our first HEAL with PrimaFoodie Summit this past summer.) “You concretize things when you write them down. You get clarity—and your subconscious will actually obey what your conscious mind is telling you.” Leslie’s theory shows that by putting something to paper, the thought becomes real which in turn causes “your subconscious to obey what your conscious mind is telling you.”

So, if you seek to eat more vegetables: Write it down. If you desire to cook at home more: Jot it on paper. If you yearn for more organization and clarity: Go analog. “Whatever your goal is, if you want to be healthy, want to feel a certain way, want to follow this plan to feel better and healthier, writing helps,” says Leslie.

It also works from the other end of the spectrum. Meaning, if you lack the motivation to do something that you know would be great for you, writing it down can “trick” you into doing that actual act, says Leslie. “It’s really about telling your mind what it’s going to do.”

These reminders of how an exercise that is so simple yet so transformative intrigues us—particularly because we’ll soon be launching a PrimaFoodie tool that harnesses this power. (More on this very soon—stay tuned!) In the meantime, here are three more reasons to consider picking up the pen or pencil more often:

#1: It is fast. Sure, we’ve become so used to tapping a quick note to ourselves on our phones, but jotting down an idea with our entire hand is usually much swifter than relying only on our two thumbs. This is why Leslie is always prepared. “I have a piece of paper and a pen with me all the time.”

#2: It is easy. There’s no pressure to jot things down perfectly, says Leslie. Do it in your style and your way, whether this means dedicating a full hour to journal, using a consistent planner, or quickly jotting down random handwritten notes. The key is to write with no parameters. “This is something that should be pleasurable and enjoyable.”

#3: It is the beginning of something bigger. What is the bridge between our thoughts, goals, and dreams and their reality? Leslie says it is the act of immortalizing the idea. “The [aspect of] writing it down is the first step to really feeling and doing what you want.”

Stay tuned here and on Instragram for our upcoming PrimaFoodie launch that incorporates this simple, life-changing skill.

From Ice Plunges to Dream Readings: What We Learned from our HEAL with PrimaFoodie Summer Health Summit

At the risk of sounding cliché, it feels like just yesterday when we were producing our first virtual summit. Our small-but-mighty team (we’re looking at you Adrienne and Emila!) had boots on the literal and digital ground, booking talent and recording workshops, while Nichole was juggling interviews, partnerships, and all the like. There were moments where an hour felt elastic as we stretched it to fit in all there was to plan.

Now here we are, on the other side of the launch of the HEAL with PrimaFoodie Virtual Health Summit, feeling revitalized and empowered. This project was a lesson in gumption and kismet, and a reminder that when we follow our guts, and keep them healthy, great lessons unfold. We’re grateful to each of you who joined.

There were giant takeaways from this premiere event that amplified our minds, bodies, and souls.

• For our mental wellness, we learned how to break free from toxic thoughts from Keren Eldad. We found essential time management skills for moving through our weeks with joy from Margot Janks. We benefited from a practice to help us tap into a “deeply respectful motivation” to be present from Elena Brower.

• For our physical wellness, Dr. Jacklyn Tolentino informed us on symptoms of blood sugar and hormonal issues. Jennifer Ragazzo revealed exactly why a damaged gut impacts our entire bodily system (including our skin and emotions). Hilda Labrada Gore gave us one of the most impactful home tools to boost our energy, mood, and glow. (The effect it had on Adrienne and Emila was instant proof!)

• For our emotional and spiritual wellness, Jennifer Swartley gave us the wisdom to acknowledge and breathe through burnout. Sarah Chavez and Marina Mizruh illustrated why creating inviting, warm, personal interiors can have immediate effects on how we feel. And R.A. Leslie walked us through a journaling practice to help us “critically think” about our lives.

Of course, these learnings are only a hint at all we covered and the amazing talent that took part. We also got cooking and baking in the kitchen, conversing about how we need to support regenerative agriculture, and the fascinating reasons behind why eating more nutrient-dense foods is an act of environmental activism. 

At the end of it all, we felt lighter and more positively charged than we ever have. We’re fueled to do this again. Stay tuned for more HEAL with PrimaFoodie summits in-the-works—and let us know if there’s anything you wish to learn about in the future.  

Our sincere thanks to each of our talented experts for their contributions: Britta Plug, Dr. Robin Currey, Jennifer Swartley, Farmer Lee Jones, Amanda Ramirez, Margaret Floyd Barry, Jennifer Ragazzo, Leah Ann Bolen, Barbara Stamis, Dr. Jaclyn Tolentino, Michael Mansour, Laurel Gallucci, Seonagh Kummer, Elena Brower, Margot Janks, Jayne Williams, Sarah Chavez and Marina Mizruh, Belinda McCall, R.A. Leslie, Hilda Labrada Gore, Monica Ford, Keren Eldad, Abigail Wald, and Hitha Palepu,

The Plastic-Free Pioneers Making It Easy to Create a Sustainable Kitchen

One of the longest-running missions we’ve been on at PrimaFoodie is to cut out the plastic in our homes, especially our kitchens. Continued research suggests that exposure to bisphenol A (BPA), a synthetic estrogen found in hard plastics, may cause certain cancers. Manufacturers have been producing plastics that are deemed “BPA-Free”, but research on the alternatives links them to similarly concerning health issues.

The workaround? We aim for glass and other non-plastic materials to store our leftovers, seeds, nuts, and any other food items. We’ve found that when you start in the kitchen, ridding plastic from other places in the home gets easier—and, thanks to these brilliant companies, even fun.

Package Free Shop

Since its opening in 2017, this Brooklyn-based online shop has helped to keep millions of pieces of trash out of landfills. Founded by Lauren Singer, the environmentalist known for the savvy blog, Trash Is for Tossers, Package Free Shop offers a range of non-plastic items from personal care to office supplies to pet grooming, all from independently owned brands aimed at reducing unnecessary packaging and waste. The site is a joy to peruse, and the kitchen section is abundant for its stainless steel containers, wood cutting boards, reusable straws, and the like.

Blisshaus

The Cadillac of pantry storage systems. Blisshaus, a collection of streamlined glass pantry jars and labels, is the brainchild of founder Wiebke Liu, a Germany-born, McKinsey-trained strategist with an intense passion for the intersection of efficiency and aesthetics. Liu created Blisshaus to be a multilevel option for creating a plastic-free kitchen. You can order their varied-sized jars to re-package your food items yourself. Or you can opt for their virtual or in-person kitchen makeover service, where a Blisshaus expert will walk you through the pantry organization process jar-by-jar.

Fillgood

More than a decade ago, Fillgood founder Stéphanie Regni took a class on recycling that changed the course of her life. She learned that the act of recycling, as well-intentioned as it is, is not a long-term solution for the copious amounts of plastics that end up in landfills. Her response to her realizations was founding Fillgood, an educational platform and online boutique that offers a range of plastic-free household items and refill options. The Fillgood kitchen section is an excellent resource for hard-to-find food storage staples like beeswax wrap, and welcomed discoveries including handmade dishwasher powder.

Honorable Mentions:

Zero Waste Store

The Refill Shoppe 

The Zero Market

The PrimaFoodie Short Guide to Creating a More Positive, Sustainable Home

“The home should be the treasure chest of living,” French architect Le Corbusier famously said. We agree. Our environments have an immense impact on how we feel and function. No longer do we create homes for mere shelter: Our surroundings are keys to our wellbeing.

In truth, however, creating a home that is both a sanctuary and a supporter of a clean lifestyle might seem like a challenge—but it need not be. The smallest steps can lead to a space that invokes calm and positivity and supports a cleaner planet. Just as we might meditate or eat whole foods to care for ourselves, incorporating certain details in our homes and making specific changes can have a tremendous impact on our wellbeing. Here are four simple ways to get started.

Editor’s Note: If you’re looking to learn more about how our environments impact our lives, join Nichole, Sarah Chavez, and Marina Mizruh for their conversation on “Creating Your Optimal Space” at our upcoming HEAL with PrimaFoodie Summit. Tickets are on sale for one more day. Details here.

#1: Vet Your Home Cleaning Products

Even with the proliferation of clean, environmentally responsible household products, it is still easy to get despondent over the detrimental chemicals (and plastics) that some companies continue to use. But rather than getting overwhelmed, we can choose to take steps in the right direction. One of the smallest changes that can have the biggest impact on reducing toxicity levels in the home is to break free from conventional cleaning products. Avoid bleach and formaldehyde and instead aim for simple solutions made of pronounceable ingredients like vinegar, essential oils, and baking soda. (Branch Basics makes an excellent line of plant-based cleaners.) 

#2: Let There Be Healthy Light

Good lighting is one of the most impactful and affordable ways to breathe positivity into a home. By “good” we mean a mix of sources that are natural and sustainable. First, optimize natural light by keeping windows clean and unobstructed. A strategically placed mirror or glossy, non-VOC paint can also help to disperse natural brightness. Second, replace artificial light sources with LED bulbs. These use approximately 85 percent less energy than incandescent bulbs and help to shave off 25 to 30 percent on electricity bills.  

#3: Aim for Glass and Cloth

Disposable materials, particularly plastics and paper products, are still nearly impossible to avoid. But until the giant corporations stop pumping out these products, the onus is on us to reduce the amount that enters our homes. We’ve found the easiest places to start are opting for glass storage and pantry containers, which don’t release any chemicals into food, and swapping paper towels for linen or organic cotton towels.

#4: Dedicate a Space for Calm

At PrimaFoodie, we view meditation as a vital practice for clarity, productivity, and overall self-care. The key to reaping the benefits is consistency—and what supports consistency is having a clean, safe, comfortable space to meditate. This doesn’t have to be an entire room. A quiet corner works just as well. Aim to keep any tools that support your practice, such as a meditation pillow, blanket, or mat, neatly in the area to avoid any obstacles coming between you and bliss.

For more ideas on creating a sustainable, healthy home, see ‘The Case for Keeping a Clean Fridge.’ 

Bookmarked: 5 Recent ‘Wellness’ Articles Worth Noting

We’ll read thought-provoking wellness wisdom anywhere our eyes land on it: in a magazine, on a favorite website, via a new study. But what constitutes “thought-provoking” likely differs for each of us. At PrimaFoodie, we seek wellness reporting through an inclusive lens: features that consider the truth that feeling good and living well must be accessible to everyone. Plus, wellness comes in many shapes and sizes. Even the act of keeping a streamlined kitchen, as this brilliant Remodelista feature below outlines, can be an act of self-care in and of itself.

‘How to Recycle’ via Doré

This headline may come across as reductive—but in truth, it’s anything but. The chain of recycling is complicated. The guidelines for what can and cannot be recycled vary widely between cities, states, and countries. This lack of clarity can push many to throw up their hands, but Tyler Simmons, the zero-waste coordinator for EcoAction, says it’s important to not give up. As he expresses in this interview, what we need as consumers is more clarity and the gumption to hold the large corporations responsible for the plastic they pump out.

‘Tending to Your Plants Is Really Tending to Yourself’ via Well + Good

Whether you have a massive kitchen garden or a lone houseplant, having some form of greenery in your living space offers a chance to foster a stronger relationship with yourself and the natural world. In this article and accompanying podcast, regenerative gardener Emily Murphy, plant doctor Maryah Greene, and licensed therapist Anita Yokota speak to the body, mind, and soul benefits that come from tending to plants.  As Yokota says, “research has shown that we are drawn to the color green because it's refreshing...and it de-stresses us.”

‘Confused about Chemical Safety?’ via The Credo Blog

It seems the word ‘chemical’ has gotten a bad reputation. We aim to avoid chemicals in our food, our skincare, and our household products. But when we take a pause to consider, everything—literally everything—is made of chemicals. It’s just that some are hazardous to our health. What we need to do is consistently educate ourselves on how to keep our radars sharp on which chemicals to avoid. This quick primer is a good place to start for personal care items.

‘The Healing Power of Play’ via The Good Trade

Remember recess? That chunk of time dedicated to free play somehow gets totally overlooked once we hit a certain age. This is unfortunate. Researchers tout the benefits of play, which can be any form of healthy, creative, self-indulgent folly, as being wider reaching that we may realize. As this writer sees, play can be discovered in overlooked places—and it may be a tool for the healing we need.

‘5 Clever Efficient Ideas from a Cookbook Author’s Home Kitchen’ via Remodelista

Your home should rise to meet you. And your kitchen? It must bend over backwards, at least in our minds. As Nichole has long said about keeping a clean pantry and tidy fridge, streamlining your cooking space isn’t solely about aesthetics. It’s a critical ingredient for keeping you inspired and calm so you continue to cook healthfully. This peek into cookbook author Amy Thielsen’s kitchen is fodder for creating an efficient and inviting space that works for you.

What to Expect at HEAL with PrimaFoodie, Our First Virtual Wellness Summit

When we first set out to host a wellness summit, we were clear on two things.

First, we wanted it to be fun and inspirational. The world is saddled with hardship and our lives are busier than they’ve ever been. These truths can make uplifting ourselves and making changes toward an empowered and healthy lifestyle a challenge.

Secondly, and most vitally, we wanted our summit to be accessible. Wellness is not a privilege; it is a right for every human. This creed has always been a passion point for Nichole and all of us at PrimaFoodie. The lessons, foods, and tips that open the doors to true well-being need to be right there for all of us, no matter our background or standing in life.

So here we are, amped by these convictions. We’re thrilled to present to you a peek at our first digital wellness summit, H.E.A.L with PrimaFoodie, taking place on August 25th & 26th*. We’ll be gathering online for inspiring and engaging workshops, interactive sessions, and interviews led by our founder, Nichole, and the PrimaFoodie team. Joining us will be experts in the fields of holistic health, nutrition, food activism, mindset coaching, bodywork, and sustainability to educate and empower. These individuals are the best in their fields, and they’re bringing their coveted wisdom to help all of us in the PrimaFoodie community make the shifts we desire.

The intention of this summit is to revitalize your self and soul. To support you in doing this, you’ll get access to life-shifting information, plus downloadable takeaways to bring with you to continue your healing journey. Not to mention there will be exercises, cooking tips, and mindset focuses to keep tucked in your “pocket” so you can thrive no matter where you are. 

This is just scratching the surface. The key to this gathering is you: Whatever you seek—be it to shed old habits, lean into a cleaner way to eat, or find the courage to take a new wellness path—we’re there for you. Take a peek below to see some of the many experts and offerings we have slated.

And lastly, back to the word: “accessible.” If you or someone you know is eager to join yet faces a challenge with our ticket price, please send us a note here. We have a handful of tickets available at a sliding scale and want to ensure everyone who wants to join can.

We can’t wait to see you on August 25th & 26th. Here’s to our good health and luminosity.

Some of the offerings and experts at H.E.A.L with PrimaFoodie:

• A ‘Detox Your Mindset’ Workshop with world-renowned career coach Keren Eldad.

• A transformational breathwork session with intuitive healer Barbara Stamis.

• A radical new look at hormone imbalance with Dr. Jaclyn Tolentino.

• Tools for conquering burnout with leadership and mindset coach Jennifer Swartley.

• And much much more…

PURCHASE YOUR TICKET HERE

*All ticket holders will have access to the digital summit content for one week, beginning on August 25th.

The Life-Shifting Potential of a 'Mindset Detox': A Conversation with Coach Keren Eldad

We’re aware of the toxins that can build up in our bodies, say from eating lots of refined sugar or processed foods. We also know about the havoc this can wreak on our health. What many of us tend to overlook, however, is how our minds are also susceptible to toxicity. “Our mindsets can also be affected by toxins building up, through the accumulation of toxic thoughts,” says certified career and executive coach, Keren Eldad (whom we and her legions of fans call ‘Coach Keren.’)

Nagging and harsh narratives that play out in our heads, like I’m not good enough or I will never be successful are what Coach Keren calls “junk food thoughts.” They may seem banal, but their impact is harsh—and they can get in our way of living a truly authentic and happy life.

Enter ‘The Mindset Detox,’ Coach Keren’s brilliant strategy for freeing ourselves from toxic thoughts. It’s accessible to everyone and—as she outlines in conversation with Nichole here—an incredible antidote to overwhelm and unhappiness.

A Conversation with Coach Keren Eldad

What is ‘The Mindset Detox’ and why is it important?

The Mindset Detox is simple, and so important and relevant for everyone. The reason why a mindset—the established set of attitudes held by someone—“detox” is critical to most is because most people need one. Most people are feeling stressed, stuck, and just feeling like they are not living to the fullness of their potential. The latest Gallup poll and American Psychological Association figures consistently show that north of 60 percent of U.S. adults are feeling daily stress and worry, and this is just one area in which most of us could use a bit of a “cleanse” (to borrow from detox terminology).

We hear a lot about detoxing the body; about how there are chemicals in food that can be harmful, how pesticides can affect us, and how bacteria can build up in our systems. We hear about the perils of gluten, and sugar, and caffeine, and we are aware that the consumption of these can fill our bodies with harmful toxins, which can cause us to feel bad, or to at least not be in optimal health. Many of us are also aware that in order to alleviate the results of toxin buildup, many experts recommend a deep cleansing to help rid those toxins, and get you feeling better. 

My theory is that in the same way, our mindsets can also be affected by toxins building up, through the accumulation of toxic thoughts. Junk food thoughts, like I can’t get well, I won’t forgive this person, there isn’t enough time to catch up, and everyone else is doing so much better than me. If this rings true or familiar with anyone out there reading this, I believe the solution (or at least, the beginning of the solution) is The Mindset Detox.

Specifically, you may want to work your way out of the five most common negative patterns of thought that I have seen, as a certified coach and as a suicide counselor with CTL, towards undoing them and getting past them. These “toxic five,” based on my work with over 500 top-tier leaders and my years of experience as a crisis and suicide counselor are judgment, insecurity (self-judgment), negativity, blame and resentment, and impatience.

What is the best way to go about The Mindset Detox? Where do we start?

The best way to START is to recognize that we are not entirely happy. This is very hard to admit – but just as any search for a cleanse or cure begins in the body, it must start with the awareness of what does not feel so good. When we can identify that there are anxious thoughts we could live without, that guilt plagues us, or that we constantly compare ourselves to other people, or that we tend to blame others in moments of stress – we can also begin to target these and begin to do the work to unwind our mindsets from these patterns. In other words – to detox.

This depends on two things: 1. Admitting that you do not feel 100 percent great all the time, that you do not “have it all together,” that you do not know everything and that you could use some help or work on learning something new around here, and 2. Being able to welcome some uncertainty and discomfort into your life for a brief period while you go through your detox. Just as for most people (if they are anything like me) a cleanse is a shift that requires some effort and discomfort, same thing goes for a mindset detox. We have to relinquish old, habitual patterns of thought that will not just roll over and die. It will require a period of internal work. The good news is, with a great coach and excellent support system, this goes easier. In fact, you may even enjoy the learnings and the process of tackling and detoxing from each of the aforementioned five.

What are some ways to identify toxic thoughts?

It’s pretty easy to identify them but clearing them out is an entirely different matter. I am not too sure a clearing out of brain space is possible, at least not entirely, but a shift in focus IS–and that is what a detox is about.

Let’s begin with identification. I’m fairly certain, as I speak to people day in and day out about thoughts that trouble them, thoughts that scare them and thoughts that seem to feel heavy, that most people know what I’m talking about and can identify these very readily. But let me get specific here to give you some examples: When we dwell on how somebody hurt us or how something set us off our course. 

When we make constant comparisons, dwell on blame, harp on and on about how we never get ahead, on how we have been at this company for so long but don’t think we are being appreciated or are getting anywhere, and even on how terrible 2020 was – we are thinking toxic thoughts. If we let such thoughts linger without check, they will infect our entire lives, affect our attitude and self-image, and they will become a part of who we are. 

Like me, you probably know people who have let their toxic thoughts run away with them. They are bitter, cynical, sour, constantly complaining, stressed, anxious. They are probably also stuck in a negative rut–perhaps in a bad relationship, or perennially single, perhaps constantly in debt or going from job to job, and so on. Why is that? It’s because they let those thoughts take root. By now, their negative—or toxic–patterns of thinking - have not only become who they are, but self-fulfilling prophecies. 

And if you are honest, you probably also identify some such thoughts in YOU. These thoughts come to us all. What is of extraordinary value is our ability to identify them, our willingness to experience or sit with them, and our desire to learn how to focus our mind more on what we DO want to think than on what we DO NOT want to think. This is the work of the detox.

How can we start to shift our focus?

To unpack all patterns of toxic or negative thought would be too elaborate here, but let me begin to help you shift your focus from a negative thought with my number one favorite mindset-shifting exercise. I call it the Pause Principle. Here is how it works:

Every time you hit an obstacle or challenge from now on, I want you to do this: DO NOTHING. Literally hit pause. In this moment, take three steps: 

1. Turn Inward. Recognize your reaction is the real enemy. Getting defensive, angry, jumping to conclusions–these are the actual problems. The tip off will be negative emotion. Stop yourself right there. 

2. Question. Ask yourself: “Is what I see or how I see it the absolute truth? Is this the full story?” If not -get curious. 

3. Reframe. Ask yourself: “How can I see this as an opportunity?”

What is an example of a moment when you have integrated this into your life?

A couple of years ago, I was seated on a flight from Miami to NYC, next to my friend-Latin American TV host Lili Estefan. We sat, we chatted, we drank wine. I was on top of the world. Then, that terrible thing happened. The one that sets us all off – even normally calm people: The plane got grounded, and we were asked to get off the plane. 

This truly incurred my wrath, first because I thought I would be late getting home, and mostly because I was in first class, and sitting next to a celebrity. But as we disembarked, I did that PAUSE in my head. 

In the pause–I first noted to myself that freaking out would not be a good reaction. To wit, as we walked back into the airport, I saw this lady totally take it out on a receptionist who couldn’t do anything for her. She was the problem. Next, I asked myself if the grounding was really so bad. As a stereotypically Jewish person, that was very easy for me to do, because I’ve had a lifetime of training for disasters. So, I conjured them up. I thought- who knows – we might have crashed? Maybe something was wrong with the plane? Maybe the pilot is going through a breakup and isn’t fit to fly?

And finally – in a pause that literally took about 17 seconds, I turned it around and instantly saw the opportunity. I mean, HELLO?  I was in the Miami airport, with a South American superstar. Lili and I turned that very long delay into an adventure. We ran around the airport in one of those golf carts making Instagram movies, and delighting not only everyone around us – but ourselves, too. We had dinner. It was fun. 

The bottom line is that though we did fly coach home, and we did get in late, we got a great story out of it. Plus, my IG following tripled that night, and I got three new clients in South America. 

How do you get out of feeling down and out when nothing seems to be going your way?

What you describe is a conflation of the toxic five. Feeling “stuck,” or “down” with general malaise is seldom only about insecurity or impatience. It’s more of a cluster of feelings. I think what this question is about to address is the feeling many people out there have, which is that they are stuck, or down. It’s like a nagging dissatisfaction.

If so, then I will assume that these people want motivation, and have heard all the advice on how to get motivated and even though they really want to move ahead, they just feel that they...can’t. If so – HOW does one get out of this and into the next level?

The first thing I can say to this is that I understand, and that I know how hard this state is. I remember being stuck myself–way back when I was considering getting divorced, or when I just couldn’t find the wherewithal to start my own business, or when my first business shut down, or when both my cats died in 2015 and I found myself having to start all over at the age of 36.

I mention these times in my life because I want anyone out there to know that they are not alone, and can get over any period of challenge or stagnation, no matter how prolonged. The way out is through the recognition of two useful perspectives:

1. That you are not actually stuck. What is actually happening is that you are committed to certain patterns of behavior because they’ve helped you in the past. Now, if you are feeling stuck,then those behaviors have become more harmful than helpful. But if you understand that the reason why you can’t move forward is because you keep applying old formulas to a new level in your life, maybe you will embrace what you hear here today–because I will give you the new formula you can try in order to get new results. 

2. That you are VERY powerful and CAN move forward if you want to. For those out there who are “stuck,” or feeling “down:” I would like to remind you of who you are. You are pure potential. You are a magnificent being with a LOT to offer. If you are stuck, you may have forgotten this. Take a second to remember who you are right now. You are not small. You are not meant to be small. Similarly, you will not be stuck forever. Figure out what’s missing in your life. What aren’t you doing or what are you doing too much of that’s causing you to feel so stuck?

To move forward, you will specifically need to embrace these two perspectives. You will also need let go of three things:

1. the past,

2. any blame towards yourself or others, and of course

3. caring what anyone thinks about your upcoming transformation because you will 100 percent fail. That’s just how life works.

To begin to embody these principles and move forward, listen to the stories in your head. What are you telling yourself about what happened to you in the past? Does it involve blame, shame and regret? Does it involve judgment? AUDIT your stories for the toxic five.

If you identify any of the toxic five (and you likely will), ask yourself why you are stuck on these stories and what you can do to live with them, accept them, and move forward. You can't undo what has brought you here, but you can choose to find peace and to make it useful to you, which will allow you to see your reality in new ways and feel freer to change your attitude. All this takes is work and the earnest desire to grow.

Personally, I did this work just because I was so sick of being that person who whines all the time. Way back when, I had stories too–one to explain each of my problems. They kept me justifying why I was in a crappy marriage, why I didn’t like my job but really couldn’t start my own company, why I couldn’t afford vacation, and whatever else I was denying myself. 

As Rumi said, you were born with greatness. Once you realize this, and really receive it in your heart (it’s ok to mull it over; realizing you are awesome takes time) the rest, the “mindset detox” itself, is peanuts.

What are your top tips for daily mindset resets?

I have only three tips and I live by them:

1. Meditate every day for 15 minutes and read as much uplifting content as you can, for 30 minutes, every day. Happy minds begin and end with what you feed them

2. Two epic daily writing practices: A. Write to do lists each morning and watch your time and energy expenditure. You are not a machine, do not live like one; B. Write three things you appreciate each day in a gratitude journal. It will change your focus, which will change your life.

3. Curate and hang out with people who are awesome, happy and rooting for your rise. Nobody, and I mean NOBODY, can do this alone.

For more of Coach Keren’s Mindset Detox tips, watch her IG Live conversation with Nichole HERE.

3 Mindset Tips for Meeting Exercise Resolutions

Reaching our goals is no easy feat. To create any change requires consistency, gumption, and ultimately belief in ourselves. But so often, we focus too much on the end game rather than the success along the way. It is there, in the process, where the greatness exists. That's why at PrimaFoodie we want to celebrate those small wins. They may seem more limited in size, but they add up to remarkable things. 

It’s the time of year when many of us are trying to make good on big resolutions relating to health and fitness. Whether it’s a new exercise routine or a clean protocol, we come to these decisions with clear-eyed optimism and excitement. But so often—too often, really—we’re left in the dust of our aspirations. But what’s important to remember is that it’s not a lack of gumption or willpower that causes us to fall short of resolutions. It’s our approach. Big goals are achieved through small steps.

I have lived this truth over and over. When I’ve fallen out of an exercise routine, my first instinct would often be to get back on track by leaping into a long run. And then it would hit me: I wasn’t ready for a long run. What I needed was to take a walk around the block—and then to celebrate it. Because that walk would be the first step to the journey that would lead me to the long, joyful run I was envisioning and back into my routine.

If I had pushed myself into a big run, there’s a good chance I would have ended up with exhausted muscles—or worse—and that would have set me back even further. By taking the healthy micro steps that my body really needed, I could build up to a long run in a sustainable way, meaning I’d be able to run easily and often. And that’s really the goal, right? To get into a fitness rhythm where you’re getting exercise most days and you’re feeling good doing it.  

So how do we practice this? By embracing all the steps, no matter their size, and celebrating the small wins. They all add up to a marathon—and by leaning into them, we enjoy the journey so much more. 

 3 Mindset Tips for Meeting Exercise Resolutions

 1. Clear the obstacles.

 All kinds of distractions and impediments can throw us off track. Clear them out of the way so there is nothing between you and your workout.

 -  Get things ready the night before. Fill up your water bottle, lay out your workout clothes, and have everything where it needs to be so you can get to your workout without anything slowing you down.

-  Have a plan. Work with a trainer who creates custom workouts for you or try one of the many workouts available online. There’s so much out there, you don’t have to come up with your workout yourself (and enjoying the challenge with others is motivating).

-  Plan for unexpected opportunities. Keep a pair of running shoes or your favorite workout equipment in your car. If you find yourself out and about with time to spare, you can sneak in some exercise outdoors. It’s a much better way to celebrate free time than hunching over your phone.

 2. Trust that every minute counts.

 Most of us know we should be aiming for at least 150 minutes of physical exercise a week—and that moving more often means even greater health benefits. But this can be broken up into tiny chunks. If 30 minutes a day, five days a week, feels overwhelming, try three 10-minute sessions, or even six 5-minute sessions, in a day. Research shows it’s as beneficial to your health as doing 30 minutes at once. Here are some tips:

 -   Try the scientific 7-minute workout. Many applaud this quick-but-intense interval method.

-   Working from home? Pretend you have to “commute” to your next Zoom meeting and take a walk around the block or go up and down the stairs for a few minutes before you sign on.

-   If you sit a lot during the day, take a 5-minute dance break (or squat break or push-up break) after you complete a big task.

 3. Honor yourself and your wins.

Maybe you’re not up for a full-on marathon today. (If you’re just getting back to an exercise routine, you’re probably not.) So start small—literally. Tell yourself, “I’m not going to run on day one, I’m going to walk around the block.” And then acknowledge and celebrate yourself for doing just that. Even the seemingly small act of taking the stairs can result in a huge shift. Every minute and every movement counts. They are the steps that add up to your lasting fitness journey.

With love,
PrimaFoodie

Why Women Need to Make their Voices Heard

Several years ago, I began to notice a troubling trend in my daughter’s preschool classroom. My daughter, who had always been bright, opinionated, and decisive, began to shrink and silence herself. I watched as the boys would shout their answers while she would sit quietly with her arm raised, choosing to follow the rules rather than compete for her voice to be heard. 

This scene was a stark image of the significant imbalance we face in the world. Too many women shrink themselves, quiet their voice, and alter their visions to cater to others. Witnessing this broke my heart. It also lit a fire in my soul. I have work to do—we all have more work to do—to encourage true gender equity in the world.

We see how the cards are stacked against women everywhere. I have seen powerful, smart women stagnate or stall in their careers after taking time to have children. Certainly, we have evolved as a society, and the job of childcare is shouldered by both men and women. However, there still is a significant imbalance, which results in women either downshifting their careers, giving up on their passions, leaving the workforce entirely, or facing significant obstacles and disadvantages when they choose to re-enter the workforce. 

 In 2020 alone, a year that has been marked by significant challenges, women have been disproportionately impacted in the work world, thus facing intense barriers including the loss of jobs and stymied careers. This has an immediate effect on the individual, but also in her family, community, and society at large. When women leave the workforce, it cuts into the future of women leaders.

 It is critical that we change mindset around women’s equity and be advocates for change. We need to take the steps to shift the conversation and put an emphasis on progressing parity. Whether it be starting a business, raising caring children, or pursuing any passion, every woman’s purpose and voice is worthy of being nurtured, honored, and respected. These decisions are what grow our society. Until we have a world that supports every woman's choices rather than penalize them, we need to fight.

 One of the most influential ways to do this is to invest in ourselves. We need to own our dreams and accomplishments. We need to rally for progressive work policies, support female entrepreneurs, offer inclusive maternal leave, and buoy what we truly want each and every day. That is up to us. Quieting our voices doesn’t lead to true change. Pursuing our passions, fighting for our worth, and bolstering our personal agency does.

 By doing this we are doing two giant things: We’re giving credence to our dreams and we’re working to knock down a systemic issue that has, for too long, become central to modern life. It is scary, I know. I have left the workforce, had a child, experimented, and started businesses all facing great precarity. I have experienced ups and downs and weathered huge learning curves. It is hard but it is worth it. I know my voice is worthy. And when I face doubt, I think back to my daughter raising her little hand in class. I want to set the tone for her and all girls that our voices need to be heard.  

 So let’s all go forth, dream big, and evolve the system. We need your voice, and your power. I am here cheering you on.

x PrimaFoodie

10 Games to Play With Your Child in 10 Minutes

On the days when there is no time to have an elaborate tea party or take out all the blankets to make a magical fort, here are ten simple games that will help foster connection with your child - all in under 10 minutes. 

1. Build an Obstacle Course 

Use your furniture to create a series of fun challenges. (You may need to bring in some extra chairs from another room.). Tell your child to climb over, crawl under, do jumping jacks, make funny faces, sing a song, or whatever fun obstacle you can create together. 

Time it! Children love to show adults how fast they are. Timing it really gets them excited and motivated. After the first time, tell them “I think you can do it faster than that!” Encourage them to try it faster and faster. It builds their confidence and shows them how they can measure success based on their own performance and not their peers. 

2. Play Hug Tag

A fun and cuddly spin on the traditional game of tag. Chase your kid around the house trying to hug them. If you catch them, you get to hug and kiss them for ten seconds. My daughter loves this game. 

3. Journal 

This one is great for first grade and above when kids are  starting to read and write. I love the Five Minute Journals for Kids. Set a ten minute timer and spend that time quietly playing soft music and sitting next to each other as you write. It is helpful to give a writing topic, such as everything you are grateful for or what were each of your favorite parts of the day. 

4. Color

Another quiet activity that is great for connection. I love adult coloring books and tombow watercolor markers. My daughter loves them, but I only let her use them when we color together because they can easily stain fabrics. She feels so special when we get to use them together and she loves picking out her color palette. It’s also a wonderful way for her to learn about primary and secondary colors and how colors fit together. 

5. Produce “Pretend TV” 

My daughter has a stencil pad that lights up and one day she turned it into an “iPad.”. She said she was watching Netflix so I joined her and started making over-the-top emotions. She thought it was hysterical. As she pretended to change channels, I would switch up my emotions. Now she asks if I want to watch Netflix on her “iPad” and it is a hilarious ten minute game. 

6. Create a Surprise Bath

I’m not sure how this started but it’s become a regular ask. My daughter will want me to make her a surprise bath. I get out my salts, essential oils, and candles and make her a bath fit for a princess. She will soak in it for quite awhile and I will read her a story. A few times I even picked a rose from outside and sprinkled the petals in her bath. Talk about luxury!

7. Have a Dance Party

This is a great way to change up the mood in the house, especially during quarantine. We take turns picking songs and blasting them through the sound system. It is a great break from work and an impromptu way to create connection with her in the middle of the day. It also stimulates creativity. We come up with some pretty amazing dance moves.

8. Conduct Science Experiments

This is not your typical science experiment but it is a good way to use up expired products. I get out old baking soda, baking powder, anything that has gone rancid, and let my daughter go wild with mixing and stirring. She has a science kit with test tubes, droppers and microscope slides and we have lots of fun making a gooey mess pretending we are discovering new products to help save the world. When I don’t have expired products, we go out in nature and collect dirt, leaves, and grass. The trick to cleanup is to contain this in one tray or the sink.

9. Avoid the “Snake”

This game is another great way to connect while getting out some of your child’s pent up energy. Grab a jump rope or string and tie one end to a chair leg then stand far apart holding the other end. Wiggle it like a snake on the floor and tell your child to run and jump over it. If they touch the rope, it’s a snake bite and you have to tickle them to get the venom out. Make the snake smaller or bigger making them jump higher and longer. It’s another great way to challenge them and allow them to show you their strength.

10. Play Cards

I taught my daughter how to play cards at a very young age. In the beginning it was Go Fish and Old Maid. Now she has progressed to games like Uno, crazy eights, kings and rummy 500. She is quite the card shark. I always tell her I should take her to vegas with her card luck. We can have a quick card game at lunch or after dinner. It’s quick, fun and interactive. 

The Case for Keeping a Clean Fridge

When doing an overhaul of your life, and deciding to eat differently, your refrigerator is a good place to start. A clean and organized fridge eliminates the frustrating clutter of expired food, and reduces the number of decisions you have to make when mealtime comes around. Everything—from produce to meats to homemade sauces—will be fresh, clean, and in their place.  This will be the difference between slamming the door and saying “forget it, let’s order takeout,” and feeling inspired to cook a healthy meal.

There are so many other reasons to keep a tidy refrigerator and freezer, all of which go way beyond my love for an organized space. A streamlined fridge impacts your health, your bank account, and the Earth. It also supports family members with allergies, food sensitivities, or healing diet protocols.  As I unveil below,  a clean fridge is an anchor to a clean and conscious lifestyle.

Reduces Food Waste and Increases Money Savings

Wasted food is one of the biggest problems facing our food supply. According to the FDA, the United States is the global leader in food waste. Nearly 30- to 40-percent of the food supply is not eaten and eventually thrown away. Food is the single largest component taking up space in our landfills. 

Closer to home, not eating everything you purchase is not just bad for the environment, but it’s an expensive habit. High-quality ingredients cost more, and poor meal planning or storage results in throwing money away. In my house, we have a zero-food waste goal, which keeping an organized fridge helps me to achieve. An organized fridge allows you to see everything you have. This means you won’t accidentally buy the same thing twice. It helps with meal planning, making it easier to have a specific purpose for each item, including meals, snacks, and even leftover ideas. I store all homemade sauces, dressings, nut milks, and leftovers in glass containers and label them with expiration dates.

Protects Gut Health

An organized fridge also cuts down on overcrowding, which allows for air to properly circulate around your food, extending its shelf life and keeping it as fresh as possible for longer. Spoiled food can grow both bacteria and mold, which is an airborne fungus with spores. Mold can make you sick—one group of mold is a mycotoxin, which can cause cancer—and can also trigger or intensify other health issues. Bacteria and mold cause the rest of your produce to decay faster, leading to food and money waste. Spoiled food is a culprit in food poisoning. And the introduction of harmful bacteria to your gut creates an imbalance that burdens your digestive system, which is already working  hard to keep you healthy. 

The Clean Fridge: A Step-by-Step Guide

#1. The Clean-Out

The first step to a clean fridge is deep cleaning it, which means removing everything and thoroughly cleaning it inside and out. You don’t need strong chemicals or bleach to do this. Use a 1:1 mix of water and white vinegar, adding ¼ cup of baking soda for every quart of hot water if you need to scrub it. You can also use a natural cleaning product—but remember, food absorbs odors, so it’s best to use unscented products. Many fridges allow you to turn off the open-door indicator, so check your instruction manual before you start and you won’t be annoyed with the beeping. 

Begin by gathering your supplies. You’ll need a cooler bag or ice chest, plastic bags, rubber gloves, cleaning solution, sponges, and microfiber cloths. Take out everything from your fridge and store highly perishable items in a cooler while you clean. Check the expiration dates on all store-bought products, throw out anything expired. Make a note of things expiring soon so you can use them. Remove all shelves and drawers, wash them in the sink with your cleaning solution, rinse thoroughly in hot water, and wipe dry. Don’t forget the refrigerator door seal, which is frequently missed. Repeat this deep cleaning every six months. 

Once you give your fridge a deep clean, it’s easier to keep it clean. Once a week, wipe down the interior, including bins, and the exterior of your fridge. This can be part of your regular housekeeping routine. You can use a 10:1 water and alcohol mixture, or a 1:1 water and white vinegar solution to clean it. If you work through most of your produce weekly, it’s easy to pull out the few things that last longer and quickly wipe each drawer and shelf. 

#2 Categorize 

Take a look at how you like to eat and cook, then designate certain areas or shelves to the most important categories. Leftovers can take one to two shelves. Your family will quickly learn to look here first when they open the fridge. Store produce in the bins. For the most part, vegetables generally last longer in a high-humidity environment where there is little airflow, and fruits do better in low humidity environments with more airflow, so store them in separate bins with the appropriate humidity setting. Keep ethylene-producing fruits (those that continue to ripen after being picked) such as bananas, apples and avocados separate from other food, as ethylene can cause other foods to spoil more quickly. Keep snacks for your children in an easy-to-reach spot. I’m not a huge fan of snacking as an overall rule for anyone, but sometimes we do need a snack. Having a designated refrigerator space for kids is a great way to cut down on negotiations and encourage independence. Treat your fridge like your personal grocery store. When you make or buy a new nut milk or bone broth, put it in the back and move the older ones in the front, which ensures the oldest will be consumed first. Most importantly, keep things visible. When you see food, you’ll eat it. When food is hidden, it can sit in your fridge until it goes bad. 

#3 Acknowledge Food Restrictions and Special Diets

Dealing with food limitations can be difficult for people on restrictive diets. That mental burden can be even heavier when food restrictions cause conflict in families who don’t all want to adhere to the restrictive diet. You can make it as easy as possible for everyone with a few simple processes. First, have a conversation about “tricky foods” with all family members, housekeepers, and nannies. They are more likely to follow the procedures if they understand why they are essential. Next, dedicate a corner of a shelf or a row on a door for a family member with a special diet so they can easily find their food. Finally, label food with something quick and easy to write. We mark our food with removable tape and write an “N” with a circle around it and a line through it, so everyone knows it is not okay for Nichole to eat. When you have houseguests, walk them through your food storage protocol or print out a laminated cheat sheet in a visible location in the kitchen. 

At first, cleaning and maintaining an organization fridge may seem like a mundane task, one that you don’t have time for. But once you make it a habit, opening your refrigerator will no longer bring you frustration—it will be a satisfying moment that offers a well of cooking possibility. 

With Love,
PrimaFoodie